Jun

The role of Banner Ads in improving your click through rate

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The role of Banner Ads in improving your click through rate

For years now, we have seen banner ads feature quite prominently on websites of all types, from shopping sites, forums, email sites and many others, they have had their place in online marketing, but are these now just a dying breed?

SEO’s and webmasters have been told that they don’t hold much significance these days, and aren’t as valuable as natural search. This has been because of the difference in click through rates with banner ads showed a lot less success compared to other internet marketing methods. However, we shouldn’t be too hasty to rule out banner ads altogether. Leading stats agencies have carried research and have discovered that just because a banner ad has a slightly poorer click through rate, that doesn’t mean that it is not making a contribution to converting an online consumer. Users that are exposed to banner ads, carry out related searches and also visit the company website. It also seems that users are spending more time on the target website compared to those that have found the website by other means. There is also more money being spent by users and users with higher salaries were visiting the advertiser’s sites.

With stats packages getting more and more sophisticated than ever before it is so much easier to determine what is working and what is not. We can distinguish between who came to a website, what they typed, where they looked, how much time they spend, and plenty more useful stats for us to measure. This means we are able to see just how effective banners and other types of ads give as a useful ROI. But based on research, it does seem that there is still place for Banner ads. Search engine marketing firms have in the past paid big money for these, but if you have a well rounded strategy, there is nothing to stop you from using banner ads to supplement other marketing tactics.

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