Ontolo Link Building Toolset Launches; Pilgrim’s Save $100 a Month!

admin    Web Marketing     100%, Building, Launches, Link, Month, Ontolo, Pilgrim’s, Save, Toolset

Remember the super-smart link building guys behind Ontolo?

Well, they’re continuing to blaze a trail, this time launching the Ontolo Link Building Toolset which promises to do the heavy-lifting for your link building efforts. Not only that, but they’re offering an exclusive, limited-time, offer for Marketing Pilgrim readers.

What it does:

• Link Prospecting, based on your targeted keywords, not competitor backlinks.
• Link Qualification, based on several metrics.
• Ability to search directly on your link prospecting database for very specific kinds of link prospects; ie: guest posts, directories, blogs, sponsorships, etc.
• Access to an exclusive membership which includes support forums for link building brainstorming and collaboration, case studies, webinars, exclusive advice and tips, exclusive video and training content.

Who it’s for:

Basically anyone that’s spending too much time on link building. Too much money on paid links. Or is just plain frustrated with their link-building success–or lack thereof.

What it costs:

Normally the Ontolo Link Building Toolset will cost you $497–with an expected price increase by the end of the year. However, because I happen to be a good friend of both the co-founders, I’ve negotiated a special deal for all Pilgrims.

Sign up before 9pm PST on Friday April 30th and you will receive a guaranteed lifetime rate of just $397 per month.

Simply sign-up using this link.

Want to learn more? Here’s a video screencast of the tool in action:

[Note: There was no payment for this post nor commission earned on each sign-up. Heck, I'm not even sure if they're going to make me pay for my own account or not! ]

View full post on Andy Beal’s Marketing Pilgrim

IHG debuts iPhone app with e-mail push

admin    Web Marketing     Debuts, Email, iPhone, Push

InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on April 27. It is using e-mail marketing to promote the application.

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Internet Web Marketing And Home Businesses

admin    Website Marketing Companies     Businesses, Home, Internet, marketing

A small business doesn’t have to stay small. With the right Internet web marketing, a small home business can get a lot of attention online. With this attention comes sales and with those sales comes the kind of financial success once reserved for much-larger businesses.Small Business Work From HomeBecause Internet access is so pervasive, an online business that relies on web marketing can be ran from home. The location of the business has no bearing on how effective the marketing is or how successful the business will become. Though some people don’t take home businesses seriously at first, they soon see the success and realize how powerful a home business can be.Earning a high salary from home is easier than commuting to a job, and it doesn’t pay you with a limited salary. Instead, you decide what you will earn. From home, you control your salary as well as when you market your business. Your small business can bring you more success than working for a boss, and it liberates you from working in a stuffy office. Home Business SuccessInternet marketing is the key to turning a small business into an earning powerhouse. Marketing directly to customers through a blog, marketing articles, and direct email marketing takes your message right to the buyers. It keeps them interested in you and what you want them to buy.Even a part-time home business can create a web presence that attracts customers from around the world. The marketing work continues to bring in customers long after it has been done, giving small business owners residual income for years. Income OpportunityBecause a home business income opportunity is ran from the home, it is the perfect opportunity for a parent who may need to stay at home and take care of an aging parent or small children. It makes it possible to continue making an income without having to leave for the day. To be able to stay at home, earn an income, and still live the life you want to live is a dream come true for many families. Web marketing is the lifeblood of a home Internet business, and it’s something that can be don from home during any hours you choose. It can be done around children’s schedules or even around other jobs. The hours are completely up to you and your schedule. Any day that you want to take off can become a vacation day. But, with your residual income, your home business still earns you money.  

Tansky to retire from Neiman Marcus in October

admin    Web Marketing     From, Marcus, Neiman, October, retire, Tansky

Burton Tansky, president and CEO of luxury department store giant Neiman Marcus and subsidiary the Neiman Marcus Group, will retire from his post on October 6. Tansky, 72, has led Neiman Marcus since 2001.

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10 Tips To Improve Your Ppc Search Engine Web Marketing

admin    Website Marketing Companies     Engine, Improve, marketing, Search, Tips

