Dell Disclosed That In 2010 Part Of The Strategic Plan To Increase Investment In China This Year

admin    8615     2010, China, Dell, Disclosed, Increase, Investment, Part, Plan, strategic, This, Year.

Dell Disclosed That In 2010 Part Of The Strategic Plan To Increase Investment In China This Year

Dell disclosed that in 2010 part of the strategic plan to increase investment in China this year

February 26 news recently, Dell’s global consumer business, vice president of sales and marketing Michael @ Tatelman revealed to the media in Zhuhai, in 2010, part of the strategic plan, including increasing investment in the Chinese market and introduce more new products, strong expansion in China’s 4-6 cities, and will launch a Tablet PC but DELL LATITUDE D610 SERIES battery to release e-readers.

Dell’s global share of China’s consumer business accounted for 10% of China’s successful model of replication to the global

Dell’s consumer business in China, have occupied the share of the global consumer business by 10%. Michael Tatelman said that this year, Dell’s the most important thing is to invest in China, investment growth, as well as business expansion. Dell in China, already has a 100% localization team, that is led by Yang Chao consumer business, Dell Greater China staff.

Michael Dell’s consumer retail business in China satisfied with the result, he said that Dell’s retail business to grow very large in the future, Dell will also launch more new products. Many of these new products will be Dell’s design center in Shanghai, China to research and development. The future, Dell’s enthusiasts do not need to look at new products by Dell Labs in the United States, you can go directly to Dell’s Design Center in Shanghai look.

At present, some of Dell’s success in the Chinese market experience, began to replicate around the world. Michael Tatelman example, saying that Dell made a plan by China to do a design of desktop machines, we have had good sales, so Dell will sell this product in Brazil, India; In addition, Dell found that China’s 14-inch computer sales particularly DELL INSPIRON 6000 battery, So the 14-inch computer sold to the United States and around the world.

As of 2009, Dell’s China sales channels, has been distributed to 1,800 cities, settled more than 5000 stores the computer above, and the country began to promote Diamond Store. These new products research and development and expansion of sales channels for Dell, an increase of 4% of the market share.

Enthusiastic about the new products such as Tablet PC’s R & D but will not release e-reader

Dell will not follow up on the most popular e-book reader. Michael Tatelman said the book is a feature rather than a product, in the 3-inch, 5 inch, 7 inch, 10-inch device is a basic e-book feature, so, Dell will introduce electronic reader products.

Michael will be the future development of the industry down to two trends, one is a combination of computers and the Internet, people are increasingly strong demand for the Internet. Another trend is the increasing number of different devices to access the Internet, the future is no longer a single device to do a single thing, there will be multi-functional devices.

The future, Dell will launch smart phones, navigation FUJITSU FPCBP80 battery, tablet computers and a range of products to satisfy users of the Internet and mobile performance requirements. But Dell will not be singled out for e-books, but will launch the device, the integration of e-book functionality. If Dell launched a five-inch tablet PCs, it will integrate e-books.

To the countryside to build support for a computer shop in the next step up in the 1000 Diamond 4-6 channels to expand market

On Dell’s sales channels in China, Dell’s vice president of global consumer business, general manager of Greater China, Mr. Yang Chao said that the current Dell channel construction has been developed from scratch, entered the initial stage. Build a preliminary network infrastructure, with a number of Dell’s loyal partner, and channel suppliers.

Dell’s U.S. headquarters building of China’s channels, but also ignited expectations. Now, Dell has been in China, have had thousands of retail outlets, and with the cooperation of e-commerce website. By providing a good product and a better experience, to achieve a better channel integration, and continuous improvement in the 4-6 class city sales and service network.

4-6 In order to do a good job market, in addition to actively participate in bid for China’s household electrical appliances at home to the countryside, Michael Tatelman said the partners are willing to wear a lot of product description, store equipment and multi-media shows and promotional information and so on. Diamond is currently implemented at the national shop scheme is provided by Dell renovation costs.

Recently, Dell Diamond Pearl River Delta third store opened in Zhuhai, Dell’s director of retail markets, Greater China consumer business marketing Mao Xiaochun In an interview with Sohu IT interview, said the coming year, Dell plans to DELL INSPIRON 500M SERIES battery across the country nearly a thousand Diamond shop, comprehensive coverage of China’s four, six cities. Currently in China, Dell Diamond stores, has more than 300.

Dell’s vice president, Greater China, said Yang Chao, general manager of consumer business, the future will increase in the 46 cities to expand its efforts may even be used in rural areas whitewashers way to promote awareness. During the year built 1000 Diamond Store will be the major expansion of Dell’s 46 cities is an important measure of marketing.

If you enjoyed this article please consider sharing it!