Browsing all articles from January, 2010
Jan
31

Google Search Interface: a New Look

A little more than a month ago, Google pioneered something known as “Universal Search.”

Then, they announced the advent of their “Universal Search” interface, an expanded version of their original results page. This page presents users with blended search results, returning videos, images, maps, photos, blogs, news, local, and even audio results in addition to text links.

However, many users (you included) may have noticed that Google’s expanded Universal Search interface subtly altered the appearance of the Google homepage.

Remember when these links (Images | Video | News | Maps | More) were located directly above the search bar? Have you noticed that they’ve moved to the upper left corner? Google even expanded its search capabilities under the “More” link, which now allows you to vertically search within categories including blogs, books, products, YouTube videos, and any number of other sectors.

Google has deemed this the “Google Navigation Bar,” and it allows users to navigate across Google’s various online domains, with links to Google Calendar, Gmail, and more.

The navigation menu even changes depending on where a user is within the digital Google universe. For example, if you’re on a search page, Google knows to present more search related links, while if you’re in Gmail you’ll see a different set of links for Google Calendar, Photos, and other personalized subdomains.

Known as “contextual navigation,” this system also incorporates various relevant search results onto the same search engine results page.

For example, when performing a search for the terms “Denver” or “Colorado,” the results page lists videos, news, local maps, and photo links under the Google logo’s search bar in addition to the text links which appear first. Users can click on any of these links to peruse the results of these vertical searches. Some have even gone as far as to deem this new interface “Google 2.0.”Click here to see what challenges Google’s new Universal (or blended) search interface presents to Internet marketers and search engine optimization.

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Jan
31

Get #1 in Google Search Engine?

Impossible, right? Not really worth the time, right? Wrong on both accounts.

Many times while entering phrases into Google, I find a lot of somewhat related sites, but hardly ever anything exact. So why bother on getting these supposedly un-searched terms? …..

Because there is a perception that having your site in the #1 spot in Google means that your site is an authority on that particular subject. As any experienced user knows, this is most often not the case, but perception is reality.

Granted, some of the phrases that you can get ranked on may not be very popular, but you never know what a user is going to enter into the search box, or do we ever know at what point of information gathering they are at.

One of the most common traits of searching is that when a user firsts begins a search, they use a broad term, but as they get further along into their search, the phrases become more precise as they themselves filter out the un-related sites.

This is the same concept of which a successful PPC campaign can be run. While it may be great to get tons of traffic for the keyword “shoes”, if a user is really looking for “Nike running shoes”, the site has wasted money on that search.

Another curious stat that web analytics reveal is that a consumer that comes to a site through PPC is not a life-time customer. They are usually interested in the quick fix, or easy solution. Compared to a user who arrives through organic search engine optimization, they are more likely to be lifetime consumers since they tend to trust a company that has “earned” it’s way to the top of the rankings.

By the time a user has a four to five keyword phrase entered in for their search query, chances are that they have already eliminated the “noise” and are focused on the “signal” i.e. the product or service that your site is offering.

One final item to remember is that if you have an exact phrase that is not common to a search engine query, once it gets indexed, it will most like appear in the number one position since the search engines always try to find an exact match when other factors aren’t available

need a website? want to be #1 on Google? visit our florida web design company homepage

Jan
31

Get #1 in Google Search Engine?

Impossible, right? Not really worth the time, right? Wrong on both accounts.

Many times while entering phrases into Google, I find a lot of somewhat related sites, but hardly ever anything exact. So why bother on getting these supposedly un-searched terms? …..

Because there is a perception that having your site in the #1 spot in Google means that your site is an authority on that particular subject. As any experienced user knows, this is most often not the case, but perception is reality.

Granted, some of the phrases that you can get ranked on may not be very popular, but you never know what a user is going to enter into the search box, or do we ever know at what point of information gathering they are at.

One of the most common traits of searching is that when a user firsts begins a search, they use a broad term, but as they get further along into their search, the phrases become more precise as they themselves filter out the un-related sites.

This is the same concept of which a successful PPC campaign can be run. While it may be great to get tons of traffic for the keyword “shoes”, if a user is really looking for “Nike running shoes”, the site has wasted money on that search.

Another curious stat that web analytics reveal is that a consumer that comes to a site through PPC is not a life-time customer. They are usually interested in the quick fix, or easy solution. Compared to a user who arrives through organic search engine optimization, they are more likely to be lifetime consumers since they tend to trust a company that has “earned” it’s way to the top of the rankings.

