Internet Marketing Strategy – Insiders Secrets to Making Money Online

admin    Website Marketing Resources     Insider'S, Internet, Making, marketing, Money, Online, Secrets, Strategy

Internet Marketing Strategy was Corey Rudl’s genius. Insider Secrets for Marketing Your Business on the Internet was a labor of love developed by Corey. And it didn’t happen easily for him. Hours of learning and research went into gaining this knowledge and compiling this internet marketing strategy system for making money online.
In June 2005, tragedy struck when Derek Gehl lost his good friend, colleague, and mentor, Corey Rudl, to the sport Corey was most passionate about — car racing. Corey’s passing stunned the entire internet marketing community. But one thing became very clear, very quickly: everyone was adamant that Corey’s Internet Marketing Strategy must continue, no matter what.
And so, while Derek had always been content to work “behind the scenes,” he suddenly found himself thrust into a very public role. With the blessing of Corey’s family, and the support of all of Corey’s customers, Derek began running the company. Corey might be gone but his internet marketing strategy system is still very viable for making money online, and I would suggest you take a serious look at it.
Frankly when I finished studying Corey’s internet marketing strategy, -The Insider Secrets to Marketing Your Business on the Internet, – I was overwhelmed by the huge amount of information he managed to pack into this tutorial. The package included two hefty binders with over 1,300 pages, 4 guidebooks and 3 resource CDs. But I guess I shouldn’t have been surprised; after all, when the box containing these materials showed up at my door, it weighed in at over 10 pounds!
That’s 10 pounds of the most comprehensive internet marketing strategies, test results, case studies, tools, and ideas for making money online that I have ever read. In fact, the only negative here is the time I needed to study all the information packed into Insider Secrets.
If you’re unsure who Corey Rudl was, you should know that he was a recognized expert in online marketing strategy for the last 10 years. Not only did his Insider Secrets generate millions for him in online sales, his sites still attract thousands of visitors a day.
His package includes step-by-step advice for starting your own internet business. It covers how to build a website for under $100.00 and where to find those hot niche products that everyone talks about. It showed me many free and cheap online tools, resources and software that I found invaluable.
Of course, getting visitors to your website is always the first priority and Corey’s system showed me how to get new qualified visitors for free. He went into detail on how to get high rankings in the search engines, even Google. He also shared his secrets on writing sales copy that helped increase my sales substantially. Derek Gehl has kept this information up to date, changing the techniques as the internet grows and changes.
What’s really great about Corey’s Insider Secrets is that it can show anyone how to build a profitable internet business even if you’re completely technically challenged like me.
And if you already have an internet business making money online, as I do, this excellent information will take you to the next level. The advanced sections of his system show you how Corey increased his profits dramatically.
It will take time to go through this package and really get a total grasp of all his techniques and strategies. After all, it contains two binders of lessons plus the three CD’s and the four guidebooks. You may be a little confused at first but reread it again because it will all make sense.
This review is meant to be a useful, educational and an instructive resource for anyone interested in making money online with proven internet marketing strategies.
This package is not a quick fix as I said. It will take time and patience, but it was worthwhile for me.
I feel completely comfortable giving the Insider Secrets system a 9 out of a possible 10! It is 1,300+ pages of step-by-step lessons containing the exact internet marketing strategies Corey personally used to build a highly successful internet business. If you follow this plan like I did, you too will build a business on the internet, in a reasonable period of time.
Copyright © 2006 Mary Hanna All Rights Reserved.
This article may be distributed freely on your website and in your ezines, as long as this entire article, copyright notice, links and the resource box are unchanged.

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Apple Computer: An Innovative Technology

admin    Misc     Apple, Computer, Innovative, Technology

July 17th 2006, Apple already had in mind enhancements that would make his computer faster and more functional. They wanted to make it display in color. They worked to combine the terminal and memory functions of the Apple-1 by moving the display into main memory, allowing instant screen changes. None of these modifications were made specifically to make it a better product, or to make it more attractive for a customer to purchase.

Another chip, the Motorola 6800, interested Wozniak because it resembled his favorite minicomputers (such as the Data General Nova) more than the 8080. However, cost was still a problem for him until he and his friend Allen Baum discovered a chip that was almost identical to the 6800, while considerably cheaper.

