How Effective, Online Advertising India Has Been?

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How Effective, Online Advertising India Has Been?

India, a country with a large demographic structure, is not untouched with the information technology revolution. The usage of Internet is considerably good, with most parts of the country having Internet access. This indicates that growth of online advertising India is phenomenon. The Internet advertising in India has been fruitful for the Indian marketers and is poised for growth. The online advertisements have gained popularity among both the advertisers and the Internet users. This is due to the premier online advertising agencies that have found base here.

The data from an IAMAI report tells that there are around 46 million Internet users in India. It is a sizeable number, which may also be considered as a large target market for business organizations. Same report tells that over 41,000 advertisers targeted Indian Internet users in 2006. Interestingly, there were around 291 advertisers that had an online ad spending of over Rs.10 lacs. This clearly indicates the popularity and usage of Internet advertising.

In addition to it, there are over 5 million clicks are made on the ads every month. These statistics are evolved, when over 2 million ads were placed across the web. So, the users too have an inclination for viewing the interactive banner ads. This has become possible due to the efficiency of banner network India. This network enables the marketers to place their ads in an effective manner, so that the ads come across relevant users. These ads create an impact over the user and may influence the buying decision.

The online advertising India surpassed the scratch stage, when it witnessed a drastic change in ad spends made by advertisers. The annual online ad spends of 2006 amounted to Rs.236 crores. It has changed the way Internet was being used by the organizations. The advertisers have become so much interested in this advertising that the average cost per click is around Rs.16.20.

The trends signify the growing phase of online advertising India. With marketers and users interested in the online advertisements, it is poised for growth. The awareness would also grow among the small and medium business enterprises. This would be due to the cost effective and targeted nature of this advertising. It would prove equitably helpful for all the verticals.

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