Using Google Adsense Search Feature for Affiliate Marketing

admin    Website Marketing Resources     Adsense, Affiliate, Feature, google, marketing, Search, Using

Adsense for search provides publishers with the opportunity to provide a search tool through their website. The search tool provides results which contain adwords adverts, and therefore publishers can generate revenues.

The effectiveness of this tool for publishers comes in its functionality for website visitors. Those who have browsed resources on a website may return to Google to complete a search. If this resource is contained within a website they are currently on, then they are likely to use the publisher’s website for search, and therefore the publisher can receive returns.

Publishers often claim that having a search tool within their website is a good way to generate Adsense revenues without the concern of diminishing their brand. In the way that a company who sells a product would not want a rival provider having an adsense advert within their website, they will not feel that this disadvantage is relevant. The advantages of adsense for search also lies in the space that it occupies on screen. The results are displayed on a separate page, so publishers do not feel that they are sacrificing space where Adsense would previously appear.

The tool may also lead to visitors selecting the given website as their homepage. If the website contains relevant resources, and still has the functionality associated with Google then the website has broader general appeal. Those who are visiting the website for the first time, and realising it will not satisfy their needs may still use the websites search function.

Adsense publishers often state that they receive less per Click Through with Search. Although this is the case surfers are more likely to be targeted towards adverts than with Google Adsense. If a visitor has have changed the item or topic they wish to search for, and isn’t compelled by the adverts; they can still find what they are looking for as the publisher earns a percentage.

It is also a good tool as publishers can allow their site to be searched using the same technology. Therefore surfers are more likely to also find the resources within the publisher’s website that they require.

Google has a lesser database of advertisers for Adsense through the selectiveness of advertisers. The search toolbar provides results which include advertisers that do not want to appear in Adsense for content.

Google for search is also used by large market leading websites where this is rare with adsense. Companies who provide a service or sell a product are more regularly opting to incorporate the search toolbar into their website whilst not feeling that it depreciates their brand.

In fact; many businesses actually feel as though their brand is strengthened through it’s alignment with the Google logo. Other’s who choose not to use the Google logo, may benefit from the customers assumption that the search technology used belongs to the website they are on, and therefore further benefits are reaped by the publisher.

As adsense is plagued with click fraud, the same is less likely to happen with search. Click Fraud would require the person or persons committing the crime to follow realistic searches, and to avoid any suspicious behaviour. This could be particularly hard, and with less revenue per click those committing click fraud are likely to stay away from search all together.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.

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Searching Simultaneously With Google and Yahoo

admin    Website Marketing Resources     google, Searching, Simultaneously, Yahoo

Who is the best Yahoo or Google? John say he loves to search on Google only, Mary’s vote goes to Yahoo. What about you? You love both! Me too If you search both Google and Yahoo simultaneously you will be surely come out with some innovative results that you have never before. The results will be something more than that exactly you are looking for.

Google offers more technical results but Yahoo has more business oriented results to display. Google may have a better search technology and more creative tools but Yahoo has also improved its search engines by creating a new Search Assist Tool. Both of them have different strategies and algorithms while displaying the search results but the results displayed by both yahoo and Google are more or less the same. It might be happen the URL displayed by Google on top is the third or second position holder in the yahoo results but in 90% cases they display same results for the similar search query.

If you have a thirst for information, it’s mandatory to check them both Google and Yahoo. A perfect blend of Yahoo and Google results is mandatory for accuracy of your search results. SearchBoth.com is presenting a new feature to have results displayed by both Google and yahoo on a single screen.

To resolve the problem of net savvies called “internet search fatigue” SearchBoth.com is has come up with a new search tool which offers Google and yahoo search results in a single screen. User will be able to see and compare results displayed by any of the two search engines of their choice.

If you like neither Google nor Yahoo SearchBoth.com has some other options for you. If you prefer to use Windows Live Search or AltaVista that’s also not a complication. To mix your search SaerchBoth.com presents search and comparison between Google, Yahoo, MSN, Alta Vista, DogPile, Ask and other search engines. One can also add SearchBoth search bar to your website for the quickest results and comparison.

Expand your search by searching simultaneously with Google and Yahoo and get more productive results.

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Influencing Powerful Social Media Users to Generate Massive Traffic to Your Website

admin    Social Media Marketing     *massive, Generate, Influencing, Media, Powerful, Social, Traffic, Users, website

Generating a buzz to get massive amounts of traffic to your website is best done using social media websites?

