Retailers savvier about e-mail subscriber control in 2009: Responsys
Retailers are giving consumers more control over e-mail opt-outs, according to a report from Responsys. The Web marketing firm’s latest “Retail Email Unsubscribe Benchmark Study” found that 35% of retailers let consumers reduce the number of messages they received during 2009. This number was up from 16% in 2008.
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