Copy Targeting: Using Demographics & Psychographics

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Copy Targeting: Using Demographics & Psychographics

Copy Targeting: Using Demographics & Psychographics Do you want mediocre copy results? Or do you want stellar improvements in sales and customer relations? Writing superb copy is not the only route to building more customer relationships. Strategic copy positioning plays a role as well.

Certainly, where you place your copy is as conducive to business development as how well it is written. Place hot written copy in the best places and generate new business. Place it in the wrong area and blow your marketing budget to bits and pieces.

Before selecting where to place your copy think long and hard about your demographic and psychographic profiles. Who is your customer? Are they old or young? Male, female or both? Do they like baseball or fishing? Are they the king of their own empire or do they work for someone else? These questions must be considered prior to deciding where you should place or post your copy.
    Consider this strategy for strategically placing your copy:
Online publications. There is an online publication for most demographic and psychographic profiles. A Google search should yield a list to begin your research to find the audience publications that match your product.

Print publications. Check your libraries magazine directory by topic. Select 20 periodicals at a time to research for your product fit. For pricing information review their media kits. The great thing about posting in magazines is that many publications have circulations and subscribers that exceed 100,000. Used with skills, this can translate into major sales.

Specialty publications. Many special and small papers are specialized and provide good leads. If you search the market you will likely find a precise publication match for your product. These are your potential market clients. Rule them in your marketing plan.

Maximize your copy ads by going to the best markets. The best markets are composed of people who use products similar to yours, or who have problem needs your products can solve. Track these markets.     http://www.leighgoodwin.com

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