Jun

Keyword density and search engine optimization

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Density, Engine, Keyword, optimization, Search

Keyword density and search engine optimization

A good search engine optimization consultant would start with keyword research for your website as a first step towards optimizing your website for search engines. On selection of the right keywords for your website, the search engine optimization analysts would get engaged in keyword density management on your website pages.

Keyword density is an indicator of the number of times the selected keyword appears in the web page. It is always expresses as a percentage of total word content on a website page.

As an example, if you are optimizing a webpage for a keyword <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://digitalmarketing.mehtainc.com/”>Search engine optimization</a> and you have a total of 500 words on your website page. In these total 300 words, the keyword “search engine optimization” appears 25 times.

The keyword density of that page can be arrived as simply by dividing the total number of keywords by total number of words on the web page. So in this case, the keyword density would be (25 divided by 500 = 0.05). Expressing this as a percentage, the keyword density for this page would be 5% for “search engine optimization” as a keyword.

What keyword density is ideal?

It is a very important question to which all search engine optimization experts have their own answer. As a thumb rule, do not stuff keywords in your web pages without relevance. As search engine algorithms get smarter, keyword overuse is easily found out and search engines do tend to penalize pages overdoing such activities. As an accepted standard, keyword density between 3% to 5% is ideal.

Steps to check keyword density for your website landing page.

1) Copy the content from your website landing page and paste it in your word processing software like Ms Word.

2) Determine the word count of the page. This will give you the total number of words on your page.

3) Do a find for your keyword, in this case, “search engine optimization”. Replace the word with the same text. This will ensure that you do not change the text in the page.

4) On completion of the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

Using the total word count for the page and the total number of keywords you can now calculate the keyword density for the keyword “search engine optimization”.

There are a few free tools available to determine webpage keyword density as well. A good search engine optimization company would do a keyword density exercise for each and every website page.

Mehta Inc. is an online marketing company specializing in search engine optimization, social media marketing, pay per click campaigns and related activities.

Keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Calculation

Keyword density is always expressed as a percentage of the total word content on a given web page.

What is the right %

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density

1) Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

2) Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.

3) Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.

4) When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

==> Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Is there any online Free tool for that same purpose?