web marketing search engine optimization

admin    Website Marketing Companies     Engine, marketing, optimization, Search

Brad Callen, the SEO guru has launched his latest service called the SEO link vine. He is well known for his other products that he launched in the past like SEO elite, Keyword elite and various other products and services. This new tool or service that he has introduced in the SEO market is about being able to syndicate your articles to the blog network or to join the network in order to get fresh content.

By becoming a part of the various blog networks using link vine, you are able to generate more traffic to your website and also develop more back links.

The purpose of such blog network is to generate back-links and traffic. Most Internet marketers write articles and submit them to article directories for the same effect, but the submission process is time consuming, the quality of most directories is low and that affects the results can you get.

SEO Link Vine the right way, can be deadly effective in:

1. Grabbing near endless top 10 rankings for nearly any keyword you want in Google2. Driving thousands of free visitors to your niche websites3. Turning those visitors into paying customers that stuff your affiliate account with real job-ending income 3 times over.

Brad Callen realised the fact that most internet marketers would earlier write articles and then submit them to the various article directories. This was the only way to generate back links and traffic to their content and their articles page. This process was not only too time consuming but also the quality of most submission directories was not too great either. This in turn would affect the overall result of the internet marketers and the traffic that the article or the website would generate in a negative manner.

Now, this new service or tool that Brad Callen has launched allows you to submit as many articles you want for a monthly fee. Thus, this network submits and distributes your articles automatically over a period of time to different blogs which are of good quality.

The great thing about networks like SEO Link Vine is that for a monthly fee you can submit as many articles as you want and have them distributed automatically over time to blogs of a decent quality. There are many advantages of that.

First of all, it’s fast and easy – you don’t have to spend hours submitting articles, and you don’t even have to wait for your article submitter do it if you use one. Next, the distribution is natural in terms of search engine optimization. You need a continuous flow of links and using such a network removes the extra hustle to regularly submit articles – all you have to do is submit them once and forget about them.

Secondly, in terms of search engine optimisation, the distribution system is absolutely natural. The process of article submission needs a continuous flow of submission links. And when you use a service like Link Vine, it helps you get rid of all the extra hassles that are involved in submitting articles regularly. So all you need to do is just submit your article once and then forget about them.

Looking at SEO Link Vine from another perspective, it’s a source of fresh content for your site. If you need content, you can plug in your website to get content written and submitted to you by other members automatically.

Brad Callen’s Link Vine thus helps you to get quick and immediate results for your article submission and provides you with a fresh source for your content.

More information,SEO Link Vine.

Agencies position for the rebound

admin    Web Marketing     Agencies, Position, rebound

Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and recovery for growth.

View full post on Latest articles from DMNews News

A healthy dose of competition

admin    Web Marketing     Competition, dose, Healthy

CMO Council director Donovan Neale-May describes how the agency landscape is changing to offer new alternatives for marketers and firms alike.

View full post on Latest articles from DMNews News

Effective Web Marketing Plans

admin    Website Marketing Companies     Effective, marketing, Plans

If you have strategy to establish a business specially in online marketing you will need to understand about effective marketing plans and how to market your business. The idea behind a marketing plan is to position what you are selling, be it a product or services, so that people looking for it can have access to it and purchase it with ease. To be successful with internet marketing, you will need to be very determined and persistent.

Initially you will need to set goals that you would like to achieve. Then set a timeframe that works for you and break down larger goals into timeframes that are smaller. With that done, you will need to set a schedule that you will follow in order to achieve the said goals. You will need to be very serious about this and spend a certain amount of time marketing your business every day. Stay focused and do not give up. Tenacity is the name of the game.

Secondly, drive traffic to your website. Obviously, you will not make a sale unless somebody gives your site a visit. To do this you can begin blogging on what you do and on the product you have on offer giving reviews of the same. Additionally, you could begin writing a newsletter to send out to any subscribers that sign up on your blog or website.

Third, List building it’s very important that you build ongoing communication and later on, relationship with your prospects. If you do not believe in what you are selling it will show, therefore promote only those products or services that you believe in and give your views about the product and why it is so good.

The fourth step is to keep in touch with your prospects by simply sending them with valuable newsletters at least once a week. It is not enough that they come to your site and take a look. You want them to click on the ‘buy’ button and make the transaction. To be effective in this endeavor have clear descriptions of every product and a few reviews to go with it.

And final step is to ensure that the clients come back to buy more. The best way to ensure this is to accord them great service the first time. Deliver the product on time and in good condition. Keep in touch and offer discounts where possible. This will ensure that your online marketing business is a thunderous success.

