Jul

A guide to Social Media Marketing for beginners – 20 top ‘need-to-know’ tips

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Beginners, Guide, marketing, Media, Social, Tips, ‘needtoknow'

A guide to Social Media Marketing for beginners – 20 top ‘need-to-know’ tips

In less than a decade Social Media has changed the way a lot of people and companies market there business and products. Social Media is a platform that is easily accessible and opens doors for companies to increase their brand awareness and create conversations with their customer.

Social media serves are relatively inexpensive tool to implement and people can receive direct feedback from their customers and targeted markets in a few clicks. This form of marketing benefits companies by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online.

Here is our top 20 need-to-knows when you embark into the world of Social Media Marketing.

It is important to choose a good username that represents what/who you are marketing â€“ a company name, brand, person or product.
Be prepared for constant interaction with people that visit your Social Media pages. Contest or surveys can keep visitor engaged. Announcing exclusive deals through you Social Media pages keeps promotions alive and talked about.
Use Social Media services that integrate with each other. Facebook and Twitter do this nicely. For example, when ever you update your Facebook statuses this update will appear on your Twitter page.
Organise the information you are displaying. Company pictures, logos, portfolios, etc. should be there so people can associate the page with what it is you’re marketing.
Customise your landing pages. Many social media sites allow you to upload your own designs and layouts, so take advantage of this or employ a design agency to do this for you.
Make sure your pages are search engine optimised.
Strive to be interesting and current. You want people to come back to your profile.
Don’t overdo placing too many widgets and applications on your page as this can distract visitors from the main content on your pages.
Make it easy for people to give you feedback and appreciate what they say even if it is negative.
Keep discussion going and always reply if people comment on your profile.
Keep your eyes open for new social media sites – you’ll never know what will be the next twitter or FaceBook.
Be selective with the Social Media sites you join. Just like many things, it’s preferable to go for quality over quantity.
Think about advertising with the Social Media site’s ad networks to increase visibility.
Check your privacy settings.
Expand your network. Connect with peers and industry authorities.
Link to your social media pages from your main company website, and vice versa.
Start to following people – they need followers too just like you need them.
Profile your followers. See what your audience really consists of versus your expected target.
Be on your best behaviour. Everything you do gets recorded and will be seen by the public.
And lastly, be patience.