Apple, a leader in personal computers was co-founded in 1976 by Steve Jobs.Apple ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple remains committed to creating the best personal computers in the world, and its hardware and software products are widely regarded as being the most innovative in the industry

MOS Technology sold their 6502 chip, as opposed to Motorola 6800. Wozniak decided to change his choice of processor to the 6502 and began writing a version of BASIC that would run on it. When his BASIC interpreter was finished, he turned his attention to designing the computer he could run it on. Except for some small timing differences, he was able to use the hardware design he had earlier done on paper for the 6800.

Apple products at the Apple Store Online. The following apple products are:

IMac’s, IPod’s, eMac, PowerBooks, IBook, Power Mac’s, software and accessories all available in apple brand.

The company’s most well-known products are the Apple Macintosh line of personal computers, the iPod portable music player, and the iTunes media player.
Apple branched out into consumer electronics. One example of this product diversification was the Apple QuickTake digital camera, one of the first digital cameras ever brought to the consumer market.

Apple also offers a range of professional software titles. Their range of server software includes the operating system Mac OS X Server; Apple Remote Desktop, a remote systems management application; WebObjects, Java Web application server; and Xsan, a Storage Area Network file system.

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Productive Online Marketing Depends Upon a Reasonable Budget

admin    Web Marketing     Budget, Depends, marketing, Online, Productive, Reasonable, Upon

I am sure your quest for internet viral marketing has come to an end as you read this article. Yes, gone are those days when we have to search endlessly for internet viral marketing information or other such information like Leads for MLM, Marketing internet business, internet marketing strategy implementation and practice or even auto internet marketing. For more details go to: www.inside-the-minds-of-winner.com Even without articles such as this, with the Internet all you have to do is log on and use any of the search engines to find the internet viral marketing information you need.Productive online marketing depends upon a reasonable budget. There actually is a good deal of truth to the old adage that you have to spend money to make money. By budgeting wisely, you will be able to get the greatest advantage from the money you do spend on marketing and promotion.The foundation upon which any Net-based business must be based is the best online marketing plan and program. Armed with the best online marketing plan and program you will be able to realize more profits from your business venture. To this end, there are four steps that you need to take in order to make more money with online marketing, four steps to create the best online marketing plan and program and more profit as the result.There is no one great online marketing ebook. The truth is that there are several. Some are better than others but different in their own way. Some online marketing eBooks will show you how to create a profitable website in under one day. Others will show you how to use cheap advertising to make money.Unlike many people out there, don’t forget that even if this article related to internet viral marketing doesn’t cover all the basics you wanted, you can always take a look at any of the search engines like for more internet viral marketing related information.Unfortunately, we find the suitable consultant from the web by doing search on the search engines, but if their consulting fee is very high, what should we do? Should we avail its services or not? We know today, outsourcing of an IT services in India is going at a high rate. For help visit: www.ultimate-internet-marketing-tricks.com Why not we find our consultant from some other countries like India. For this reason, yesterday I was searching an online marketing consultant in India who provides cheap online marketing services. I looked at many websites.Online marketing has influenced a number of industries that includes banking, finance, music and marketing itself. Online marketing is gradually increasing fields and as online is becoming more and more popular among the users, it will definitely make an impact on plethora of industries.An online business marketing plan can simply be defined by creating an e-presence — more commonly known as an electronic or online presence. Business can market their presence on the web in a number of ways including web sites, blogs, email, articles, and various forms of advertising and brand awareness. Why would a business worry about creating an e-presence?Many folks seeking online for articles related to internet viral marketing also sought for articles about online business opportunity, E-book making money, and even internet marketing tool.

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Pay Per Click Advertising is Highly Targeted and Results are Quantifiable

admin    Web Marketing     Advertising, Click, Highly, Quantifiable, Results, Targeted

 

Pay Per Click (PPC) advertising is the fastest growing segment of online advertising. According to Forbes Magazine, by the year 2008, companies will spend $8 Billion a year on PPC advertising.

No wonder, almost every keyword search, especially related to products and services that are for sale in market, yields host of sponsored links in the top, side and bottom column of all the major search engines. This clearly indicates the growth and popularity of PPC advertising among online marketers.

The growth paired with success is always threatened by increased competition. PPC advertising is no exception. The number of firms offering PPC management services has mushroomed in recent times.

According to a survey by Reprise Media, not only is the PPC advertising market widening for the past three years, the growing interest in PPC advertising has caused a rise in keyword costs of some markets by as much as 25 percent. This means the average cost per click (CPC) rate is also increasing rapidly.

