How To Reduce Your Costs To Google Adwords & Also Improve Conversions

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Google Adwords uses a combination of a “quality score” and a “bidding value” to determine how websites are ranked for results obtained in “Google search” once specific keywords are entered into the search engine.

Example:Suppose you bid $1 for the keyword ‘Hotels in New York’ and you have a quality score of 3 to be on the number one position. Your score = $1 * 3 = 3.

Now, suppose another competitor who has a successful Adwords campaign has a quality score of 10. He only has to pay $0.3 per click to beat you and be at number one. His score = $0.3 * 10 = 3.

So, for the same keyword ‘Hotels in New York’ he pays only $0.3 per click where as you have to pay $1 per click.

Essentially, the strategy to get a very good quality score is important to minimize your costs and maximize the effectiveness of what you pay for. Bottom line: The higher your score, the lower your costs.

The next part is to concentrate on building an advertising campaign that assures you that a majority of people reaching your website, return to the website to learn more and eventually convert their visit to a sale on your site. You can do this by building a new “landing page” (the page that all customers first see) through which you can collect the contact information of these potential customers. The idea being, if you didn’t capture their interest in the first visit, building this page allows for sales in the future.

Direct marketing on the internet has a conversions ratio of less than 2% on first contact. This is why it is critical to implement this step of collecting the contact information, and then bringing them back to your website to improve conversion.

You should focus on building a strategy that will ensure that you receive a large volume of contact details of the people visiting the website. We will consult and assist you in building an ad campaign that retains their interest through educating them on what you have to offer, captures their attention and only then pushes for a sale.

To know more on how to reduce your Adwords costs, and also improve conversions please visit  http://www.first10marketing.com/AdwordsSecrets/

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