The outbreak of the influx of electronic marketing channels is expected to survive the short term risk is a toss

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The outbreak of the influx of electronic marketing channels is expected to survive the short term risk is a toss

As a representative of the upstream industry chain, China Mobile has begun to enter the eBook market, and in the field of electronic content distribution. Last year in August, China Mobile orders to Foxconn procurement eBook product,Dell U1223 batteries the news quite meaningful for the electronic industry. Industry forecasts, China Mobile’s ambition in the electronic book market is not just operational, but to control the whole industry chain.

In the downstream industry, content providers, the grand network was 26 December 2009 established an independent subsidiary “shell electronic” to operate e-book. Journal of the nation’s largest network of web sites Longyuan journal late last year also introduced the “Long Yuan reader,” “Long Yuan reader” Long Yuan announced the launch of the official journal network hardware products into the market. According to the news on April 12 said the China Publishing Group’s electronic reader products is expected to be available this month. This is the basic representative of many content providers now mentality, and only money, investment, opportunity, are intended to come in “a great fishing.”

Total manufacturing level in the IT brand is more, including HP, Samsung, Dell, Lenovo, Huawei, the Great Wall, Founder, Changhong, ASUS, Tsinghua Tongfang, Newman, Huaqi, BenQ, etc., almost all of James was on top of IT brands are planning to grab a slice of this market in the. What’s more, this is a huge potential, but also a lot of money profits, new product lines.

The real battle to save the contents of paper media?

Of course, the books really hot, warm from iPad advance. APPLE M7318 Battery arrival of the iPad, then complete the e-book introduction to the content level of war.

April 3, iPad listed in the United States, News Corp. Chairman Rupert Murdoch to iPad “can save paper media” positive evaluation, the businessman’s eyes, this Tablet PC screen, we can see another path leading to pay charge read avenue. From one side to illustrate the content of e-books compete for the final focus of the industry.

In the U.S. market, Amazon and Sony accounted for more than 80% share. Both,Compaq HSTNN-W2OC Battery the contents of the resource has also been set up molding: Amazon e-book business has a mature platform, Sony 2009, Google was the content of resources through the joint.

However, the domestic electronic companies, neither Amazon-like platform, resources and hardware manufacturers on-screen does not have a particular advantage, mainly to PVI to buy E-Ink screen, and then assemble the hardware. At the same time, the same with the U.S. market, the electronic company to face the traditional publishers of “hostility.” As the market is still training on the upstream content providers are “the wind blows,” the supply of digital content cautious. The e-book companies, “there is rice to the pot,” and only co-copyright side, can only breed a mature industry.

Meanwhile, unlike the U.S. market is that China has not Amazon, just the rise of the eBook industry is still in order to sell hardware as the main profit model. In addition, there is China’s e-book market by the terminal manufacturers, operators and Internet content providers, such as multi stalemate situation. The initial stage of budding industry, no one want to master the right to speak, and thus build their own categories of business models.

Short toss the wide channel

Currently, domestic manufacturers channels include channel operators, channel alliance to promote mobile phone preloaded channels, and in fact the traditional IT channels can become one of the new force. In addition to traditional IT channels other than audio-visual channel, bookstore channels, OA channels, 3C retail channels, e-commerce channels and the campus community are likely to be lower sales channels.Hp HSTNN-W2OC Battery And diverse channel types, but also to further develop the IBM ThinkPad X40 Battery e-book market space, manufacturers are the battleground.

Because the channels of domestic e-books are still at an initial stage, both products from the other digital channels came in transition, or to follow the transition from brand manufacturers, and then either pushed to have come to the full transition, they face the e-book the rapid rise has not really ready.

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