Factors fueling growth of PPC Advertising

PPC advertising is helping many businesses to grow and thrive. Pay Per Click (PPC) advertising offers a new and cost effective way to attract potential customers to your business. Besides others, some exclusive factors propelling to the growth of PPC are:

Geo Targeting Customers: Pay Per Click allows you to publish your ads in selected geographical area. This helps you in regulating the flow of your investments in right directions and to reach only the right customers.

Organic advertising on internet does not have that edge of limiting publications geographically. Pay per click in that case becomes a cost effective choice for marketers who want to limit their web advertising to particular region(s) state(s) or even nation(s)

Instant Result: Organic listing of website at top slots of search engine can take months, whereas the PPC advertising can place you at top within minutes. This means you get nearly instant traffic.

Pre-Qualified Customers: The best part of this advertising campaign is that you don’t have to look out for your customers but your potential customers will find you. Prospects use certain keywords or phrases to search for your products and services on internet. You need to have those keywords in your PPC advertising campaign and bid to ensure that your ads get top spot in the sponsored listing of search engines.

Compelling Ad Copies: “Small and smart” is the mantra here. Creating PPC ad copies is a challenge for any copywriter because in the space of a very limited number of characters you need to appropriately position your product/service for your customer.

That tiny ad needs to be compelling enough to attract the customer and encourage him to click. So your professional PPC advertising company or in house PPC management team must highlight the key benefits of your product/service, place in the keywords, mention special offers if any and put in a call to action, all in the space of those few characters. Its tougher than it sounds!

Plus, strategically designed ad copies can filter unwanted clicks and ensure qualified visitors on your website.

Tracking The Success: Using various analytics tool, you can check how people are responding to your ads in both qualitative and quantitative way. The measurability factor attached with pay per click campaigns makes it a favorite advertising strategy for online marketers.

You can exactly calculate metrics like click through ratio, cost per click and cost per conversion, ensuring almost complete control on your advertising budget.

Flexibility: PPC campaigns can accommodate any budget. If your budget is low you can still launch an effective PPC advertising campaign by incorporating less popular but still relevant keywords. Less popular keywords are less expensive.

But in case your goal is to maximize visibility in top search engines you can have wider range of keywords from most popular and expensive keywords to least popular and less expensive keywords.

PPC advertising campaigns, if designed professionally can propel business growth. It definitely is a complicated task that requires constant professional attention and analysis.

Every click from visitors is costing you money, hence to get optimum results and better ROI, ensure your PPC campaign is being handled by professional PPC Advertising Company.

 

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Why You Need A Webhosting Company With Internet Marketing Expertise?

admin    Website Design Resources     company, Expertise, Internet, marketing, Need, Webhosting

This is not for an SEO article. I am expecting an apt answer plus the marketing techniques the webhosters need to have. Thanks very much.
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Earning Profits On The Internet – Five Lethal Mistakes You Have Got To Avoid To Achieve Success At Web Marketing

admin    Website Marketing Companies     Achieve, Avoid, Earning, Five, Internet, Lethal, marketing, Mistakes, Profits, Success

Making profits on the web could be one of the nicest and enjoyable activity you have ever attain. The advantage on earning on the internet are numerous ; can be done from the comfort of your house, you can set your own working hours, the amount of cash that you can make is only restricted by you, no bosses and it can be done from anywhere around the globe, simply to cite a couple. However, when you’re a beginner, it could be an extremely difficult decision ways to start, what programs to invest in, what to believe in, what to do and what not to do, mistakes that should be steered clear of, etc . Not to mention the incontrovertible fact that there are numerous earning profits on the internet tricks everywhere. Chances are that before you find your way around the net you’ll fall for a couple of those. Earning profits on the internet is not really hard if you know what you’re doing. I’m going to try to make your enterprise a bit simpler by giving you 5 basics mistakes that you need to avoid at all cost when you start your journey of making money on the internet : Never, and I mean never fall for programs that guarantee you to become wealthy over night. Unless you play the lotto the chances that you achieve such guarantee are extremely slim. However, plenty of money can be made over time ; however, it’s not going to happen in simply a few days. Do not squander you valuable time and cash in making money online programs like : Online Survey Fillings, Cash Trials Sign Ups, trick affiliate marketing programmes, recruiting Pyramids, etc . If you’re told you need to sign up folks or invest some money somewhere, run away, your sole investment should be in your education. Don’t start in the incorrect place. Making money on the web, as everything in the world has a learning curve. You should start for the fundamentals. Go for the simplest, simplest and most affordable ways to make money first. Don’t start on E-Commerce, currency exchange Trade, or E-Books creation. Never start your earning money on the Net journey by getting a high price programs or courses. There ere fantastic high priced hands-on programs available, but there are several that are scams or very complicated for newbs. You won’t know the difference. Never fall for in the free-information circle. These are the facts : if you’re serious on earning online, you are going to have to spend some cash on a high quality course or program to follow. If you go around making an attempt to find free info all over the net you’ll finish up overwhelmed, frustrated and possibly broke ; no to say all the time that you’d wasted. A lot of cash can be made on the internet ; it isn’t hard once you know how things work. I’ve been doing it for 5 years now and even on this recession I’ve managed to pull over $40,000 every month. Glaringly, you’ll need a Course, Program or System to follow. Today, trying to earn income online is even more confusing than it used to be. There are such a lot of programs on the market to pick from, many of them are garbage or tricks, and unless you have the cash and time to check them all out, you’re essentially going to go around in circles, and potentially lose a lot of cash.

