Selling Paid Links? Google Could Lower your Pagerank

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Some day ago, there was one of those times when Google’s have hard hit simultaneously many blogs. So, bloggers were surprised to find out who their blogs have losed its PageRank. No website was spared, famous or not, regardless of the quality of their content. None.

When I was looking to understand what had happened, I asked a few explanations by other bloggers. The answer was unanimous: The truth is there PageRank scores are being lowered for some sites that sell links. Selling links muddies the quality of link-base reputation. The best links are not paid, or got through emails, the best links are earned and given by choice. Google consider buying text links to be outside our quality guidelines.

So, I want to share with you some of the my throught that I had throughout these days by reading some blog post on the net. Analizing rapid rise of the sites hitten, this made me think that there are actually two different types of PageRank: one is display on the Google toolbar, and the other is that Google uses inside to rank a page.

Analizing the websites hitted through Alexa, I verified that the little value on the green google toolbar do not means that the really PageRank is changed and its traffic are collapsedGoogle and other major search engine use hyperlinks to help find out websites quality and however many of algorithmic methods to detect such links. Having a good quantity of outbound links from quality sites, are usually votes that they can boost website rank. Add buying text links devalues the quality of link-based and makes it harder for Google and other search engines get attendible results.

While PageRank is still used by many people to gauge a site credibility, I tend to believe the visible PageRank carries little weights. In this regard I was reading an interesting post by Matt cutts which says:

“Someone forwarded me an email from a “text link broker” that included this suggestion:

Most people use words like, SPONSORS, PARTNERS, FEATURED, ADVERTISERS, ADS and other synonymous terms related to advertisers. Our suggestion is to use ‘different’ titles for these ads. Something like RELATED SITES, COOL SITES, RESOURCES, ALTERNATIVE LINKS and so on.”

It’s a simple strategy to make less detectable any indication that the links are sold. But what happens if Google begin to hit hard the websites that show link buying. Another case is that of Danny, a student of Stanford University that says:

“The Stanford Daily is NOT banned from Google. The site’s homepage still has a PR9 score. Nothing indicates that the Stanford Daily’s links aren’t passing ranking juice, not in the ways that Google could control, if it wanted. Maybe they aren’t, but how would most people know? How would other publishers thinking of doing the same know? Certainly not from reading the paper’s rate card (PDF), where there’s nothing said about text links relating to search engines. The only thing said is the price: $350 per month.”

Recently has noticed the Stanford Daily PageRank reduced from PR9 to PR7.

“Last week, I noticed the Stanford Daily had dropped from when I wrote the above in April to PR7 today. That’s a huge drop that has no apparent reason to happen. Some others were also reporting PageRank drops. So I pinged Google, and they confirmed that PageRank scores are being lowered for some sites that sell links.

In addition, Google said that some sites that are selling links may indeed end up being dropped from its search engine or have penalties attached to prevent them from ranking well.”

Which are The Google’s position regarding link buying?

In the end, it’s clear that blogs that sell links will not see losing their PageRank but link-selling sites could not give popularity to other site. This has hited almost everyone websites and JohnChow.com is an example. Just a few days ago, I heard the news that John Chow have lost his PR6 status. And Sabahan went from PR5 to PR4.

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