SEO Tips for Designing a Top Ranking E-commerce Website by Rosemary Donald
Websites that achieve top rankings on the first page of search engine results on Google, Yahoo & MSN ultimately have common attributes that set them apart from their competitors. Top ranking websites typically have:-
• A great website design and content
• Website visitors flock to their websites and more importantly enjoy the experience.
• Learned how to successfully market and promote their website online with little or no paid advertising.
• Learned how to easily build their customer bases and attract repeat sales
• Worked out how to effectively optimize their website for the search engines
• Learned the ‘insider secrets’ of how to rank well on the search engines and stay there.
This article will examine the key website design features that help create a Top Ranking Website. From an SEO perspective at a very minimum ensure you include full content management, a marketing module and comprehensive website statistics in your initial website design.Key design specifications of Rank 1 Websites
1. Complete content management control – including the ability to add, edit and delete pages, boxes, tables, hyperlinks and the footer in ‘real time’ without the need for a programmer. Plus the ability to add hyperlinks to pages, images and documents.
2. Customer databases – to collect member and customer contact information for ordering and direct marketing purposes.
3. Marketing module – to send out emails, monthly newsletters, product updates, order notifications, dispatch notifications and new member letters to customers & members in your customer databases.
4. Comprehensive website statistics – to monitor the daily, weekly and monthly progress of your website’s SEO campaign, online marketing campaigns, linking campaigns and site popularity. An excellent website statistic collection software tool is ‘Awstats’.
5. Visually appealing home page design that incorporates your company branding.
6. The inclusion of a footer at the bottom of the home page and subsequent web pages for search engine optimization.
7. Fast website download speed for web pages, images and documents to reduce the incidence of ‘bounce out’ traffic.
8. Easy to use site navigation with a flat site hierarchy .ie. each page is accessible from only 1 to 3 clicks away from the home page.
9. A home page design with a mix of text and images ideally in a 60/40 ratio .ie. 60% text and 40% images/graphics for maximizing keyword text content for SEO.
10. Easy to view font style, font colour and background colour in the website design and content.
11. Easy to navigate shopping cart software
12. A currency converter for international trade
13. Automatic payment gateways for credit card processing and Paypal in ‘real time’ with flexible payment options for customers.
14. SSL Certificates installed and logos prominently displayed for secure online ordering.
15. A professional website design versus a DIY website design – professionally designed websites attract higher website traffic levels, higher online sales, higher site popularity and better search engine rankings than DIY website designs. Allow $10,000 AU for a professionally designed E-commerce website with branding specialist fees included.
16. A website design that accommodates the global reach of the Internet – ie. English translations of site content, a currency converter, economical freight delivery methods for international customers, automatic calculations of freight costs, compatible payment methods for overseas customers.
17. Member logins – to facilitate easier ordering from customers especially repeat sales, direct marketing purposes and wholesale logins (if required) to keep your wholesale prices confidential from the general public and competitors.
18. Avoid the use of ‘Pop-ups’ – for adding products to the shopping cart, online forms and product images as some Internet protection software on a User’s PC can block pop-ups and interfere with the browsing experience, the ability to complete online forms and place online orders. Program pages & images to ‘refresh’ rather than pop-up in your website design.
19. Interesting & fresh website content for your website visitors – including clear detailed product photographs & product descriptions, interesting page content relevant to your products/services and industry, free articles of interest and PDF downloads, DIY projects if applicable, promotion of specials, affiliate advertising, complimentary reciprocal links and resource pages.Tip – Select a horizontal page orientation for your website design that fills up the entire internet explorer browser window or alternatively ensure that you minimize the gaps running down either side of a vertical page orientation site design. The reasoning behind this is that eyes of users are automatically drawn to negative spaces before they focus on filled spaces. You can also add boxes to balance out and fill any negative spaces on the outer left and right hand side of home page designs. These boxes can be filled with information about specials, promotions, affiliate advertising, sales and so on.
Remember that first impressions, in particular a great home page design will determine whether website visitors stay to explore your website further or ‘bounce out’ in the first 60 seconds, that’s all the opportunity you have.
For more detailed information on the key design features of top ranking websites see my SEO ebook the ‘Insider Secrets of Rank 1 Websites’ by Rosemary Donald for just $29.95 AU.