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Microsoft Certification – is it for You?

admin    Misc     Certification, Microsoft

Do you feel more secure when a certified mechanic works on your car?

Do your taxes get done by a professional certified Accountant?

If you are sick or injured, do you visit a certified, qualified Doctor?

If you answered “Yes” to any of these questions, its because you value service from someone you know is qualified and certified to do the job right. In the IT field that qualification comes in the form of Microsoft Certification. So if you want a qualified and certified professional giving you service in their field (Mechanic, Accountant, Doctor), would not an IT Company want to know that you are the best in your field and certified,qualified for the IT job/service. That is what Microsoft Certification does for you. It proves that you are among the “BEST” in your field and capable of doing the job or providing the service-competently.

You may think that Microsoft Certification is not important, and it is true. You can probably get a job anyway in the IT field without Certification, but when you do have Microsoft Certification, you have “PROOF” that you have the skills and the knowledge to work in the IT field on Microsoft Product/s. Today many IT Companies require Microsoft Certification as proof of your skills and competency. And in order to offer you a job they require you to be Microsoft Certified. Microsoft Certifications ensure that you are the first choice of IT Companies for jobs or the first choice for promotions if you are already employed.

 

What is Microsoft Certification?

This is a recognition that Microsoft gives you which proves you have special skills to get the job done. Microsoft Certifications recognize and validate your real-world IT skills, and offer a life-long career path of IT skills development.

 

How do You Get Certified?

Actually Microsoft Certification is not that complicated, but it is tough. You have to learn / self-study for the required course through course books available at Bookstores / Online Bookstores, or join a Training Institute which provide Training and Certification Guidance courses. After the course is completed, you have to Register and appear for the Online Exam conducted by Prometric and VUE testing centres authorized by Microsoft to conduct the Exams. You need to prepare thoroughly for the Exam, because there is a fee for taking the Online Exam, and if you fail, well there goes your money.

Microsoft Certification assures your current/future employer or future clients that they have someone that really knows what they are doing, and it gives you self confidence in yourself and security – knowing that you are fully trained in Microsoft product/products.

If you would like to know more about Microsoft .Net Certification Courses or ASP.Net Training please contact me.

 

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The Gmatrix Has You: Google’s Brilliant Conspiracy to Dominate the World Wide Web

admin    Google Optimization     Brilliant, Conspiracy, Dominate, Gmatrix, Google’s, Wide, World

Google’s mission, according to its corporate web site, is “to organize the world’s information and make it universally accessible and useful.”[1]. This may be their purpose, but they are financing this goal by dominating the long tail of the world wide web. Through its network of web properties, web applications and services, Google is brilliantly plotting to virtually own your online eye-time.

In a span of only 10 years, Google has grown from the graduate-level computer science project of Larry Page and Sergey Brin into the most valuable and pervasive network of properties and technologies on the world wide web.

Google’s properties include Google Search, Gmail, Google Reader, Google Code, Google Apps Partner Edition, iGoogle, Google Sites, YouTube, Maps, News, Shopping Groups, Books, Scholar, Finance, Blogger and too many others to list. There is scarcely a web site that Google does not touch in some way, whether it be via AdWords, AdSense, Analytics or Search.

Additionally, through the acquisition of technologies such as Urchin (now Google Analytics) and DoubleClick, Google is able to study how web users spend their time online, and position relevant advertising alongside nearly every piece of information that travels across the world wide web.

