The Truth About Google Page Rank And The Sandbox

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There are many speculations out there about how long a website has to be around before Google will begin to give it a high ranking; all things being equal of course. It used to be well known that until a website celebrated its one year anniversary, Google placed it in a virtual sandbox. This is a place where a website is placed, virtually of course, where it cannot attain high rankings for keywords with large monthly search volume. Our testing has verified this to some extent. Let us explain further.

The reason for this minimum web site age goes to a very serious problem caused by flash marketing sites, targeted to marketing products. These sites often have a very short lifespan, so in order to minimize the potential for index contamination; Google has this minimum age imposed.

If you have a website, even if it has only one page, and you have had it online for at least a year, our testing has shown that you should no longer be imposed this virtual ranking cap by Google. This sandbox effect usually applies for keywords that have over 5,000 monthly searches, so potentially most of you would never run into this problem. Granted that your site has to abide by all of Google’s SEO guidelines, and be well put together with clean code and meaningful content.

Most people are led to believe by unscrupulous SEO individuals, that there is some magic strategy that can bypass this. Unfortunately, we have tested every variant to try and reach high rankings on new sites, before the one year mark, and we are confident in saying that there is no magic bullet when it comes to this.

Read all of our other articles, which individually touch on each important element in achieving great Google SEO results. This guide should give you a good starting point to help with your Google SEO efforts.

Keep an eye of the next guide, which will help expand on the topic of Search Engine Optimization. Take a look at our site which contains detailed information on Google SEO topics to help you get your site’s ranking in the top 10 Google Search Engine Results.

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