Ohio AG Files Against Google in Anti-Trust Suit

admin    Web Marketing     Against, Files, google, Ohio

Question: is it anti-competitive to regulate your own search advertising program? Answer: yes, according to myTriggers.com or the Ohio Attorney General. When Google sued for $335,000 in backpayments on AdSense clicks, erstwhile Google advertiser/competitor myTriggers.com filed a countersuit alleging Google had dinged their quality score, resulting in a 10,000% increase in costs, because the big G realized myTriggers was a competitor.

This week, the OH AG filed an amicus brief in the case on behalf of myTriggers, arguing that dismissing the case as Google asks “would immunize an entire industry from the reach of this state’s antitrust laws.” MediaPost reports on myTriggers’s arguments:

MyTriggers argues that the drop in quality score was part of an anticompetitive scheme “to ensure that Google can continue to exert control over search advertising.” The shopping search site further asserted that it posed a threat to Google by monetizing searches on a cost-per-action basis, as opposed to Google’s cost-per-click model.

In addition, myTriggers claims that it wasn’t able to draw much traffic without advertising on Google because of the company’s dominance in search.

Notably, this case has drawn the most attention to date because one of its litigants is Microsoft’s chief outside counsel on anti-trust issues.

Meanwhile, Google counters with an appeal to federal law:

the federal Communications Decency Act’s “good samaritan” provisions shields it from liability for any steps taken to remove potentially objectionable content.

Google argues that its actions as a publisher — including lowering companies’ quality scores — are the type of activity that is protected by the statute.

I’m finding myTrigger’s accusations a bit hard to swallow. I don’t think it’s far-fetched to claim that Google might try to stifle competitors advertising on the search giant—but a 10,000% increase means their average CPC went from, say, 50¢ to $500,000. (And since the suit was for $335,000, we’ll say it was 33.5¢—and they got one click.) I’m also not sure that Google has to allow them to advertise at all (though taking their money if Google really did increase their costs prohibitively does sound anti-competitive), or that myTriggers has a right to advertise on Google. Google’s argument sounds suspect, too, though. Potentially objectionable content?

What do you think? Is advertising on Google a good way to promote a rival search service? Does Google perceive myTriggers as a threat?

Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

View full post on Andy Beal’s Marketing Pilgrim

Ohio AG Files Against Google in Anti-Trust Suit

admin    Web Marketing     Against, AntiTrust, Files, google, Ohio, Suit

Question: is it anti-competitive to regulate your own search advertising program? Answer: yes, according to myTriggers.com or the Ohio Attorney General. When Google sued for $335,000 in backpayments on AdSense clicks, erstwhile Google advertiser/competitor myTriggers.com filed a countersuit alleging Google had dinged their quality score, resulting in a 10,000% increase in costs, because the big G realized myTriggers was a competitor.

This week, the OH AG filed an amicus brief in the case on behalf of myTriggers, arguing that dismissing the case as Google asks “would immunize an entire industry from the reach of this state’s antitrust laws.” MediaPost reports on myTriggers’s arguments:

MyTriggers argues that the drop in quality score was part of an anticompetitive scheme “to ensure that Google can continue to exert control over search advertising.” The shopping search site further asserted that it posed a threat to Google by monetizing searches on a cost-per-action basis, as opposed to Google’s cost-per-click model.

In addition, myTriggers claims that it wasn’t able to draw much traffic without advertising on Google because of the company’s dominance in search.

Notably, this case has drawn the most attention to date because one of its litigants is Microsoft’s chief outside counsel on anti-trust issues.

Meanwhile, Google counters with an appeal to federal law:

the federal Communications Decency Act’s “good samaritan” provisions shields it from liability for any steps taken to remove potentially objectionable content.

Google argues that its actions as a publisher — including lowering companies’ quality scores — are the type of activity that is protected by the statute.

I’m finding myTrigger’s accusations a bit hard to swallow. I don’t think it’s far-fetched to claim that Google might try to stifle competitors advertising on the search giant—but a 10,000% increase means their average CPC went from, say, 50¢ to $500,000. (And since the suit was for $335,000, we’ll say it was 33.5¢—and they got one click.) I’m also not sure that Google has to allow them to advertise at all (though taking their money if Google really did increase their costs prohibitively does sound anti-competitive), or that myTriggers has a right to advertise on Google. Google’s argument sounds suspect, too, though. Potentially objectionable content?

What do you think? Is advertising on Google a good way to promote a rival search service? Does Google perceive myTriggers as a threat?

Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

View full post on Andy Beal’s Marketing Pilgrim

Oh No! My Website Grader Score Went Down!

admin    Twitter Marketing     Down, Grader, Score, website, Went

During Tuesday’s website optimization webinar, Mike Volpe and I reviewed four different types of websites that had Website Grader scores ranging from 84 to 18 (three of which went down recently and only a little bit). Should the owners of those websites be concerned about lower Grader scores?