Google is also greatly extending its reach by offering a re-brandable version of Google Apps to Internet Service Providers, businesses, educational institutions and non-profit organizations. This strategic move allows Google to to expand its empire by offering improved infrastructure to the barbarians like the Romans did two thousand years ago.

In his book “Linked”[2], Albert-László Barabási explores the ideas of Graph Theory as they apply to various types of networks. An example of Graph Theory at work is the popular game Six Degrees of Kevin Bacon in which a player picks any random or obscure actor and another tries to connect them to Kevin Bacon is 6 links or less. Barabási explains, using Graph Theory, that there is nothing particularly unusual about Kevin Bacon’s position in Hollywood circles. In fact all entities or nodes in a given network are connected to all others by an astonishingly small number of links. For instance, Barabási found that every web page is connected to every other one of the billions of pages on the world wide web by an average of only 19 links or degrees of separation.

The close connection between all nodes in a graph, as Barabási explains, is possible due to what are known as Super Nodes[2], or nodes that have a very large number of links to other nodes. Super Nodes, within any graph, are the most important nodes because they connect all the others and shorten the distance between any two smaller nodes. This concept is exactly what Larry Page stumbled upon when he created the idea of PageRank[3]. Web pages or web sites with the most links are the super nodes of the world wide web. Google is arguably the largest of the super nodes on the world wide web. If the world wide web has a center, it is likely to be Google.

Google has discovered, however, that it can extend beyond being a super node to which all other nodes connect. By disseminating itself in the form of Analytics, AdSense, and AdWords, it can become part of every other node.

When Larry Page and Sergey Brin were negotiating with Wall Street underwriters to take Google public, there were many business experts who could not understand how their business model made money – or sense for that matter.[1] These experts, if you will pardon the pun, were rather short-sighted and missed the fact that Google is able to make money by what is known as the long tail, or selling a large number of items in small quantities.

In his book titled The Long Tail[4], Chris Anderson explains how a study of music downloads on Rhapsody demonstrates the long tail phenomenon. Mr. Anderson found that though the blockbuster hits, which account for 20% of music titles, may enjoy millions of downloads, the remianing 80% of titles or non-hits, when added together, account for a much larger volume of online music sales.

Google has masterfully positioned itself, through its vast network of online properties and tools and extensive reach, to capitalize on the long tail by earning a few pennies from the mouse clicks of billions of web users. The long tail applies to Google’s model because each text ad may only be clicked a few times, but there are many millions of ads and many billions of clicks.

All roads, as the saying goes, may lead to Rome, but on the world wide web, all nodes – and mouse clicks – lead to Google.

———————-1. http://www.google.com/corporate/ 2. Barabási, Albert-László. 2003. “Linked: How Everything is Connected to Everything Else and What It Means for Business, Science, and Everyday Life.” New York: Plume.3. Vise, David A., and Mark Malseed. The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time. Paperback ed. Dell Pub., 2006.4. Anderson, Chris (2006). The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion. ISBN 1-4013-0237-8.

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What is SEO?

