Human Nature Is Hard to Fight

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Human Nature Is Hard to Fight

Apple has claimed freedom from porn its business strategy and social responsibility. Trying to take up the parents’ duties the company decided that protecting children from pornography is something like its moral obligation. The initiative is quite thoughtful and noble especially if one recollects thousands of thoughtless parents who consider a TV-set or a computer the best baby-sitter and teacher. But in reality the proclaimed freedom has led to a range of quite ridiculous moves that highlight lack of the policy consistency. But those drawbacks did not in the least humble Apple to use them as a pretext to ban Flash from its devices.

According to the pious statement made by Apple’s CEO Steve Jobs Flash is one of the primary tools porno content is distributed in the web environment with. It is quite a dirty argument trying to hurt not only the platform as a pornography supporter but its developer Adobe company as a pornography promoter, but à la guerre, comme à la guerre. Instead of heretic Flash, Apple is supporting and promoting a relatively new standard of web page indexing – HTML 5, which according to Apple management’s view has just fabulous prospects and opens new opportunities.

But porno companies did not want to stay in the niche Apple has reserved for them. Neither are they inclined to lag behind the time. Recently one of the biggest companies Digital Playground which provides adult film content has claimed about its intention to follow Apple’s roadmap and has made a huge leap to HTML 5. The company was not going to hide the premium reason for such a shift – a pool (quite a large one) of iPhone and iPad users eager to indulge in “dirty” time spending. The company’s CEO seems to share all the emotional epithets Steve Jobs earlier used, claiming that Flash brings everything to a crawl and is crucial for the battery life.

Though mobile users are offered the possibility to indulge into a pleasurable activity just now, desktop users will be shifted to a new platform when all the browsers are able to catch up with the latest technology.

The company idea of luring iPhone and iPad users is quite brilliant. Switching to HTML 5 it will not only provide them with playful content but also give  iPad developers several bright ideas as how to use new possibilities. So Apple has to think of some other noble crusade, may be helping Foxconn workers will be a good start.

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