Jun

Free Keyword Research Help

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Free Keyword Research Help

Keyword research really is the backbone of any marketing campaign. It is the launchpad of your online business career. Keywords are what make you stick out of the crowd. It’s the neon sign above your head in a crowded room. There are paid programs out there to help you discover and refine your keywords. Did you also know there is free keyword research help too?

Where do you go when you want to find information on the web? A Google search, naturally. So let’s start there. Type in “free keyword research”, what are the first two results? Wordtracker and the Google Adwords Keyword Tool. You just saw an example of how keyword research works, by the way! Before we begin with how to use them for free, let’s take a look at both a little more in depth.

Wordtracker

Wordtracker is a fantastic keyword research website. The full version does have a monthly or yearly subscription and it is well worth it for any serious marketer. However, they also offer a very powerful free version and with a little added work it is extremely powerful. The main thing that sets Wordtracker apart is that instead of showing monthly searches, it shows daily ones. It also focuses on actual searches, meaning you may get a result such as, “How to perform free keyword research.”

Adwords Analyzer

This is another great tool you can use. There is a paid version in the form of a program that you download. Again, though, we will be focusing on the free version which is called, “Google Adwords: Keyword Tool”. This tool shows many more results than the free version of Wordtracker. Instead of daily searches it shows monthly searches. And, aside from showing the number of searches performed it also shows the number of competing websites as well as how many people are advertising using that keyword. However, the results you will find here are generally not long tail, meaning you will not generally get keyword phrases searched for.

Both are fantastic tools and personally I use both to really narrow down my options. Again though, using these free versions is going to require a little bit more work on your part. Don’t worry, the work you do will be very worth it in the end.

Brainstorming

To begin we are going to do some brainstorming. Think of 10-20 keywords that can be associated with your business or website. These are the most general keywords that you can use, so don’t worry about keyword phrases just yet. If your company is a multilevel marketing company you could use keywords such as MLM, work from home, home based business or internet business.

Finding Related Keywords

Now that you have your list use whichever free keyword research tool you like best. When you enter your keyword what is returned will be a list of around 100 related keywords and keyword phrases. The easiest thing to do at this point is highlight and copy them all, then paste them into a text document.

Searching Those Keyword Phrases

Now is when the work really begins. Free keyword research help is definitely available, but it takes just a little more on your part. Take each of these keywords or keyword phrases and type them into Google. Be sure to surround the keywords with quotation marks so you are only looking at pages with that exact keyword or phrase. In the upper right hand corner you will find a number representing how many websites use that exact keyword phrase. What you are looking for here are keyword phrases with less than 50,000 competing web sites. Anything below 10,000 and you’ve found yourself a goldmine.

For more advanced users competing against 50,000 web sites may not be such a hard task. However, anything under that amount and you have a very good chance at being listed on the first page. Anything under 10,000 and with the right techniques you are virtually guaranteed that spot. This is prime internet real estate.

Continue this process until you have narrowed down each keyword to 5-10 keyword phrases. If you started out with 10 keywords you now have 50-100 keyword phrases you could easily compete for successfully. Is that enough to keep you busy for a little while?

Congratulations! You now have a very good chance of landing some prime internet real estate! Get out there and start writing that content! With some consistent action you will begin to see results in no time flat. And that, my friend, is your free keyword research help for the day.

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