admin    Website Marketing Resources    

Perhaps as you’ve searched around the Internet and sites like ChurchMarketingOnline.com you’ve seen the term SEO. SEO stands for Search Engine Optimization. Search Engine Optimization is simply setting up your website to best allow search engines to read your website and understand what your website is about. Search engines aren’t very good guessers, so SEO is done to tell the search engines specifically what they need to know or what you want them to know.The goal of SEO is to increase your website’s rankings in the search engines and bring more visitors to your website. An optimized website can bring 2 times, 3 times, or even 10+ times the visitors than an un-optimized website. So, understanding SEO and its importance can make or break a website.Keywords:Search engine optimization is primarily done by targeting keywords or keyword phrases (a keyword/keyword phrase is a word or phrase people search for in the search engines). By performing search engine optimization targeting a specific keyword, you are telling the search engines that you want them to list your website when someone searches for a particular word or phrase. For example, if you have a church in Hoboken, NJ, you would want your church’s website to be listed when someone searches for churches in Hoboken, NJ. So, you would perform SEO on your website targeting “Churches in Hoboken, NJ” as part of your church marketing strategy.More About Keywords: Because SEO is about targeting keywords, choosing the right keywords is the most important part of Search Engine Optimization. There are two key properties of a keyword to take into account, popularity (how much are people actually searching for the keyword) and competition (how difficult will it be to rank well for the keyword). The goal is to optimize your website for the most popular keywords that you can compete for and it’s not always easy to pick keywords. Just because you think a keyword should be popular, doesn’t mean it is. In fact, I’ve found that most people’s gut feeling about keywords is wrong. Even if your gut is right about the keyword’s popularity, if the keyword competition is too high, your site won’t rank well for it even if with SEO (at least not for a while) and you won’t get any traffic. So, it’s essential to do keyword research before you start optimizing your website.Some SEO Techniques:Basically, most SEO techniques are using the targeted keyword(s) in various places on your website, both visible and invisible to your visitors or what I refer to as “visible” and “behind-the-scenes”Some Visible SEO Techniques:• Use the keyword(s) in the text on the page multiple times • Use the keyword(s) in paragraph headers • Use the keyword(s) in link text Some Behind-the-Scenes SEO Techniques:• Use the keyword(s) in the Title tag • Use the keyword(s) in the META tags • Use the keyword(s) in alt tags for pictures • Use the keyword(s) in the page’s file name • Use clean, valid HTML code • Make sure there isn’t too much code in the page before the actual visible content of the page (search engines will only read so much. If there is a bunch of code before the content, the search engines may not read far enough to see the content. There are a few other things to note about SEO.• Search engines can’t read Flash (at least not yet). So, if you have a Flash site, there’s only so much optimization you will be able to do. • Search engines don’t read pictures. So, if you have text on your site, but it’s in a picture instead of regular text, the search engines won’t be able to read it. Every little bit helps:SEO isn’t just a single technique, but rather a combination of several techniques, each contributing their part towards the final goal It’s kind of like running a race, every step you take gets you a little closer to the finish line; leave out a few steps and you’re closer to the finish line, but you won’t cross it. So it is with SEO, each thing you do when optimizing your website will get you closer to that #1 ranking. If you leave some elements out, you may move from not being listed to #20, but you want #1, so it’s best to do as much optimization as you can.SEO Takes Time:Many people create their website and imagine that just creating their site will cause thousands of people to visit. This, unfortunately, isn’t so, which is why we do search engine optimization, to show up in the search engines and bring more visitors to a site. However, SEO itself isn’t fast either. It takes time to do the research and implement the changes. It takes even more time for the search engines to read the optimized pages and adjust their search results. Even with all of that done, it takes even more time and work for your site to be able to compete for the more popular and more competitive keywords.SEO is a bit like the tortoise in “The Tortoise and the Hare”. The tortoise kept moving slowly down the path until he reaches the finish line. There are other methods of bringing visitors to a website, like pay-per-click search listings, online adverting, etc. that can bring big results much faster, but search engine optimization, while slow, does have one huge advantage. After you have optimized your site, made your site more competitive, and have your website ranking well for the most popular keywords, the traffic keeps coming and you don’t have to pay for any of it. It can be a lot of work up front, but the rewards can be enormous.Black Hat vs. White Hat:Kind of like the old Westerns, search engine optimization has “black hat” (bad) techniques and “white hat” (good) techniques. The black hat techniques refer to techniques that are frowned upon by the search engines because the techniques try to trick or manipulate the search engines. The white hat techniques are techniques that are approved of by the search engines. Done properly, all of the techniques I listed above are “white hat”, but some generally white hat techniques can be made black hat by doing them improperly.For example, using your keyword(s) on your web page is a white hat technique as long as the keywords are used in a natural way. Simply putting a list of keywords at the top and bottom of the page is a black hat technique. So, why does it matter? Search engines have been known to penalize or completely ban websites that use black hat techniques. That’s a pretty good reason. I always recommend using white hat techniques. Just like in the Westerns, sometimes the guys in black hats seemed to get what they wanted for a while, but in the end, the guys in white hats always won. You may get away with black hat techniques for a while and may see great benefits, but in the end you’ll probably end up getting penalized or even banned from the search engines and that can be very difficult to recover from. So, stay on the right side of “the law”.Final Thoughts:Search engine optimization is both a simple and complex job. Most of the techniques for optimization are pretty simple in concept and SEO is something that most people can do. At the same time, professional SEOs have been doing these techniques for years and know the best ways to implement the techniques. It can also be very easy to miss some steps. Professionals also have access to tools and software that are used for keyword research, which, as mentioned above, is very important for the search engine optimization. The other benefit of hiring a professional SEO is that they should know the various techniques which the search engine consider “black hat” and be able to avoid them. A simple trap many amateurs make with SEO is having what seems to be a great idea about how they can optimize their site, but not realize that it’s a technique that is actually putting their site in jeopardy of being penalized or banned.Whether you do the SEO yourself or hire a professional, it’s good to optimize your website. Not optimizing your website is a bit like writing a book and not publishing it. For churches especially, this is important as utilizing your website to the fullest can have eternal consequences as more people hear about what Christ has done. So, don’t let your website waste away in obscurity. Optimize your site.This article has just scratched the surface of what SEO is. We have added more articles about the specific aspects of search engine optimization, like keyword research, black hat techniques to avoid, and more info about SEO techniques on the ChurchMarketingOnline.com website. So, check out the site or, better yet, get the RSS feed for the Church Marketing Online blog.

