Jul

Marketing your Business Opportunity Online – How Do I Adapt to the Internet?

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Adapt, Business, Internet, marketing, Online, Opportunity

Marketing your Business Opportunity Online – How Do I Adapt to the Internet?

The way we market business opportunities is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and of course… the almighty Internet. As small business owners, we are faced with hundreds of decisions our elders never had to contend with.

Some keep hearing from other home business opportunity associates that Internet marketing is the greatest method of increasing business and building a foundation for repeat customers. The only problem is that you may be a beginner and have just learned how to send emails, let alone learning about SEO, web design strategies, content analysis, auto responders, pay per click, ROI, etc.

The question is do you hire a Internet marketing company or do you learn how to do it yourself?

Investing time into your company is what we small business opportunity owners do best but, in many cases, when it comes to learning new marketing methods we quickly open our wallets to anyone out there who seems like the right person to help with the situation. This is the worst possible decision you can make.

Diving into the Internet marketing community with your wallet open will result in a disaster if you aren’t properly trained on how to spend your money wisely. The key is definitely not to hire an SEO (Search Engine Optimization) company to take your money and attempt to promote your business opportunities behind your back. Instead, try finding someone who offers you their “training services” so you can train yourself or someone within your organization to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.

As a business owner, if you blindly search online and pick a company to assist in online marketing, you really have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings.

Old Fashioned Marketing Tactics:

In the old days (and still practiced today by some), business owners would devise their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By doing this, the company could track their results by trial & error and really find out what truly works for their particular industry.

Old fashioned marketing is a simple trial and error process. Well I got news for you, so is the Internet. Unfortunately, all too many small business owners don’t have a clue how to start their own Internet marketing process and they fail to even put their foot in the water. Instead, many small business owners simply hire anyone they can find that seems reputable and then turn a blind eye and say; “Here’s my budget, you are the professional, you tell me what to do”. This is simply preposterous. You’ve worked so hard to get to where you are and as soon as it comes to marketing your business online, you simply shut down.

Remember that principle Napoleon Hill (if I’m not mistaken) taught us, that success is that funny guy that follows behind as we overcome different challenges in our lives. Well, this happens in Internet Marketing as well.

This happened to a good friend of mine in 2005. He put a lot of effort to build one site. It was growing steadily until one day traffic from Google dropped by 95%. And since most of the traffic was from Google – overall visitors dropped 90%. He smelled a failure. One year of honest work and all of a sudden he finds himself with almost nothing.

His attitude at that time was so pessimistic that he thought of closing the site and starting all over again.

He found some strength a week later and just kept going and going.

A funny thing happened two weeks later after that. Not only was all of his traffic returned to regular numbers, but it actually doubled! He did so much work in those two weeks that the Google Algorithm improved all of his positions and gave him some decent listings in very related words. It was a success!

I strongly believe that success comes after some of our biggest failures. Failure tries to catch us when we are most at ease, it tests us to see if we grew enough to achieve success. If we have – it will give us the most astonishing success ride ever. Remember, in every adversity is a seed of equivalent or greater benefit!