Mike Volpe, HubSpot’s VP of Marketing, said, “People should look at their website’s score not as an absolute number but as a relative score to be used as a benchmark and referenced in much the same way as a quarterly check-up.  What should be looked at more closely is the authority your website has on the Internet and the progress you are making on the metrics related to authority.” 

Mike continued, “Search engines look at websites through two lenses – Authority and Context.  The context is everything on the page of your website including the page title, the keywords, all the content that you create.  The authority is a measure of the value of your webpage in terms of the number of links and the quality of those links that link into your webpage.  Authority is much more difficult to improve, but it also has a bigger effect.  Roughly 75-80% of the reason why most web pages rank highly in search is because of authority (the number of links and the quality of those links).  Context alone will only get you so far.”

“For example, a link from CNN.com or NYTimes.com will increase your website’s authority a lot more than a link from your cousin’s blog (unless your cousin is a top blogger). And the more authority your site has, the greater the likelihood that Google and Bing will place it higher in their organic results.”

Want to hear the full commentary on each of following websites?  You can listen to the recording here.

  URL: www.ahaProcess.com | Grader Score: 84

 Recommendations:

 1. Reduce the number of calls-to-action on the Home Page (currently 10 in the right-hand column alone!) and concentrate on what actions you want the website visitor to take.  In this case, it is “Attend a Seminar”.

2. Modify their Meta Description.  An optimal length is 150 characters for search engines.  Aha! Process’ weighs in at a robust 552 characters. A lot of content (402 characters) going to waste.

3. They enjoy a lot of authority with a Moz Rank of 4 and 671 Inbound Links but we think they have enough content to fully utilize a Twitter account attached to Aha! Process and not an individual (in this case, Ruby Payne).

URL: GoodLifeMedical.com | Grader Score: 55/33

 Good Life Medical Equipment recently moved their website from www.goodlifemedical.com (Website Grader score of 55) to www.good-life-medical-equipment.com (WSG score of 33, which has increased to 56 in the past couple of days).  The new site has 400+ indexed pages with Google.

1. Start a blog to gain authority in your space.

2. Revise the meta-tags on your product pages to reflect the content.  Currently, all pages have the same descriptive information.

3. Work on gaining Inbound Links by working with others in their market, possibly going to the manufacturers of the medical equipment they sell to get links to their new website from distributor or reseller listings.  Or, ask to have information from these companies on your blog.  Lots of ways to work together.

URL: www.ultimateinsuccess.com | Grader Score: 62

 A very recent HubSpot customer, Ultimate in Success was worried about the loss of a few points in their Website Grade.  We told the founder that he had a few key things to focus on in the next 30 days to improve his authority.

1. Start a blog.  He is working on blog posts and planned to make several additions this week. 

2.  A Moz rank of 2 and 10 inbound links is not an authoritative position to Google.  They have 1000+ indexed pages, which shows the content is valuable.  Now, they need to get others to link to the site.  A good way to get links is by commenting on other bloggers posts. 

3. Create a Twitter account and use it in conjunction with your blog to create visibility, authority, and “buzz”

URL: www.massbayspeakersguild.com| Grader Score: 18

A local company, we wanted to get a handle on this organization.  This is a relatively new site that could benefit from some simple tricks.

1. Fix the Home Page title tag by concentrating on the location and what the organization does (Speakers, Mass Bay), not a value proposition (Fast, Easy, No-Cost).  Put the important words a meeting planner would search for at the front of the tag, not the end.

Mass Bay Speakers Guild Title Tag on Home Page:

2. Start a blog (starting to see a pattern here?) by utilizing the speakers on your site.  Have them write blog posts or repurpose some of their content on the site.

3. Link your “new” blog to your Twitter and Facebook accounts.  Both social networks are ideal for this type of offer.  Meeting planners are going to look for speakers that have a following.  

Join us on Tuesday, May 4 for our next live website optimization webinar.

Live Website Optimization: Using Website Grader For Marketing Success

Join HubSpot Experts for a live session of website review and optimization, providing tips for getting found online. Date & Time: Every Tuesday at 1:00pm ET Submit your site now for optimization by HubSpot Experts! (4 will be selected)

Connect with HubSpot:

View full post on HubSpot’s Inbound Internet Marketing Blog

Oh No! My Website Grader Score Went Down!

admin    Twitter Marketing     Down, Grader, Score, website, Went

During Tuesday’s website optimization webinar, Mike Volpe and I reviewed four different types of websites that had Website Grader scores ranging from 84 to 18 (three of which went down recently and only a little bit). Should the owners of those websites be concerned about lower Grader scores?

Mike Volpe, HubSpot’s VP of Marketing, said, “People should look at their website’s score not as an absolute number but as a relative score to be used as a benchmark and referenced in much the same way as a quarterly check-up.  What should be looked at more closely is the authority your website has on the Internet and the progress you are making on the metrics related to authority.” 

