Surveys Show Lack of Knowledge on Deep Linking Adversely Affecting Sem and Web Directories

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For the Internet and World Wide Web to survive in today’s so called Web 2.0 climate it needs to preserve the integrity of what made the web work in the first place and that is take care of links and their various usages.

Deep Linking as far as the World Wide Web is concerned is described as making a point or hyperlink that points to a specific page or image on another website and accessing that URL directly as opposed to going into the website via the homepage or main page.

Now in its basic form the World Wide Web is, as the name suggests a connection of inter-related computers and websites connected to each other by links and the whole thing comes together and manifests itself resembling that of a spiders web hence the name…web. With me so far?

Surveys have shown recently that an apparent lack of knowledge with regard to proper linking and deep linking especially could have an adverse effect on the way that web sites and ultimately Search Engines report and classify data.

The problem lies with the fact that Web Masters and Web Directories brought up in the ways of what is now called Web 1.0 that is to say, the old fashioned way are now becoming fewer and fewer with more and more newer webmasters using automatic technology to create and monitor links pages.

The knock on effect on this is that if only one page of a site is linked externally and the internal linking structure of the site is not correct or doesn’t function properly then there is no way that the Search Engines can classify or rank a site properly and hence the downgrading of facilities and pages.

Correct usage and knowledge of linking “netiquette” and best practice will go a long way to solving the problem but today’s webmaster is no longer prepared to wait the time to “learn their craft” rather relying on automated systems to do this work for them and hence the overall levels of bad practice and ignorance are rising.

Now in recent years the tendency has arisen for website owners to control the points at which websites are accessed by the search engine’s spiders and bots and therein lies the problem.

It was at this point that everyone lost the plot big time and in their haste to control what was spidered and when, a lot of webmasters virtually killed their points of access and entry as far as good old Googlebot, Yahoo slurp and Msnbot were concerned and as such it has come to pass that they now have a much greatly reduced number of their web pages indexed and the various knock on effects that these bring.

The answer boys and girls? Open up your websites more, let spiders index pages deep in your site and if the truth be know, if you are a believer in the whole concept of “Latent Semantic Indexing (LSI)” or “Siloing” then actually your own deep internal links correctly managed can not only do you the power of good as far as Directories are concerned but can help you in your own internal SEM as well.

Easy really?

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