© Rosemary Donald, Rank1 Website Marketing 12th September 2007
need a website? want to be #1 on Google? visit our florida web design company homepage
214 Comments to “SEO Tips for Designing a Top Ranking E-commerce Website by Rosemary Donald”
Post comment
SEO Tips for Designing a Top Ranking E-commerce Website by Rosemary Donald
Websites that achieve top rankings on the first page of search engine results on Google, Yahoo & MSN ultimately have common attributes that set them apart from their competitors. Top ranking websites typically have:-
• A great website design and content
• Website visitors flock to their websites and more importantly enjoy the experience.
• Learned how to successfully market and promote their website online with little or no paid advertising.
• Learned how to easily build their customer bases and attract repeat sales
• Worked out how to effectively optimize their website for the search engines
• Learned the ‘insider secrets’ of how to rank well on the search engines and stay there.
This article will examine the key website design features that help create a Top Ranking Website. From an SEO perspective at a very minimum ensure you include full content management, a marketing module and comprehensive website statistics in your initial website design.Key design specifications of Rank 1 Websites
1. Complete content management control – including the ability to add, edit and delete pages, boxes, tables, hyperlinks and the footer in ‘real time’ without the need for a programmer. Plus the ability to add hyperlinks to pages, images and documents.
2. Customer databases – to collect member and customer contact information for ordering and direct marketing purposes.
3. Marketing module – to send out emails, monthly newsletters, product updates, order notifications, dispatch notifications and new member letters to customers & members in your customer databases.
4. Comprehensive website statistics – to monitor the daily, weekly and monthly progress of your website’s SEO campaign, online marketing campaigns, linking campaigns and site popularity. An excellent website statistic collection software tool is ‘Awstats’.
5. Visually appealing home page design that incorporates your company branding.
6. The inclusion of a footer at the bottom of the home page and subsequent web pages for search engine optimization.
7. Fast website download speed for web pages, images and documents to reduce the incidence of ‘bounce out’ traffic.
8. Easy to use site navigation with a flat site hierarchy .ie. each page is accessible from only 1 to 3 clicks away from the home page.
9. A home page design with a mix of text and images ideally in a 60/40 ratio .ie. 60% text and 40% images/graphics for maximizing keyword text content for SEO.
10. Easy to view font style, font colour and background colour in the website design and content.
11. Easy to navigate shopping cart software
12. A currency converter for international trade
13. Automatic payment gateways for credit card processing and Paypal in ‘real time’ with flexible payment options for customers.
14. SSL Certificates installed and logos prominently displayed for secure online ordering.
15. A professional website design versus a DIY website design – professionally designed websites attract higher website traffic levels, higher online sales, higher site popularity and better search engine rankings than DIY website designs. Allow $10,000 AU for a professionally designed E-commerce website with branding specialist fees included.
16. A website design that accommodates the global reach of the Internet – ie. English translations of site content, a currency converter, economical freight delivery methods for international customers, automatic calculations of freight costs, compatible payment methods for overseas customers.
17. Member logins – to facilitate easier ordering from customers especially repeat sales, direct marketing purposes and wholesale logins (if required) to keep your wholesale prices confidential from the general public and competitors.
18. Avoid the use of ‘Pop-ups’ – for adding products to the shopping cart, online forms and product images as some Internet protection software on a User’s PC can block pop-ups and interfere with the browsing experience, the ability to complete online forms and place online orders. Program pages & images to ‘refresh’ rather than pop-up in your website design.
19. Interesting & fresh website content for your website visitors – including clear detailed product photographs & product descriptions, interesting page content relevant to your products/services and industry, free articles of interest and PDF downloads, DIY projects if applicable, promotion of specials, affiliate advertising, complimentary reciprocal links and resource pages.Tip – Select a horizontal page orientation for your website design that fills up the entire internet explorer browser window or alternatively ensure that you minimize the gaps running down either side of a vertical page orientation site design. The reasoning behind this is that eyes of users are automatically drawn to negative spaces before they focus on filled spaces. You can also add boxes to balance out and fill any negative spaces on the outer left and right hand side of home page designs. These boxes can be filled with information about specials, promotions, affiliate advertising, sales and so on.
Remember that first impressions, in particular a great home page design will determine whether website visitors stay to explore your website further or ‘bounce out’ in the first 60 seconds, that’s all the opportunity you have.