Mike continued, “Search engines look at websites through two lenses – Authority and Context.  The context is everything on the page of your website including the page title, the keywords, all the content that you create.  The authority is a measure of the value of your webpage in terms of the number of links and the quality of those links that link into your webpage.  Authority is much more difficult to improve, but it also has a bigger effect.  Roughly 75-80% of the reason why most web pages rank highly in search is because of authority (the number of links and the quality of those links).  Context alone will only get you so far.”

“For example, a link from CNN.com or NYTimes.com will increase your website’s authority a lot more than a link from your cousin’s blog (unless your cousin is a top blogger). And the more authority your site has, the greater the likelihood that Google and Bing will place it higher in their organic results.”

Want to hear the full commentary on each of following websites?  You can listen to the recording here.

  URL: www.ahaProcess.com | Grader Score: 84

 Recommendations:

 1. Reduce the number of calls-to-action on the Home Page (currently 10 in the right-hand column alone!) and concentrate on what actions you want the website visitor to take.  In this case, it is “Attend a Seminar”.

2. Modify their Meta Description.  An optimal length is 150 characters for search engines.  Aha! Process’ weighs in at a robust 552 characters. A lot of content (402 characters) going to waste.

3. They enjoy a lot of authority with a Moz Rank of 4 and 671 Inbound Links but we think they have enough content to fully utilize a Twitter account attached to Aha! Process and not an individual (in this case, Ruby Payne).

URL: GoodLifeMedical.com | Grader Score: 55/33

 Good Life Medical Equipment recently moved their website from www.goodlifemedical.com (Website Grader score of 55) to www.good-life-medical-equipment.com (WSG score of 33, which has increased to 56 in the past couple of days).  The new site has 400+ indexed pages with Google.

1. Start a blog to gain authority in your space.

2. Revise the meta-tags on your product pages to reflect the content.  Currently, all pages have the same descriptive information.

3. Work on gaining Inbound Links by working with others in their market, possibly going to the manufacturers of the medical equipment they sell to get links to their new website from distributor or reseller listings.  Or, ask to have information from these companies on your blog.  Lots of ways to work together.

URL: www.ultimateinsuccess.com | Grader Score: 62

 A very recent HubSpot customer, Ultimate in Success was worried about the loss of a few points in their Website Grade.  We told the founder that he had a few key things to focus on in the next 30 days to improve his authority.

1. Start a blog.  He is working on blog posts and planned to make several additions this week. 

2.  A Moz rank of 2 and 10 inbound links is not an authoritative position to Google.  They have 1000+ indexed pages, which shows the content is valuable.  Now, they need to get others to link to the site.  A good way to get links is by commenting on other bloggers posts. 

3. Create a Twitter account and use it in conjunction with your blog to create visibility, authority, and “buzz”

URL: www.massbayspeakersguild.com| Grader Score: 18

A local company, we wanted to get a handle on this organization.  This is a relatively new site that could benefit from some simple tricks.

1. Fix the Home Page title tag by concentrating on the location and what the organization does (Speakers, Mass Bay), not a value proposition (Fast, Easy, No-Cost).  Put the important words a meeting planner would search for at the front of the tag, not the end.

Mass Bay Speakers Guild Title Tag on Home Page:

2. Start a blog (starting to see a pattern here?) by utilizing the speakers on your site.  Have them write blog posts or repurpose some of their content on the site.

3. Link your “new” blog to your Twitter and Facebook accounts.  Both social networks are ideal for this type of offer.  Meeting planners are going to look for speakers that have a following.  

Join us on Tuesday, May 4 for our next live website optimization webinar.

Live Website Optimization: Using Website Grader For Marketing Success

Join HubSpot Experts for a live session of website review and optimization, providing tips for getting found online. Date & Time: Every Tuesday at 1:00pm ET Submit your site now for optimization by HubSpot Experts! (4 will be selected)

Connect with HubSpot:

View full post on HubSpot’s Inbound Internet Marketing Blog

E-merchants fight Colorado law

admin    Web Marketing     Colorado, Emerchants, Fight

E-commerce merchants, catalogers and direct marketers are partnering to fight a recently enacted Colorado law that requires online retailers to notify the state of all purchases made by residents so it can collect sales tax from them.

View full post on Latest articles from DMNews News

Harte-Hanks reports 8% Q1 revenue decrease

admin    Web Marketing     Decrease, HarteHanks, reports, Revenue

Direct marketing agency Harte-Hanks reported an 8% year-over-year decrease in its first-quarter revenues. The company said it was the smallest quarterly revenue decline since Q3 2008. Total Q1 revenues were $200.2 million. Net income was up more than 50% year-over-year to $10.8 million from $7.1 million in Q1 2009.

View full post on Latest articles from DMNews News