Apr

Web Marketing – Strong Business Credit Way

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WEB MARKETING

Many companies are no longer satisfied using snail mail, faxes, radio, television, newspaper and magazine media advertising. If you are starting or own a small business and find that these media are not providing the results you want, it may be time to explore the benefits of website marketing.

Statistics prove that consumers are spending over $93 billion online, resulting in expenditures of over $137 billion offline for products that customers found online.

However, having a website does not replace a company brochure or pamphlet. Three-to-five contacts are generally required in order to close a sale. Website marketing provides ongoing communication, relationship building, and trust with the consumer by continuous exposure of the company’s name, products and services.

In this instant information era, business websites increase interest by offering informative articles to engage the customer. Popular websites offer something for free—such as useful solutions, helpful hints, samples, courses or newsletters—to increase web traffic and reinforce the company’s credibility. For the same reasons, it is vital to maintain a continuous flow of current articles on the website. Content is key to obtaining and maintaining customer interest. With the advancement of website development and knowledge, people’s expectations have increased. Meeting the increasing demand for excellence is a very real concern in the responsibility of website maintenance. This includes current updates to material content, easy navigation, in-depth content information pertaining to the topic material, as well as a fast load and response time.

In obtaining the client’s email address, a database can be built. Keeping the lines of customer communication open and consistent is essential. Customers are reassured when they know they have a means of contact, whether it is for customer service or information. Moreover, this database becomes a marketing goldmine tool for the company.

Websites can facilitate customer response by offering immediate auto-reply emails. We live in a world of instant gratification, which also applies to customers’ requests. They expect excellence in customer service, especially with so many online competition choices.

Having a website presence can increase an advertising response rate 30-40%, when a website address/URL is included in the ad. Commonly referred to as the information superhighway, this virtual availability enables your business to do business 24/7/365 anytime, anywhere. Among the many values of marketing on the web:

ü Global outreach made easy

ü Easy means to ship products worldwide

ü Gain and retain customers more easily

ü More cost effective than print advertising, with more flexibility of updating new information

ü Conversion of prospects into sales

ü Convenience of 24-hour at-home shopping via an online catalogue

ü 24/7/365 brand exposure

ü Anytime, anywhere communication builds customer trust

ü Allows your business to earn money while you sleep

ü Increased revenue by selling advertising space, online products and information

ü Allows customers to shop in the comfort and convenience of their own homes

ü Entertainment, advice and general interest information

ü Complimentary service links or directory

ü Levels the playing field for big and small players

ü Personalized customer service with contact us information

ü Pitch your sale only once, stressing your unique selling point

ü Improves credibility

ü Allows potential investors as well as potential employees to research your company

ü Receive constant customer feedback and testimonials to help improve your brand

Sincerely,

Ilya Bodner

Small Business Owner