he website will highlight the main points of the product or service that you are selling. Those who are involved in online business use the website to increase sales get sign-ups or lead to increase revenue generation. The site acts like a window to your business. Once you open it, there is no stopping of business. But then you have to know to open the window to the right people. Those who rely on PPC campaigns can think of Google AdWords for marketing the products or services.AdWords are known to optimize the search engine marketing by using the conversion tracking tools and analytics. This will help you to get the maximum out of the PPC advertising dollar.You can go through the following 10 tips to improve PPC search engine web marketing:1. You can set up a conversion tracking tool. In case you want both online sales and people signing up for newsletter or for getting additional information about the site, you will have to set up the conversion actions to track different goals in PPC search engine marketing campaign.2. Before you select on a particular ad for your PPC campaign, you can run 4-5 different test ads to know the performance. The performance will be measured on the basis of conversion goals. Search engines actually pause on the ads which are known to be underperformers and therefore you have to create new ads for the test. If you want good ROI on your site, you will have to keep the best performing ads and delete the rest.3. When you start your PPC campaign, under the campaign settings in AdWords, you can choose the Advanced Options. As for the AD settings, you can choose the Optimize setting. This will help in showing only the better performing ads and hide the others. In fact in this way, Google is not only simplifying, but helping in the PPC search engine marketing.4. One way to improve PPC search engine web marketing is by using the Web Optimizer. When a Website Optimizer works on the site, there will be small code added to the site. The results will be visible within hours. The Web Optimizer can be used on landing pages. Once you come to know about the underperformers, you can simply omit them and work with the underperformers. You can use the Website Optimizer on landing pages or on any other pages if you want.5. You can use the Google Analytics to know more about the key metrics in the site. The key metrics include information about page views along with visit time and the bounce rates. The bounce rates are nothing but a percentage which has been calculated on the number of visitors who have left the site without taking any action. Once you know about the bounce rates, you will have to devise a plan so that the rates are minimized.6. You can implement the Google Analytics to know about the sales funnel and will help you to know the place where the visitors are simply dropping off. Moreover you will be able to analyze where you are missing on the sales.7. Check out the Campaign Optimizer Tool and it will help you analyze your keywords, budget, ads and will make some recommendations to manage the pay per click search engine marketing. This will tell you where to increase your budget so that you do not miss any impressions, the new keywords which are to be added, and will help to change the matching option.8. If you add negative words in the search engine marketing campaign, you will see that the site will get queries which are absolutely irrelevant to the business. The keywords can actually lower the Quality Score. This will not only increase the minimum cost per clicks, but will lower the ROI on the PPC campaign.9. Before you do anything, do some basic research on ROI. You can run tests before you start your campaign. This will help you to know about the market better.10. You can download AdWords Editor. This is a free Google tool which can help you make changes offline. This also helps to move in your account fast, and make some changes.

Dear Mr. Zuckerberg, From 4 US Senators

admin    Web Marketing     Dear, From, senators, Zuckerberg

This just came across my view as posted on Politico.com. It’s a letter that is supposedly being sent by four Democratic US Senators to Mark Zuckerberg, Facebook’s founder and CEO. I will let you read it and comment on it if you feel led. Considering the source it certainly is interesting.

April 27, 2010

Dear Mr. Zuckerberg,

We are writing to express our concern regarding recent changes to the Facebook privacy policy and the use of personal data on third party websites. While Facebook provides a valuable service to users by keeping them connected with friends and family and reconnecting them with long-lost friends and colleagues, the expansion of Facebook – both in the number of users and applications – raises new concerns for users who want to maintain control over their information. The following three changes have raised concerns:

1. Publicly available data. Facebook’s expansion of publicly available data to include a user’s current city, hometown, education, work, likes, interests, and friends has raised concerns for users who would like to have an opt-in option to share this profile information. Through the expanded use of “connections,” Facebook now obligates users to make publicly available certain parts of their profile that were previously private. If the user does not want to connect to a page with other users from their current town or university, the user will have that information deleted altogether from their profile. We appreciate that Facebook allows users to type this information into the “Bio” section of their profiles, and privatize it, but we believe that users should have more control over these very personal and very common data points. These personal details should remain private unless a user decides that he/she would like to make a connection and share this information with a community.

2. Third party data storage. Previously, Facebook allowed third-party advertisers to store profile data for 24 hours. We are concerned that recent changes allow that data to be stored indefinitely. We believe that Facebook should reverse this policy, or at a minimum require users to opt in to allowing third parties to store data for more than 24 hours.

3. Instant personalization. We appreciate that Facebook is attempting to integrate the functionality of several popular websites, and that Facebook has carefully selected its initial partners for its new “instant personalization” feature. We are concerned, however, that this feature will now allow certain third party partners to have access not only to a user’s publicly available profile information, but also to the user’s friend list and the publicly available information about those friends. As a result of the other changes noted above, this class of information now includes significant and personal data points that should be kept private unless the user chooses to share them. Although we are pleased that Facebook allows users to opt-out of sharing private data, many users are unaware of this option and, moreover, find it complicated and confusing to navigate. Facebook should offer users the ability to opt-in to sharing such information, instead of opting out, and should make the process for doing so more clear and coherent.

We hope that Facebook will stand by its goal of creating open and transparent communities by working to ensure that its policies protect the sensitive personal biographical data of its users and provide them with full control over their personal information. We look forward to the FTC examining this issue, but in the meantime we believe Facebook can take swift and productive steps to alleviate the concerns of its users. Providing opt-in mechanisms for information sharing instead of expecting users to go through long and complicated opt-out processes is a critical step towards maintaining clarity and transparency.

