Jul

How Are Keywords Important To Your Network Marketing Business?

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Business, Important, Keywords, marketing, Network

How Are Keywords Important To Your Network Marketing Business?

Keywords, easy to define but hard to do. They are the words and phrases that people use in search engines to find information on produc and services. Google tracks words that users of their service use to find out information. They care about providing good information to their end users. Keywords are the words they type in. The only become keywords because the searcher uses them to find information. A keyword can be anything – one word or a phrase or a question. Google or other search engines will return search results that are ranked by relevancy.

The million dollar question is where do you get money keywords? You can ask 10 people and you will get ten answers. It is something that you develop with time and patience. You make a guess on what you think are good keywords and the market will tell you if you are right or not. You start off with any idea for keywords and some tools. There are several tools that you can use. Google Keyword search is a free service. FreeKeywords search tool from Wordtracker is good also. Wordtracker also has a paid service that gives more information and allows you to save your searches. What you are trying to do is determine what your potential customer would type into a search bar. Your articles, blog, or websites has those keywords i the copy or title and the search engines find it and rank its relevancy. As you use keywords you will find that some perform better than others. You want to take those successful keywords (or money keywords) and drill down deeper for related keywords or more specific keywords. How many keywords you use is critical. If you use a one word keyword that you can expect a lot of competition for that word. It is easy to think up the word. You narrow the search by increasing the number of words in your search. For example: “Golf” is a very broad keyword and will return a lot of pages (309,000,000 pages), not very likely that someone will see your article or video; “Golf clubs” is better, more specific and less competition (37,600,000 pages); “Wood Golf Clubs” is more specific (1,810,000 ages). The specific the keywords narrow the focus of the search and help you rank higher for those words in the Google search.

Great, you now know what keywords are but how should you use. Step one as we seen above is identify money keywords; use those words in every kind of content you can create. Your keywords are not only in your content but also in anything else on your site (title & sub-titles) or others sites: other social media sites. Google, Yahoo or Bing send out their spiders, small search program, to search for poplar keywords; place them in titles & sub-titles on your website or blog, in article titles and copy, and even in descriptions for videos on YouTube. You do not have to pay for this search results like Google Adwords. The keywords are like a spot light for the search enginees to seek out and find. Optimizing your existing content is the first step in getting a real business return from your investment in keyword research. You miss a big part of optimizing your webiste or blog by using keywords in just the content body itself. The more times show up in website titles, or blog categories the better your ranking. These are all hooks that the search engines will use to find relevant information for their users.

No traffic if no one can find you in Google or other searh engines. Your use of keywords in content and on websites will help search engines find you. What makes a keyword a “Key Word” is that mant people use the same word to search for certain items that they click on. Don’t forgot the great research tools that are available to you to reduce your work load, Googl keyword search or Wordtracker. Keep track of your keywords so you can identify which words are working to attract traffic. Once you have those words use them in your title, sub-title and copy in your website, article, blogs or videos. A word of caution: you can and will be penalized for using the keywords too many times in your content. You want good keyword density that reads well and does not have a keyword every other word. The keywords should appear naturally.