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What is Wrong With Googles Search Engine?

admin    Google Optimization     Engine, Google's, Search, Wrong

After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book promotions. First, let me say I perceive myself as an intermediate user of the internet, but maybe my perception was misguided as I searched and realized I couldn’t put my pointer on the links I wanted.The promotion of my book began with submitting a press release (PR) to one of the major PR services on the internet. They tracked how many click through(s) received, and I began to think, if so many eyes are looking at the PR on this site and web crawlers (whatever those are?) are picking up the PR for other sites; what would limit me from submitting as many PRs as possible? This was not the only site that provided this wonderful FREE service and the more places I had the PR, the greater my chances of being picked up by “big” media. My imagination began to go wild, conjuring up that lone journalist who was itching to break the story on the next bestseller. You chuckle! With this PR service, I placed the needle in the haystack but I could improve my chances if many needles were placed. A technique I learned from my days of online sweeping. What is that you ask? If allowed, the more you entered a particular sweepstakes the better your chances of winning as was one man’s story where he would send out literally thousands of entries and had won valuable prizes. My odds with sweeping were not stellar but I do have a few trinkets to show for my limited efforts. Hopefully, with my quadrupled book promotion efforts I could have stellar results—dreaming again. Tip 1: There are auto-fill internet form software available and some even designate a few empty fields for your own personal use. A lifesaver when you have to input the PR summary line more than a few times. Tip 2: Don’t input your social security number and credit card information because I have read of mistakes made because of the ease of auto-fill.Okay, I have deviated.So I proceed to use my internet service provider and searched for “submit press release” and was in heaven when it responded with 2 million sites to upload my PR. I would spend hours reviewing which sites were free; which maybe more receptive; and which needed me to tweak the PR. Then just as quickly, my dream was shattered. I couldn’t go any further than 250 links, Why can’t I see or go to the other sites? I contacted my internet service provider to complain and they “allegedly” helped me to fix the browser. That didn’t work, so I moved on to the next major internet service provider, and again was limited to how many links I could access.This time, I levied a stiff complaint about the violation of the freedom of information act, which I think only pertains to government (real smart). Why am I not allowed to access all 2 million-search results containing “submit press release”? It is only right that we have access to all the information on the internet, and not limited by how much or what we can see. Worst of all, we aren’t able to refresh the search and to be presented with other links we have not viewed. I assume, businesses with an internet presence would perceive themselves as having access to the world, where millions are able to view their products and or services, and as a result, their livelihoods would be better—meeting of the minds was just not taking place. And in this world of legalese, SPAM laws limit those who are promoting on meager budgets, and the few legal options we have of putting our product in the market place via the internet; where websites are actually telling us to submit information, our browsers (or internet service providers) are denying us access.I continued checking the top search engines and kept encountering the same problems. What was most irritating about the search, besides the same links coming up, a few sites would fill several pages of the results with multiple categories. Do these websites have a monopoly on my already limited internet search? It was infuriating, the process was tedious, and now I was livid. Convinced my internet was broken, I was on a mission to fix it. I had another great idea, it was my browser (whatever that is?) that needed fixing and found a website that offered free software to do the job. I was nervous; I could be opening up myself to a can of worms, my husband would kill me for infecting HIS system. With all the scare of viruses and spy ware, I decided to only download what I thought were reputable software and ended up back at the number one software company. Based on their computer evaluation I already had the most updated browser. I was relieved, 1) I didn’t have to download anything, and 2) the browser was working.What was the fix?I continued my search efforts, going down the list of internet service providers. Alas! I think it’

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