Sincerely,

U.S. Senator Charles E. Schumer (D-NY)

U.S. Senator Michael Bennet (D-CO)

U.S. Senator Mark Begich (D-AK)

U.S. Senator Al Franken (D-MN)

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View full post on Andy Beal’s Marketing Pilgrim

5 Tips for Branding Your Business on Twitter

admin    Twitter Marketing     Branding, Business, Tips, Twitter

Twitter can drive leads and sales. However, because of the simplicity of the Twitter platform, some businesses overlook simple ways to improve their business’ branding on Twitter.  Taking the time to optimize your brand on Twitter is important to help capture the ultra-short attention span of users scrolling through their Twitter feeds.

One way to enhance your company’s branding on social platforms like Twitter is by empowering all employees to be part of your company’s brand online. It is not about mandating that employees support the company online; that doesn’t work. Instead, it is about providing tools for employees to easily become a part of your online brand.

Branding Your Business on Twitter

1. Template Background for Employees
– A major branding factor within the Twitter experience is profile backgrounds. Profile backgrounds are the largest piece of visual real estate that you have to share with other users. While many businesses have custom Twitter backgrounds for their business’ profile, take this a step further and offer your employees a custom company template for use on their Twitter backgrounds. By creating a Twitter background template file, you can offer it to all new employees and provide them with simple instructions on customizing the template and uploading it to their Twitter accounts.

2. Consistent Profile Images – In a Twitter stream profile images are a major branding opportunity. At the same time, most people don’t like pictures of themselves. Take this opportunity to have someone in your company or a freelance photographer take new profile pictures for current and new employees. When doing this make sure that the pictures are taken in the same style: lighting, positioning etc. Additionally use a common background for the photos that represents your company in some way. This background could be as simple as a wall in your office that is one of the company colors. The goal here is all about creating consistent profile images across the company.

3. Custom URL Shortener — Twitter is all about sharing great content. Take advantage of this by making your own URL shortener
to help brand your company as people share your links. This can be done pretty simply by selecting a domain name and connecting it to Bitly Pro.

4. Consistent Twitter Account Naming
– Twitter profile names, or “handles” as they are often called, are an important identity for your business and employees. When setting up Twitter profiles, be consistent. Dell has done a good job of this. For employees representing the company on Twitter, each person uses their first name followed by “atDell” to make it clear who represents Dell to customers on Twitter. 

5. File Branding – This tip is dead simple, but a great added touch. When sharing files like eBooks or whitepapers on Twitter, make sure that your company name is in the file name of the document.

Example: “youcompanyname“documentname.pdf. Because these documents get shared through email and will go to others within an organization, make it clear from the moment others open the file that your business is the source of the information.

Have you taken any of these steps? What other recommendations do you have?

On-Demand Webinar: The Science of ReTweets With Dan Zarrella

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Levi’s launches social media shopping tool on Facebook

admin    Web Marketing     Facebook, Launches, Levi's, Media, Shopping, Social, Tool

Levi’s has partnered with Facebook to introduce a social media tool that lets consumers shop for jeans from the social network.

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Web Marketing Strategy

admin    Website Marketing Companies     marketing, Strategy

Web marketing is a great way to expand your business and expand your customer base. With the use of web marketing, you can reach a whole new market, possibly a global one if that is your agenda. There are many web marketing strategies that may suit you in growing awareness of your company and brand. Here are just a few options for you to explore.•    Websites/Blogs: Having a company website is essential in today’s ever dependant technology- based world. Almost all companies today from small to large use a website to reach customers. Customers enjoy visiting company website to research a company before using them. So you will need to build a website that is filled with valuable information and customer support. This is also a great way for you to get customer feedback so that you can improve your business and draw in even more customers.Having a blog is another great idea for you to expand your reach. People love to read blogs and they like to have up to date information at all times. Having a blog will give you a way to let customers know of new changes to your business or new company policies, or upcoming events or sales. You can let them know of new products or product options, new services, anything you want. Your blog could also just be a way for you to show your customers that you are human too and are in touch with the real world, show them that you are just like them. It will allow you to connect with your customers on a human level.•    Twitter/Facebook/Etc: Social networking has become huge in the last few years, and just like websites, almost every company now has an account on at least one of these sites. It’s an extremely useful tool for you as a business owner because it allows you not only to reach the customers that have added you on these sites, but their friends as well. Sites have been known to grow in the thousands per day on these sites just from people suggesting the pages to their friends. This is a great way to get exposure to a very large and new market while still maintaining contact with your old and loyal customer base.•    SEO Copywriting: Utilizing article copywriters is another great way to maximize the coverage your company gets online. SEO stands for search engine optimization, what this means is that these articles are created with the goal of being ranked high on the search results for a search engine. If your company is one of the first to come up with a keyword is search you will be having a lot more traffic to your page. With more traffic will come more customers. These articles and web content pages are an invaluable source for informing your customers all about your product and services and making them want to come to you for them.Utilizing all these web marketing strategies above will help you create a much larger customer base to increase your business and revenue size.

UPS Q1 revenue jumps 7%

admin    Web Marketing     jumps, Revenue

Shipper UPS reported 7% year-over-year revenue growth during the first quarter of 2010 to $11.7 billion from $10.9 billion. Average volume per day increased to 14.93 million pieces during the quarter from 14.5 million the year before.

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