The easiest way to accomplish this is to leverage the clout of influencers within the social media community.

Influencers are people within a social network that are respected and liked by others in that community and are able to popularize discussions on topics of interst in that community. 

Influencers stimulate the conversations, connect people to ideas and can capture the mindshare or opinion of an audience within a social sphere. All social media websites have a few select individuals who stand out for their activity within the community and their expertise has gained the trust and support of the social media users.

These are the people you are are looking for and the ones you want to influence.

There are so many social media sites and the points we make in this article can be applied to any of them. We’ll be studying how to develope your own strategy for targeting the influencers of these sites to engage  their social network with your content.

Let’s look at a social news site like Digg for example. Digg and other sites like it allow the audience to vote on the value of content with a simple thumbs up and thumbs down vote. By actively participating in the community you can develope a following and become and authority and with that comes influence.

Over time supporters will share your content with friends or add it to their websites and blogs. Social media users can be pitched just like a blogger or writer can be pitched with a simple introduction at first gradually building a relationship that’s mutually benefitial. The goal is to leverage their brand of influence by influencing them to promote your website content within their community.

The main steps are Targeting, Networking and then Pitching the influencer in question.

1.Targeting
Finding a social media influencer that shares your point of view about your content and is relevent to their website or sphere of influence is most important. Making your content in-line or coherent with the influencers interests makes it much easier to get them to promote or agree with your content.

Go to the public user ranking list of the social media site in question, in this case Digg, and visit each profile on the listed looking for who has influence and also who resonates with what you’re promoting. Get a feel for what interests them. You can also do a keyword search on the social media site looking for content based on your keywords and find the users that rank high within the site on those keywords. If they have consistently submitted content around those keywords they are likely to be open to suggestions of simular content. You can also do a URL search of your keywords to find people that may be open to more content of that type.

Using the site yourself will help you discover little details about the user you’re targeting that can help you reach them and develope rapport. For example, while top Digg user MrBabyMan submits a great amount of stories, most active Diggers are familiar with his avid interest in Cracked.com, a popular pop culture/men’s portal/magazine.

2. Networking
After you’re done targeting a specific social media website you need to contact them and develpoe a relationship. You can get in touch with them from their contact info in their user profile and join the site as a registered user. If contact info is not available Google them by their name and user name to see if you can find it elsewhere. Look for their blog or other profiles they may have listed on other sites.

Once you have their contact details initiate a conversation by just send them a note and thank them for their contributions. Trying to pitch to promote your content right away is very bad etiquette and annoying. You can stand out from the crowd of self-interested crowd by genuinely showing your appreciation for their contributions.

Take a genuine interest in them and engage them in a dialog of common interests and do so continuously until you have a good idea what material they would support and do favors for the user by giving them publicity or links to free resources and interesting content (not your own).

Real social media users are always interested in buzz-worthy news or opinions that can boost their own authority within the social media community. Your content or anything else you offer should not only meet the integrity of their personal brand, but it should improve it and the reputation of the user within the community.

Offer them free invites to unrelated websites, give away exclusive information on certain topics. Share some links to excellent websites. Do little favors without asking for anything in return at all. Give them a reason to be interested in you.

Networking is really just about making friends. It’s that simple. This will gradually lead you into the third and final stage: Pitching the influencer.

3.Pitching
So now that you’ve built a rapport with this person what next?

A. Ask Casually. Do your pitching in a light hearted and casual manner and do not
aggressively push the user to promote your content. This is a huge turnoff and
you should understand that the user has a perfect right to refuse you.

B. Disclose Your affiliation. I would recommend letting the user know that you
are affiliated with the specific website, particularly if you plan to have a long
working relationship with the user. He or she will appreciate your honesty and it
will also make it easier for you to ask the second time round.

C. Space out your pitches. The biggest mistake you can make is to ask the influencer
to promote every single piece of content that comes out on your site. This is a major
irritant so only offer the user your best work, while pitching your material only once
per week or every two weeks.

Continue to keep aclose contact after they are promoting your site. Building a long-term relationship will have longterm results and targeted in-bound links to your website for years to come.

Good Luck!

