Smartphone Platform Profile: Google Android-Aarkstore Enterprise

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Smartphone Platform Profile: Google Android-Aarkstore Enterprise

This profile looks at Google’s Android platform, an open source software platform for mobile phones, from a mobile operator, handset manufacturer and developer perspective

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Table of Contents :

Executive summary
In a nutshell
Ovum view
Significant momentum in the last 12 months
Challenges for Android ahead
Android handset shipments to reach 72 million by 2014
Android needs to demonstrate it can deliver differentiation
Commercial developers need to be profitable
SWOT analysis
Strengths
Mobile operators
Handset manufacturers
Developers

Weaknesses
Mobile operators
Handset manufacturers
Developers
Opportunities
Mobile operators
Handset manufacturers
Developers
Threats
Mobile operators
Handset manufacturers
Developers
Customer base
Mobile operators
Handset manufacturers
Technology overview
Android is built on Linux and a derivative of Java
Limited support for native development
Google has built its own version of Java
Android releases

List of Tables

Table 1: Open Handset Alliance members
Table 2: Android handsets in the market
Table 3: Android platform releases

List of Figures

Figure 1: Android shipments 2008–14
Figure 2: Overview of the Android software architecture

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