Could Forums Be More Valuable to Your Brand Than Facebook/Twitter?

Anna Hart    Twitter Marketing     Audience, big-part, brands-may, reach-through, school-social, the-big, the-old, their-audience, your-audience

Social media marketing is largely about engaging with your audience, and a big part of that is knowing where your audience is.

Original post:
Could Forums Be More Valuable to Your Brand Than Facebook/Twitter?

Could Forums Be More Valuable to Your Brand Than Facebook/Twitter? (WebProNews)

Ian Heller    Social Media Marketing, Twitter Marketing     Audience, big-part, brands-may, media-marketing, reach-through, school-social, Social Media Marketing, the-big, the-old, their-audience, your-audience

Social media marketing is largely about engaging with your audience, and a big part of that is knowing where your audience is. A lot of brands may find that their audience is easiest to reach through forums, which are kind of the old school social networks. Do you use forums to engage with your audience?

View post:
Could Forums Be More Valuable to Your Brand Than Facebook/Twitter? (WebProNews)

PureCircle names Euro RSCG Chicago its integrated AOR

admin    Web Marketing     Chicago, Euro, Integrated, Names, PureCircle, RSCG

PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record.

View full post on Latest articles from DMNews News

Google: Cyber Attacks on Dissidents Spread to Vietnam

admin    Web Marketing     Attacks., Cyber, Dissidents, google, Spread, Vietnam

Google’s already made big waves in the international arena this year by deciding to pull out of China after too many censorship demands and a cyber attack targeting human rights activitists’ email accounts. And now another Asian country might get the same kind of press: Vietnam.

Says Google:

These infected machines have been used both to spy on their owners as well as participate in distributed denial of service (DDoS) attacks against blogs containing messages of political dissent. Specifically, these attacks have tried to squelch opposition to bauxite mining efforts in Vietnam, an important and emotionally charged issue in the country.

The AP reports that McAfee said the perpetrators may be linked to Vietnam’s Communist government. Similar accusations came about the Chinese government in their cyber attack. The Chinese government denied any involvement.

The Vietnamese cyber attacks were “not especially sophisticated,”
Google said, but like the Chinese attacks, they seemed to target dissidents and opponents to the government. Rather than hacking email accounts, this attack used malware to exploit software that enables Vietnamese users to run windows in their native language.

Naturally, the malware could also potentially target tens of thousands of other users who downloaded the translation software.

All right, let’s play conspiracy theory roulette. Cyber attacks in China eventually lead to Google.cn redirecting to Google.com.hk, which is now being blocked intermittently. Then we see more cyber attacks, targeting several of the most vocal international figures covering the country. And now another communist country sees attack against people who disagree with the government. It could be a massive effort to silence anti-communists—or it could be a massive effort to call attention to people who want to silence anti-communists.

Hm….

(No, I don’t really think that. I have an overactive imagination.)

What do you think? Are attacks on government dissidents up? Why?

View full post on Andy Beal’s Marketing Pilgrim

ASPCA Doubles Email Open Rates With Pontiflex Cost-per-Lead Advertising (Marketwire)

Lynn Terry    Twitter Marketing     acquires, Group, group-membership, Increase, marketing, nonprofit-acquires, specific-marketing, Twitter

Nonprofit Acquires Brand-Specific Marketing Leads to Increase Facebook and Twitter Brand Group Membership

Continued here:
ASPCA Doubles Email Open Rates With Pontiflex Cost-per-Lead Advertising (Marketwire)

Search Engine Marketing: An Inc. 500 CEO’s Take (Inc Magazine)

Lynn Terry    Twitter Marketing     credit-card, day-one, Dream, his-dream, search-engine, Success, the-success, too-often

All too often we read about the success of search engine marketing in high-tech companies. But what about brick-and-mortar businesses?

Read the original:
Search Engine Marketing: An Inc. 500 CEO’s Take (Inc Magazine)

Media Alert: OhioHealth and CPM Marketing Group to Present at 15th National Forum on Customer Based Marketing Strategies (Business Wire via Yahoo!…

Lucas Adamski    Twitter Marketing     cpm, marketing, marketing-group

—-CPM Marketing Group:

More here:
Media Alert: OhioHealth and CPM Marketing Group to Present at 15th National Forum on Customer Based Marketing Strategies (Business Wire via Yahoo!…

Feeding The Content Marketing Dragon

Bret Parker    Twitter Marketing     Content, Dragon, fierce-protectors, good-thing, knows-dragons, lead-generation, lead-nurturing, SEO, the-content, your-dragon

A dragon is a good thing to have.

Read the original post:
Feeding The Content Marketing Dragon

Feeding The Content Marketing Dragon (Search Engine Land)

Rob Mead    Twitter Marketing     Content, Dragon, fierce-protectors, good-thing, knows-dragons, lead-generation, lead-nurturing, marketing-dragon, SEO, the-content, your-dragon

A dragon is a good thing to have. Everyone knows dragons have magical powers. They are wise, although sometimes also vain

Read more here:
Feeding The Content Marketing Dragon (Search Engine Land)

Buying Your Competitor’s Keywords an Invasion of Privacy?

admin    Web Marketing     Buying, Competitor’s, Invasion, Keywords, Privacy

A new argument to prevent your competition from buying sponsored search listings, containing your brand, is playing out right now in a Wisconsin court room.

And it sounds like the kind of court case you’d actually enjoy watching unfold!

Habush, Habush & Rottier claims that competing law firm Cannon & Dunphy violated state privacy laws by buying search ads using the keywords "Habush" and "Rottier." As attorneys they likely knew that they wouldn’t win a trademark infringement claim, so they’re taking this novel approach.

Unfortunately for the plaintiffs, the defendants pulled a Perry Mason…

J. Ric Gass, attorney for Cannon & Dunphy, accused the plaintiff firm of doing what Habush had said he’d never do – pay to get a Habush, Habush & Rottier ad to appear in Internet search results for other lawyers’ names.

Gass demonstrated his point on Yellowpages.com. Searching for Cannon, Dunphy or Gass, the firms’ information appeared, but beside each set of results was a larger ad for Habush.

I can almost hear the attorney turning to the jury and saying smugly, "then how do you explains THIS!"

Gass then argued that the plaintiff’s had "unclean hands"–legal jargon for "you can’t sue someone for something that you are already doing to yourself."

Despite my legal background–and penchant for John Grisham novels–I’m not normally found enjoying my morning coffee while reading about a court case. However, when you have two attorneys battling to find new ground to protect their internet advertising "rights" it all makes for an enjoyable read. Especially when you are treated to legal rhetoric like this:

"The Complaint demonstrates that the plaintiffs believe that cutting-edge advertising is a sword that only they can wield against their competitors whom they are unable to threaten into stopping such marketing. A simple reading of the statute and the law does not just blunt the plaintiffs’ sword, it breaks it across the knee of the Internet."

You can’t handle the truth!

(via)

View full post on Andy Beal’s Marketing Pilgrim