Talk soon, 

Frank Tocco–Marketing Mentor

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Fighting Recession With Social Media – Part 2

admin    Social Media Marketing     Fighting, Media, Part, Recession, Social

Ramp up your marketing

Companies ranging small and large are increasingly turning to outside blogs, viral videos and websites such as Facebook, Twitter, FriendFeed and Digg — and their tens of millions of users — to reach consumers. Instead of cringing at the idea of relinquishing control to social media outlets, smart executives realize that there is more benefit in joining the conversation than fighting it. Instead of controlling information about your brand, your social media strategy should be about engagement.

Advertising as we know it is expensive; social media is cheap. For this reason, the recession is bad news for traditional marketers, while the same environment is full of opportunities for social media marketers. Setting up a company blog or a Facebook page is significantly less expensive than traditional marketing. Even creating your own community web site can be significantly cheaper than traditional advertising campaigns.

Social media marketing is not without risk. While every company wants to generate buzz, online backlash can be vicious. Recently a Motrin commercial aimed at moms created quite a stir. You can view the ad on YouTube as did another 210,000 people. The ad makes the apparently condescending claim that carrying babies in a sling is a painful experience for moms. According to moms, the ad was wrong and they made it loud and clear through social media applications such as Twitter. Some moms found the Motrin ad outright offensive, and they were quite vocal about it. You can catch them on YouTube. Of course, the disaster doesn’t end there. It continues on a myriad of blogs, and carries on in a Facebook page dedicated to boycotting Motrin. The backlash ad on YouTube can be viewed.

What to do when your target rejects your ad? Turn to social media. Instead of rejecting the market reaction Johnson & Johnson could have used social media applications to learn about their market prior to creating and publishing the controversial ad. There could have been a Facebook page created to learn about young moms and pain. There could have been a blog inviting moms to provide video testimonials on YouTube. The lesson learned in this case is to use social media to learn about your market, or be prepared to be taught very quickly and painfully.

Reduce your expenses

Save time and money on travel and use LinkedIn to network. Instead of driving to the other end of town fighting your way through traffic use the largest business social network to build new connections and to nurture existing ones. Only attend your most valuable networking events, and transfer as much of your networking as you can to the web. LinkedIn, Plaxo, and Facebook are some of the best social networking applications.

Reduce your legal fees through a fairly new social media site called Docstoc. It is a place to find and share professional documents such as contracts, confidentiality agreements, intellectual property documents and more. Docstoc is a social community resource that enables anyone to find and share professional documents. The site provides an opportunity for individuals and organizations to share their professional documents. Documents available on Docstoc can be easily searched, previewed and downloaded for free.

Decrease your recruiting costs as you hire your employees though Craigslist, which has quietly become one of the most visited websites in cyberspace. It offers a much cheaper way to recruit online, and your company can expect excellent response rates for your job posts.

Putting it all together

Are more companies turning to social media in this economy? They should if they want to improve their marketing efficiencies, enhance their customer service experience, or develop their research techniques. Social media allows companies to engage with the customers instead of shouting about their own wonderfulness. It offers ways to business to partner with the community in an effort to develop a better product. In the end everybody wins because both the company and the consumer end up with a better product.

Virtually all companies can benefit from using social media not just to create awareness, but also to become part of the conversation. Managing your corporate reputation is impossible without social media, and ignoring it can be outright devastating. Instead if fighting against it, embrace it as it rockets your business forward as it deepens your relationship with the only reason you are in business for, your customer.

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Fighting Recession With Social Media – Part 1

admin    Social Media Marketing     Fighting, Media, Part, Recession, Social

As budgets are drying up entrepreneurs are turning, yet again, to technology, social media comes to the rescue. Words such as YouTube, Facebook, and LinkedIn would have been considered typos not too recently have become part of our corporate success dictionary. Social media offers companies inexpensive ways to improve their customer service, ramp up their customer service, learn more about their market, reduce their expenses, and more.

Improve your customer service

Having a conversation with your customers through social media is a new business skill. In an effort to improve its public image, Dell has made a conscious effort to connect with its customers through various social media channels such as blogs, forums, and various third-party websites. Dell had to appreciate that customers talked about their products online, and the company was forced to become part of the conversation. With a little help from their social media friend Dell managed to make improvements to its Latitude laptop. Note: It was a Dell laptop that exploded into flames at a conference in Japan.

Social media is the great equalizer as the story of Jeff Jarvis, an unhappy Dell customer, shows. Jarvis took on this giant of a company using his own blog. He managed to create awareness about customer concerns that had reached an international audience. Initially, Dell had ignored the blog voicing Jarvis’ concerns until his blog became the outlet for public conversation of customer issues. His blog, the BuzzMachine, has become the focus of Dell’s mistakes, poor customer service and flawed products.

