Barnes & Noble promotes ‘Matterhorn’ release with e-mail-focused effort
Barnes & Noble is running a Web-focused campaign to promote the March 23 release of “Matterhorn,” a book published by Grove/Atlantic and El León Literary Arts. The retailer is employing e-mail, paid search, banner ads on BarnesandNoble.com, in-store signage and social media to promote the book, written by Marine Corps veteran Karl Marlantes.
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