Mar

Google Still Has No Love for Professional SEO (search Engine Optimization) Developers

SEARCH ENGINE OPTIMIZATION IS IMPERATIVE FOR A WEB BUSINESS TO SUCCEED

If an online business these days really wants to increase their overall profit margin, then they usually HAVE to have at least a top twenty page ranking in Google to get a few hundred new customers coming to their site every week. The best way to get to that goal is to optimize their web pages for the search engines to see that they have the best relevant content devoted to their specific market or industry.

This article will not discuss “black hat” SEO techniques or any search engine optimization dirty tricks. I will only be discussing truly professional methods that legitimate SEO companies use every day to get their clients that huge push to the top ten or twenty rankings in Google specifically.

GOOGLE SHOULD BE REALISTIC WHEN IT COMES TO THE WAY THE WEB WORKS TODAY

It is a fact today that the way the internet runs when it comes to ranking web pages does not sit well with Google. They don’t appreciate the fact that because a site has forty great links to other larger sites, it will have a much better internet rank than one that only has four or five good links in its site. Google also does not like the modifications to sites that increase web page keyword optimization such as changing your title page to reflect a much better keyword target than the one you had previously on your main site page.

Because of the fact that the web was in this state before Google arrived on the scene, Google should just acknowledge that they will never be able to change entirely the way search engines will have to work in the future so they can embrace the present as far as dealing with the real pros who have taken SEO techniques to the level that they are at today.

HOW DO PEOPLE WEB SURF TODAY?

With so many different web sites available to a person searching for “horror movie posters”, for example, that web surfer looking for high quality posters in his price range will go to probably the fourth page on Google’s “horror movie poster” keyword search index. There is absolutely no way that Google can supply every relevant result for that specific keyword phrase.

The problem is that a poster company called “The Movie Poster Hut” in Kansas City might have the best deal on giving this web surfer exactly what he wants at a great low price, but because of the incompetence or lack of knowledge by the web designer of the “Movie Poster Hut” to put in relevant keywords in the main title page of that poster site, it ranks 1200th in Google’s “horror movie poster” pages, and this web surfer will never see it.

But if a professional SEO company got involved in optimizing all of the movie poster company’s web pages, that web surfer would be a very happy man who just got a better deal on his movie poster than he ever thought possible. Why on Earth would Google have a problem with that?

WHAT EXACTLY IS GOOGLE’S PROBLEM WHEN IT COMES TO SEO TECHNIQUES?

What Google would love to see is a world wide web that is only indexed by their search engine which will no longer see higher page rankings due to link exchanges and keyword optimization techniques. In Google’s strict submission guidelines, they actually embrace some non-SEO tasks as being ethical, but never include normal SEO techniques like SEO-copywriting as being anything you should include in your web pages upon submitting your pages to Google.

This attitude of hostility against SEO companies and techniques that Google currently has needs to change. The sole job that Google is to generate to their web visitors the most relevant online businesses and blog sites that come up on their pages when a specific keyword is typed into their search bar. The legitimate SEO companies are doing their best to get their qualified business clients in the top twenty rankings using ethical SEO techniques.

Google should be intertwined with SEO professionals and SEO companies instead of being at odds with them. That is the only way that the internet will be able to grow and flourish in the coming years.

Author: Rob Mead
Article Source: EzineArticles.com
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