Jul

Mobile browsing to overtake browsing on PCs

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Mobile browsing to overtake browsing on PCs

It’s a well established belief that by 2014 more users will access the Internet using mobile devices than via desktop PCs.

Whilst this is good news for network service providers, handset manufacturers and software developers, it is likely that new winners will emerge, some incumbents will thrive or survive, but many past winners may falter.

There are 5 five IP-based products and services driving this high mobile Internet usage;

1. Social networking 2. 3G network adoption 3. Video 4. VoIP (voice over IP) 5. Technically advanced mobile devices

As BlackBerry, iPhones and similar devices encourage 3G adoption and growing consumer use, of a range of IP-based usage models over various mobile devices, it looks possible that smartphone sales are set to surpass the global notebook and netbook market in 2010, and to surpass the overall globall PC market in 2012.

There is no doubt that Apple and Facebook are current leaders in creating platforms that have changed how people connect and communicate online, but future changes will be driven globally. Additionally, young but experienced industry players who have something to prove are expected to be key operators.

Many ‘tech-savvy’ sorts had Apples’s new tablet product on their ‘must buy’ lists, even before knowing the features, price or launch date. They just know they love Apple products, and they believe it will be a transformative product they simply must have. This is an example of the strength of Apple’s brand loyalty amongst its customers, which is second to none. Apple, Google, Microsoft, RIM and others are aiming to transform how communications works, how entertainment and news are distributed, how goods and services are purchased … and how we control all this stuff from the ever-expanding, rechargeable remote controls we carry in our hands. As far as business mobile communications are concerned, maintaining readily manageable central control will always be a key issue.

While Apple is poised to be a short-term winner, in the longer term it looks like Google’s Android open-source operating system, combined with clever device manufacturers, emerging markets competition and carrier limitations will pose challenges to Apple’s market share upside. BlackBerry from RIM [Research In Motion] may maintain the enterprise lead, thanks to its installed base and focus on providing business services, but certainly the long-term outlook is challenging.

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