Taking the Fear Out of Ezine Marketing

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Electronic magazines (Ezines) and online newsletters are quickly supplanting their in-print ancestors, especially as more and more people first turn to the Internet when trying to gather information on a specific subject.

Ezines are also an integral part of website marketing since they work so successfully in building traffic, identifying qualified prospects, spreading “news,” and encouraging both repeat and up-sell purchases.  Additionally, since they contain what is perceived as important and valuable information on a subject, Ezines and online newsletters are great for establishing yourself as an expert in your field.

Many website owners think that Ezines are solely for marketing and sales-oriented websites but nothing could be further from the truth.  Although they are invaluable to those types of websites, no matter what the focus of your content there is always an audience waiting to learn more about the subject.  Importantly an online newsletter can help turn your website into a profitable enterprise since there are lots of ways to make money from it, even if you don’t directly sell products.

For example, you can carry Google provided advertising or solicit ads from companies that market to the type of readers you’ve attracted.  Additionally, since Ezines are perceived as “news,” rather than advertising, they also allow a website owner to appear impartial even when he or she is not; this opens up a myriad of promotional and endorsement possibilities that can help optimize profits.

All this said it’s clear that just about every website could benefit from having an Ezine.  The biggest obstacle most people face in adding this service for readers is their own misconceptions that developing, writing, publishing and managing an Ezine are beyond their capabilities.  They simply don’t know where to start.

Luckily, Mike Filsaime has taken his incredible expertise and pulled it together into an ebook, “Ezine Marketing 4 Newbies.”  Like his other “…4 Newbies” guides, this one is chock full of information, techniques and step-by-step guides to get novices up and running a successful Ezine in no time.

The book covers all the fundamentals, from determining your Ezine niche, to finding appropriate third-party content, writing your own articles, actually publishing your Ezine and – importantly – how to add the interactive elements that build reader loyalty and website visits.  You’ll also find a wealth of information and highly successful tools to use in marketing your Ezine or newsletter and building your email list by leaps and bounds.

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