For more detailed information on the key design features of top ranking websites see my SEO ebook the ‘Insider Secrets of Rank 1 Websites’ by Rosemary Donald for just $29.95 AU.
© Rosemary Donald, Rank1 Website Marketing 12th September 2007
need a website? want to be #1 on Google? visit our florida web design company homepage
Post comment
SEO Tips for Designing a Top Ranking E-commerce Website by Rosemary Donald
Websites that achieve top rankings on the first page of search engine results on Google, Yahoo & MSN ultimately have common attributes that set them apart from their competitors. Top ranking websites typically have:-
• A great website design and content
• Website visitors flock to their websites and more importantly enjoy the experience.
• Learned how to successfully market and promote their website online with little or no paid advertising.
• Learned how to easily build their customer bases and attract repeat sales
• Worked out how to effectively optimize their website for the search engines
• Learned the ‘insider secrets’ of how to rank well on the search engines and stay there.
This article will examine the key website design features that help create a Top Ranking Website. From an SEO perspective at a very minimum ensure you include full content management, a marketing module and comprehensive website statistics in your initial website design.Key design specifications of Rank 1 Websites
1. Complete content management control – including the ability to add, edit and delete pages, boxes, tables, hyperlinks and the footer in ‘real time’ without the need for a programmer. Plus the ability to add hyperlinks to pages, images and documents.
2. Customer databases – to collect member and customer contact information for ordering and direct marketing purposes.
3. Marketing module – to send out emails, monthly newsletters, product updates, order notifications, dispatch notifications and new member letters to customers & members in your customer databases.
4. Comprehensive website statistics – to monitor the daily, weekly and monthly progress of your website’s SEO campaign, online marketing campaigns, linking campaigns and site popularity. An excellent website statistic collection software tool is ‘Awstats’.
5. Visually appealing home page design that incorporates your company branding.
6. The inclusion of a footer at the bottom of the home page and subsequent web pages for search engine optimization.
7. Fast website download speed for web pages, images and documents to reduce the incidence of ‘bounce out’ traffic.
8. Easy to use site navigation with a flat site hierarchy .ie. each page is accessible from only 1 to 3 clicks away from the home page.
9. A home page design with a mix of text and images ideally in a 60/40 ratio .ie. 60% text and 40% images/graphics for maximizing keyword text content for SEO.
10. Easy to view font style, font colour and background colour in the website design and content.
11. Easy to navigate shopping cart software
12. A currency converter for international trade
13. Automatic payment gateways for credit card processing and Paypal in ‘real time’ with flexible payment options for customers.
14. SSL Certificates installed and logos prominently displayed for secure online ordering.
15. A professional website design versus a DIY website design – professionally designed websites attract higher website traffic levels, higher online sales, higher site popularity and better search engine rankings than DIY website designs. Allow $10,000 AU for a professionally designed E-commerce website with branding specialist fees included.
16. A website design that accommodates the global reach of the Internet – ie. English translations of site content, a currency converter, economical freight delivery methods for international customers, automatic calculations of freight costs, compatible payment methods for overseas customers.
17. Member logins – to facilitate easier ordering from customers especially repeat sales, direct marketing purposes and wholesale logins (if required) to keep your wholesale prices confidential from the general public and competitors.
18. Avoid the use of ‘Pop-ups’ – for adding products to the shopping cart, online forms and product images as some Internet protection software on a User’s PC can block pop-ups and interfere with the browsing experience, the ability to complete online forms and place online orders. Program pages & images to ‘refresh’ rather than pop-up in your website design.
19. Interesting & fresh website content for your website visitors – including clear detailed product photographs & product descriptions, interesting page content relevant to your products/services and industry, free articles of interest and PDF downloads, DIY projects if applicable, promotion of specials, affiliate advertising, complimentary reciprocal links and resource pages.Tip – Select a horizontal page orientation for your website design that fills up the entire internet explorer browser window or alternatively ensure that you minimize the gaps running down either side of a vertical page orientation site design. The reasoning behind this is that eyes of users are automatically drawn to negative spaces before they focus on filled spaces. You can also add boxes to balance out and fill any negative spaces on the outer left and right hand side of home page designs. These boxes can be filled with information about specials, promotions, affiliate advertising, sales and so on.
Remember that first impressions, in particular a great home page design will determine whether website visitors stay to explore your website further or ‘bounce out’ in the first 60 seconds, that’s all the opportunity you have.
