Jun

Knowing the Demographics of Your Website Visitors

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Demographics, Knowing, Visitors, website

Knowing the Demographics of Your Website Visitors

Demographics & Marketing

Demographics and promoting sources interact in the business world. Demographics allow you learn about and understand your customers (your visitors/your market). Promoting is an effort to sell to those customers.

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A demographic or demographic profile is a term used in promoting and broadcasting to describe a demographic grouping or a market segment. A market segment usually involves age groups ( e.g. Youths versus senior citizens ), social classes (e.g. wealthier groups who tend to spend more as opposed to poorer groups who have less to spend ) and sex ( e.g.

A demographic profile can be used to determine what type of web site content should be used to gain the most impressive results. It is vital the web-master tailor the internet site content to match the interests and wants of their visitors, and so careful research should be done to match the demographic profile of the target audience to the demographic profile of the internet site and its content.

Demographic and Selling Resources

Success on the Net is explicitly related to matching your internet site content to the people visiting your site. You’ll have to do your homework on this side of website design if you plan on reaching your visitors with your message.

The following links can provide you with the data you need to determine the market segment and demographic profile of your target audience.

Demographics.com – http://www.demographics.com – In depth site devoted to the entire field of demographics and related information.

Bureau of Work Statistics – http://www.bls.gov – With the strongest dedication to integrity and objectivity, the BLS is best among statistical agencies, manufacturing unprejudiced, timely, and accurate data relevant to the requirements of their users and to the social and commercial conditions of our Nation, its workers, and their families.

National Telecommunications and Information Administration – http://www.ntia.doc.gov – NTIA is happy to release Falling Through the Net : Outlining the Digital Divide. This is our 3rd report examining which Yankee homes have access to phones, PCs, and the Net, and which do not.

Massachusetts Institute of Technology – http://www.mit.edu/people/mkgray/net/ – need to know how enormous the Internet is? How snappy is it growing? Will it ever stop? These pages are supposed to be a collection of Web stats in one place.

U.S. Census Bureau – http://www.census.gov/ – Your source for population, housing, economic, and geographic data.

Consumer Research Center – http://www.conference-board.org/economics/consumer.cfm – The Client Research Center provides members with access to consumer info, research, special reports and forecasts that help in day-to-day decision making and long-term planning.

U.S. SOHO Administration – http://www.sba.gov/starting_business/marketing/basics.html – to be successful, entrepreneurs must attract and keep a growing base of satisfied patrons. Promoting programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services.

Summary

Knowing who your visitors are and what their needs may be is the key to unlocking the riches of the Internet. Always pay attention to the demographics and selling of your internet site and success will be forthcoming.

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