Online Marketing Is Important In 2010

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Online marketing is becoming more important to small businesses these days, especially in a down economy. Online marketing is replacing traditional marketing, like newspaper and broadcast advertising, brochures and direct mail, and even trade shows. As companies cut back on their traditional marketing costs, they’re looking for affordable online marketing services to fill in the gap.

This is especially important for small businesses (fewer than 100 employees), since we make up 98.3 percent of companies in America. Small businesses need affordable online marketing services to reach people online. According to projections from Forrester Research, U.S. online retail sales are expected to rise 11 percent to $156 billion this year.

If you’re not familiar with what online marketing is these days, it’s gone beyond the days of banner advertisements that ran along the top of websites. Now it’s blogging, social networking, and even pay-per-click. Each has its own place in your online marketing toolbox, depending on what the focus of your company is.

As you learn more about online marketing, you’ll start hearing terms like “relationship marketing” versus “interruption marketing,” and people will talk about Generation Y (also called “Millennials”), which are going to become more and more important to your online marketing efforts.

Generation Y are those people who were born between 1977 and 1994

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Home Page > Business > Online Marketing Is Important In 2010

Online Marketing Is Important In 2010

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Posted: Feb 28, 2010 |
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<br /> <h1>Online Marketing Is Important In 2010</h1> <p> </p> <p><strong>By: <a href="http://www.articlesbase.com/authors/julie-ann-ross/139880" title="Julie Ann Ross's Articles">Julie Ann Ross</a></strong></p> <p> <br /> <!--articlecontent--> </p> <p><strong>About the Author</strong></p> <p> </p> <p>With 20 years in marketing, 10 in online marketing, Principals of <a rel="nofollow" href="http://www.rostinventures.com">Rostin Ventures</a> are on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, Rostin Ventures is a consulting firm specializing in enhancing clients’ online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula. http://www.rostinventures.com</p> <p class="tracker">(ArticlesBase SC #1920345)</p> <p> </p> <p>Article Source: <a href="http://www.articlesbase.com/">http://www.articlesbase.com/</a> – <a href="http://www.articlesbase.com/business-articles/online-marketing-is-important-in-2010-1920345.html" title="Online Marketing Is Important In 2010">Online Marketing Is Important In 2010</a></p> <p> <br />

Online marketing is becoming more important to small businesses these days, especially in a down economy. Online marketing is replacing traditional marketing, like newspaper and broadcast advertising, brochures and direct mail, and even trade shows. As companies cut back on their traditional marketing costs, they’re looking for affordable online marketing services to fill in the gap.

This is especially important for small businesses (fewer than 100 employees), since we make up 98.3 percent of companies in America. Small businesses need affordable online marketing services to reach people online. According to projections from Forrester Research, U.S. online retail sales are expected to rise 11 percent to $156 billion this year.

If you’re not familiar with what online marketing is these days, it’s gone beyond the days of banner advertisements that ran along the top of websites. Now it’s blogging, social networking, and even pay-per-click. Each has its own place in your online marketing toolbox, depending on what the focus of your company is.

As you learn more about online marketing, you’ll start hearing terms like “relationship marketing” versus “interruption marketing,” and people will talk about Generation Y (also called “Millennials”), which are going to become more and more important to your online marketing efforts.

Generation Y are those people who were born between 1977 and 1994

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