Going postal or social: weighing pay vs. play

admin    Web Marketing     going, Play, Postal, Social, weighing

Many companies are back in the black, and stakeholders are looking for quality earnings in 2010 that flow from revenue growth, not just cost-cutting. If you’re expecting to grow your top line this year, then don’t expect it to happen from friends and followers. While having a reputable social media presence in the right circles is important, the efforts are complementary to proven tactics for new customer acquisition. It’s important to realize that while social media use is on the rise, the spending in this area is not. With everything else being equal, the value of a paying customer will always outrank the value of a prospect “playing.”

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Twitepad Brings Twitter to the iPad [VIDEO] (Mashable)

EM Beck    Twitter Marketing     approach-the-saturday, available-at-launch, release-date, seeing-some, started-accepting, Store, the-hottest, Twitter

InfoXenter has released the first screenshots for its upcoming Twitter application for the iPad, Twitepad . Twitter apps are one of the hottest categories in the App Store, so it’s no surprise that we’re seeing some iPad-specific apps as we approach the Saturday release date

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Twitepad Brings Twitter to the iPad [VIDEO] (Mashable)

Travel Channel promotes ‘Food Wars’ within MyTown app

admin    Web Marketing     Channel, Food, Promotes, Travel, Wars, Within

The Travel Channel is using a mobile marketing initiative on the MyTown app to promote upcoming episodes of the show ‘Food Wars.’

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Travel Channel promotes ‘Food Wars’ within MyTown app

admin    Web Marketing     Food, MyTown, Promotes, started-accepting, Travel, Wars, Within

The Travel Channel is using a mobile marketing initiative on the MyTown app to promote upcoming episodes of the show ‘Food Wars.’

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Forrester Predicts the Interactive Agency of Record Will Die

admin    Web Marketing     Agency, Forrester, Interactive, Predicts, Record

Did you just poop your pants? Maybe a little bit?

You actually have nothing to fear, unless of course you do actually hope to remain the “interactive agency of record” for your clients. Not that they will no longer require your services, it’s just that a new Forrester reports says that the role will become obsolete.

You see, “the agency of record” will need to be able to handle both traditional and interactive marketing–the lines have blurred. If you’re not the agency of record, you’ll still have a role to play–even if it’s a niche role that your firm specializes in.

Fortunately, you still have some time to prepare for this migration. Apparently, there’s still so little overlap between the “big 5″ agency types–advertising, direct, media buying, interactive, and PR–that companies are not going to be able to put all of their marketing eggs in one basket–at least not yet.

So what should your company look for in a marketing agency? Well, Forrester says we’re approaching the age of Adaptive Marketing. One that requires three core skills from the agency of record: ideas, interaction, and intelligence.

The report breaks down the definition and skillset of each, but I’ll leave you with an explanation of the intelligence component:

It is not enough for adaptive agencies to understand market research, ethnographic, or behavioral data. To fully understand customers, and to leverage that knowledge to improve customer experience, requires agencies to understand the interplay between the various types of data, and crucially, demands the ability to turn the data into actionable intelligence. What should you look for? Ask agencies to show you how they use customer data to drive decisions relating to everything from contact strategy to positioning and messaging to product ideation. As the VP of marketing at a national pizza chain pointed out, “Our brand is owned by the consumer. To be successful, we have to understand their passion points and hit them with relevant connections where they live, work, or play.”

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Australia’s "Don’t Be A Dickhead" Ad Campaign Attacks Gingers, Twitter, Facebook [Ad Watch] (Jalopnik)

Craig W Cannings    Twitter Marketing     Australia, facebook-nothing, get-attention, like-meta, making-fun, new-driving, red-headed-people, Slogan, the-slogan, Twitter, using-the-slogan, viral-marketing

# adwatch Australia ’s launching a new driving safety ad campaign using the slogan “Don’t Be A Dickhead.” The campaign’s an attempt at “viral marketing” by making fun of red-headed people, emo-kids, Twitter and Facebook.

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Australia’s "Don’t Be A Dickhead" Ad Campaign Attacks Gingers, Twitter, Facebook [Ad Watch] (Jalopnik)

McIntosh Marketing Attends the Orange County Mixer Business Networking Event (dBusinessNews.com)

Ray L Perry    Twitter Marketing     Angeles, California, Costa, costa-mesa, customized-local, Internet, Largest, marketing, Orange, orange-county

Los Angeles – Costa Mesa, California, March 25th, 2010 – McIntosh Marketing, a premiere company that offers customized local Internet marketing, just attended Orange County’s Largest Mixer.

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McIntosh Marketing Attends the Orange County Mixer Business Networking Event (dBusinessNews.com)

Advertising entering ‘adaptive marketing’ era: Forrester report

admin    Web Marketing     'adaptive, Advertising, entering, Forrester, marketing, Report

Changes to technology, media and society at large have led the advertising industry into an “adaptive marketing” era, defined by greater interaction with consumers and initiatives tailored to the individual, according to a March 29 report from Forrester Research.

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Despite the twits, Twitter a great resource (Independent Online)

Bolaji Oyejide    Twitter Marketing     barnett, marketing, social-media, tracey-barnett, your-old

Forget your old ideas of social media as a time waster or just another marketing outlet. Tracey Barnett discovers Twitter.

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Despite the twits, Twitter a great resource (Independent Online)

OgilvyOne looks for ‘world’s greatest salesperson’ with video contest

admin    Web Marketing     Contest, Greatest, Looks, OgilvyOne, salesperson', Video, Worlds

OgilvyOne Worldwide will launch a tongue-in-cheek international YouTube contest in search of the world’s greatest salesperson on March 30. The winner will receive a three-month fellowship at the agency.

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