San Francisco draws some of the best creative talent in the online advertising world

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San Francisco draws some of the best creative talent in the online advertising world

There’s a reason San Francisco based advertising and media agencies win so many Addy and Webby Awards, and why these agencies receive so much recognition from media icons like AdWeek, MediaWeek and BrandWeek. Nestled among a vibrant arts scene and within earshot of Silicon Valley, San Francisco is at the cross roads of brains and beauty. It’s this combination of creativity and high tech development that feeds the San Francisco advertising agencies.

San Francisco has always been a leader in online advertising creativity. Back in the 1990’s a small little San Francisco advertising agency named Goodby, Silverstien, and Partners broke out with one of the most iconic campaigns of all time with their “Got Milk” campaign. Since then, local agencies have vetted against each other, trying to one-up the agency next door with the latest world famous creative campaign or by luring away their most talented staff. As a result, San Francisco draws some of the best creative talent in the advertising world, and has at least three world class art academies training new creatives each year.

But it’s not just the creative department that is recognized for their ingenuity. By being located so close to Silicon Valley, San Francisco media agencies are bosom buddies with the movers and shakers who develop the latest interactive and alternative online media vehicles.  Many of these agencies work hand in hand with the biggest online media venues, and together they create award winning, meaningful, and memorable campaigns that rival even “Got Milk”. Because really that’s when the best online advertising ideas are born: when strategy, creativity, and technology meet in the same room, exchange stories of what has worked in the past, share brilliant ideas for something that could change the future, and figure out how to make it happen today.

Reports show that television, print and radio advertising spending are all in decline; only online and cable television spending is on the uptake. With these numbers, and with the talent base found at any San Francisco online advertising or online media agency, San Francisco is poised to become the next big adtown.

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