Using Keywords pt 5 – Google’s Wonder Wheel

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Find More of Your Keywords Using – ‘Wonder Wheel’

We have put in our keyword, ‘German Shepherds” into the Google search engine and clicked on the search button to get our results.  At the top of the search listings you will see a link titled, ‘show options’. Click on it and a sidebar will open up.  This sidebar full of information directly related to your search and is Google’s present to you in helping you to do your keyword research.

It’s a Carnival of Ideas and Information

You can now easily find videos, photos, forums, and reviews which are directly related to your German shepherd keyword research. You can easily see what the search results have been through as far back as a year and as recently as 24 hours ago. Take a few minutes to explore and click on each of the links to see what is available.

Having this information at your fingertips is very powerful stuff.  In the past it would take days and days of research to put together enough research to build your site. Now, literally in a few minutes, you can have and see the information and content that Google likes.

But it gets even better.

The Wonder Wheel

Further down the options sidebar is the Wonder Wheel link. When you click on it, the wonder wheel appears with your keyword in the center and Google’s related search options.  If you want to drill down even further, you can click on one of the options and a new wonder wheel will appear, offering even more related keyword searches.

Actually, these keywords aren’t just suggestions, they are actual results fom Google’s search engine. Google is giving you the exact keywords and phrases that people are actually typing into the search engine when looking for information related to German shepherds.

But Don’t Get Lost

Make sure to keep focused. It’s not unusual to keep clicking just to see where it will take you. So play around for a few minutes, but remember, that you still have to go back and put those keywords into the Google keyword tool in order to get results to see how many people are actually using those keywords for searches.

The other good news here is that you will have plenty of ‘long tailed keywords’ to work with. This is where you will find those golden keyword nuggets that were mentioned  in an earlier article.

Putting This Information to Use

When writing articles, I don’t mind if only a few hundred people are searching for that keyword. I will write an article around that subject and usually end up on the first page of those particular search results. And when you have 100 – 200 articles written down the line, those small numbers really add up.

But when using keywords to name your site, I would want the biggest of the smaller searches and then use other related keywords to build the site up with.

Have fun with your keywords and don’t look for fantastic success overnight. Build a solid foundation and you will be guaranteed long term success.

Be Fearless

Billy Ojai

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