For more detailed information on the key design features of top ranking websites see my SEO ebook the ‘Insider Secrets of Rank 1 Websites’ by Rosemary Donald for just $29.95 AU.
© Rosemary Donald, Rank1 Website Marketing 12th September 2007
need a website? want to be #1 on Google? visit our florida web design company homepage
1 Comment to “SEO Tips for Designing a Top Ranking E-commerce Website by Rosemary Donald”
Post comment
Follow us on Twitter!Archives
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- January 2009
Categories
- 861
- 8615
- Custom Web Design
- Email Marketing
- Google Optimization
- Google's Nexus One
- Graphic Design
- Jacksonville Furniture Stores
- Misc
- SEO
- Social Media Marketing
- Technology
- Twitter Marketing
- Uncategorized
- Web Design
- Web Development
- Web Marketing
- Website Design Companies
- Website Design Resources
- Website Marketing Companies
- Website Marketing Resources
Recent Posts
- Advantage of Best Website Designing!
- Camel Crochet Ultimate Bundle
- How To Litter Box Train Your Dog.
- Globalsitesubmissions.
- How To Role Play In Bed & Ignite Your Sex Life
Views
- Concept Of Search Engine Optimaization for website marketing - 21,971 views
- Avnet Electronics Marketing First Distributor Certified by Renesas Technology America to Program Board ID Products (Business Wire via Yahoo! Finance) - 16,437 views
- A Bad Apple Logic Board Can be Very Inexpensive to Repair - 9,749 views
- Pop-ups Versus Banner Ads: Which Is Better For Increased Website Traffic? - 7,441 views
- Strategic Internet Marketing Online Advertising Is Apparently the Solution for Small Businesses - 7,225 views
- SEO Tips for Designing a Top Ranking E-commerce Website by Rosemary Donald - 6,480 views
- Contextured Uncovers how Leading Automotive Firms are Turning to Online Marketing to Beat the Recession - 6,353 views
- Adobe Photoshop CS2 V 9.0 buy cheap - 5,946 views
- Cheap Apple Logic Board Repair - 5,442 views
- Guide to SEO Keyword Research - 4,770 views
Resources
Recent Comments
- Matthew C. Kriner on Guide to SEO Keyword Research
- Burton Haynes on iTunes Store
- Andrew A. Sailer on iTunes Store
- Gregory Despain on Why Online Advertising Agency Opts for Video Advertising
- Andrew A. Sailer on Why Online Advertising Agency Opts for Video Advertising
What you do is great – but more frequent updates, please?
Great post, thanks! Maybe you could do a follow up article about this?
Przypadkiem wpadlem na twoj blog, ciekawe artykuly widze, musze tu wpadac czesciej
Interesting posts here.. danke for sharing so much in your blog.. Greets, Calista Pora
Great blog. Just enough information. BTW some of you may find this intresting that blogflaw posted about Google Search on mobile phones. http://blogflaw.com/2010/06/04/google-search-for-mobile-phone-users-now-includes-mobile-app-results/
With most hosting you can purchase extra dedicated IPs, although I wouldn’t be sure on shared hosting with multiple domain accounts. If you go for a reseller account your provider will sell you extra IPs for a monthly fee normally, although just wanting them for SEO is not really a valid reason and you may be rejected by them, especially as ipv4 is creeping towards running out now.
I cant believe you got ride of my post but the guy infront of me was able to post! He is talking rubbish. Anyways, You may find this blog intresting. It is about Google Search on mobile phones. http://blogflaw.com/2010/06/04/google-search-for-mobile-phone-users-now-includes-mobile-app-results/
great site and your writing style is amazing. just found your site on yahoo. I¡¯ll come back later for sure
very nice post dude! great website… will be back soon!
You are a very smart person!
Very informative article.Really looking forward to read more. Fantastic.
, thank you for this latest information. Therefore, I would like to ask for your permission to add some of this information in my blog. Of course, I will provide a link to your website, as a source of my mentioned information.
I would like to express my appreciation for your kind-heartedness supporting those who actually need help with this concern. Your very own commitment to passing the solution all over had been amazingly useful and have always helped people much like me to arrive at their dreams. Your new invaluable guide indicates a whole lot a person like me and somewhat more to my office colleagues. Warm regards; from each one of us.
Hi I live in Argetina. Great blog.Hi I am from Spain. Keep on the good work.