By the time a user has a four to five keyword phrase entered in for their search query, chances are that they have already eliminated the “noise” and are focused on the “signal” i.e. the product or service that your site is offering.

One final item to remember is that if you have an exact phrase that is not common to a search engine query, once it gets indexed, it will most like appear in the number one position since the search engines always try to find an exact match when other factors aren’t available

need a website? want to be #1 on Google? visit our florida web design company homepage

Jan
31

Get #1 in Google Search Engine?

Impossible, right? Not really worth the time, right? Wrong on both accounts.

Many times while entering phrases into Google, I find a lot of somewhat related sites, but hardly ever anything exact. So why bother on getting these supposedly un-searched terms? …..

Because there is a perception that having your site in the #1 spot in Google means that your site is an authority on that particular subject. As any experienced user knows, this is most often not the case, but perception is reality.

Granted, some of the phrases that you can get ranked on may not be very popular, but you never know what a user is going to enter into the search box, or do we ever know at what point of information gathering they are at.

One of the most common traits of searching is that when a user firsts begins a search, they use a broad term, but as they get further along into their search, the phrases become more precise as they themselves filter out the un-related sites.

This is the same concept of which a successful PPC campaign can be run. While it may be great to get tons of traffic for the keyword “shoes”, if a user is really looking for “Nike running shoes”, the site has wasted money on that search.

Another curious stat that web analytics reveal is that a consumer that comes to a site through PPC is not a life-time customer. They are usually interested in the quick fix, or easy solution. Compared to a user who arrives through organic search engine optimization, they are more likely to be lifetime consumers since they tend to trust a company that has “earned” it’s way to the top of the rankings.

By the time a user has a four to five keyword phrase entered in for their search query, chances are that they have already eliminated the “noise” and are focused on the “signal” i.e. the product or service that your site is offering.

One final item to remember is that if you have an exact phrase that is not common to a search engine query, once it gets indexed, it will most like appear in the number one position since the search engines always try to find an exact match when other factors aren’t available

need a website? want to be #1 on Google? visit our florida web design company homepage

Jan
31

Get #1 in Google Search Engine?

Impossible, right? Not really worth the time, right? Wrong on both accounts.

Many times while entering phrases into Google, I find a lot of somewhat related sites, but hardly ever anything exact. So why bother on getting these supposedly un-searched terms? …..

Because there is a perception that having your site in the #1 spot in Google means that your site is an authority on that particular subject. As any experienced user knows, this is most often not the case, but perception is reality.

Granted, some of the phrases that you can get ranked on may not be very popular, but you never know what a user is going to enter into the search box, or do we ever know at what point of information gathering they are at.

One of the most common traits of searching is that when a user firsts begins a search, they use a broad term, but as they get further along into their search, the phrases become more precise as they themselves filter out the un-related sites.

This is the same concept of which a successful PPC campaign can be run. While it may be great to get tons of traffic for the keyword “shoes”, if a user is really looking for “Nike running shoes”, the site has wasted money on that search.

Another curious stat that web analytics reveal is that a consumer that comes to a site through PPC is not a life-time customer. They are usually interested in the quick fix, or easy solution. Compared to a user who arrives through organic search engine optimization, they are more likely to be lifetime consumers since they tend to trust a company that has “earned” it’s way to the top of the rankings.

By the time a user has a four to five keyword phrase entered in for their search query, chances are that they have already eliminated the “noise” and are focused on the “signal” i.e. the product or service that your site is offering.

One final item to remember is that if you have an exact phrase that is not common to a search engine query, once it gets indexed, it will most like appear in the number one position since the search engines always try to find an exact match when other factors aren’t available

need a website? want to be #1 on Google? visit our florida web design company homepage

Jan
31

The Ultimate Guide to Online Marketing Systems

need a website? want to be #1 on Google? visit our florida web design company homepage

Jan
31

The Ultimate Guide to Online Marketing Systems

need a website? want to be #1 on Google? visit our florida web design company homepage

Jan
31

What Type Of Apples Should I Use In An Apple Pie?

Author admin    Category Misc     Tags , , ,

I am making Paula Deen’s Apple Pie and it calls for 7 medium apples. What type of apples should i use? I have heard that it is good to use a mixture of different types? Is this true?
need a website? want to be #1 on Google? visit our florida web design company homepage

Jan
31

How To Download Facebook On Xbox 360?

i have full xbox live account and everyone seems to have downloaded facebook and twitter on xbox live. i just can not seem to be able to find it. is it in the market place if so under what name and which one (game or video) ?
need a website? want to be #1 on Google? visit our florida web design company homepage

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