HubSpot TV – Fight Back with Special Guest @ErinWeed

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Watch HubSpot TV live at 4:00 p.m. ET on Friday at www.hubspot.tv and use the hashtag #HubSpotTV

Episode #85 – March 26, 2010
(Episode length: 27 minutes, 32 seconds)

Intro

• How to interact on Twitter: Include www.HubSpot.tv in your tweet! On the show today is Mike Volpe (@mvolpe), Karen Rubin (@karenrubin) and Erin Weed (@erinweed)
• As always, all the old episodes are in iTunes: http://itunes.hubspot.tv If you like the show, please leave a review!

Surprise Guest! – David Meerman Scott

Special Guest – Erin Weed

• http://www.erinweed.com
• http://www.girlsfightback.com

Headlines

Nestle Faces Social Media Terrorism

• Nestle’s Fan Page
  
• Nestle / Facebook / Greenpeace timeline (in process)
• Crisis Planning: Prepare Your Company For Social Media Attacks
• Marketing Takeaway: Proactively monitor trends to prevent potential social media attacks.
• Marketing Takeaway 2: Think about multi layered social media campaigns, like Greenpeace, to make a bigger splash.

Twitter Is a Popularity Contest

• Finally, Twitter Search to Rank Tweets by Popularity
• Marketing Takeaway: To become more visible in search engines, get on the social media train!

Google Allows Users to Block Tracking

• Cookies under fire as regulators move in
• Marketing Takeaway: Pay attention to this trend. It could vastly affect your marketing measurement in the future.

Forum Fodder

Marketing Tip of the Week: Don’t get caught with your guard down – pay attention to online conversations so your company is not the victim of a surprise attack.

Connect with HubSpot:

View full post on HubSpot’s Inbound Internet Marketing Blog

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