The blogosphere doesn’t create the problems it simply brings them to light, and it makes it possible for business to address the issues at hand. Now, the CEOs of companies don’t have to take customer service managers word for it, they can learn about customer issues directly from the source. Some might argue that somehow this is a bad thing. On the contrary, with social media, companies and consumers can realize problems that need to be addressed. Customer engagement through social media could only hurt a company in the long run that is not interested in positive change. Instead of creating a problem social media brings a new level of efficiency to the corporate world.

Do more research

Market research is no longer a luxury only large companies can afford. Social media is the market research alternative for small and mid-size businesses that don’t have money to burn. Especially in a recession, market research is an essential part of a winning corporate strategy. Using social media, companies can carry out their own market research, and the best part is that it’s free.

Search for the topic of your choice on StumbleUpon and learn what people say. One of the greatest aspects of StumbleUpon is that marketers can easily find websites related to their market that they would never find on their own. Businesses can use this website to get instant feedback. The community is continually engaged providing constant opinion that result in a better product. A company might be developing new packaging for a product and get instant criticism from the online community. Something that might have taken weeks and months using traditional methods can be done in a matter of days or even hours. This method is not only fast, but it is also free.

LinkedIn, the social media outlet for grownups, is a rich and dynamic database, which can be searched, mined, and yield insightful and useful information to you and your business. Through its “Answers” feature LinkedIn serves as a valuable market research tool because it enables users to ask questions on virtually any topic, and expect to get answers quickly from the community. Executives can ask questions about products, services, trends, or any topic that might be useful to gain a better insight into their market. You can use the search feature to find people by industry, job title, company, or geographical location. The search results include vital corporate information.

Twitter, a micro blogging service, with its millions of users, offers a world of market intelligence for your business. Twitter is the killer app for marketers that are dying to become the fly on the wall as they are given the opportunity to listen in on public conversations about their market, social issues, products, services, or industry trends. Twitter provides near-real time intelligence on virtually any market.

Should StumbleUpon, LinkedIn, Twitter, or other social media applications going to be your only source of market research? Of course not, but social media offers an abundance of honest conversation from which business can gather a wide range of vital information.

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Social Media and Web 2.0 Strategies of the Top Earners

admin    Social Media Marketing     Earners, Media, Social, Strategies

So, you’ve figured out the basis of social media concerning your sales and internet marketing business, but you still don’t know what to do when you begin to interact in social media.  I had this same issue when I first started with social media and web 2.0, trying to figure out how to interact.

Well, for starters, to conquer social media and web 2.0 strategies of the top earners, you have to treat social media like a relationship.  If you want people to be interested in you and what you have to offer, you have to build relationships with them.

I use the example of my wife (also on the video below):  If I didn’t talk to her, communicate, build our relationship, and generally treat her well and get to know her better, she wouldn’t want to serve me in the different ways she does, like cleaning house, cooking meals, washing clothes, etc.  It’s the same with social media and web 2.0 strategies, to really get anything back from anybody, you have to give a lot more!

This is the crucial point you must learn and apply:  after figuring out how to succeed in social media you have to quit selling as I stated before (from my first post on social media), then you must know that you have to build relationships with people.

What are some ways you can build relationships with people in social media and web 2.0?

1.  Talk to them (like any other relationship you have), but maybe more importantly is listen to them
2.  Respond to everyone you can and to comments people make on the various social media and web 2.0 networks (i.e. Twitter, Facebook, YouTube, Digg, Stumbleupon, etc.)
3.  Add value – link to an interesting article you’ve read, offer advice, give examples of how you’ve failed and succeeded, etc.
4.  Be positive – nobody likes negative people, so don’t constantly whine on social media about your life
5.  Ask questions
6.  Offer a listening ear or even take phone calls from people who want to know what you’re doing (even if you don’t know them)
7.  (VERY IMPORTANT) Be honest, people can see straight through lies, even on the internet

People will only even consider your products in social media AFTER you build a relationship with them and they can trust you.  If you work on these things, it will pay off in the end!

There you have it, the social media and web 2.0 strategies of the top earners are very easy to apply, and they’re fun at the same time.  I love using Twitter, Youtube and Facebook.  In the words of my friend, Perry Belcher, think of this as a party – people build relationships at parties, not sales teams!

need a website? want to be #1 on Google? visit our website design company homepage

Social Media and Web 2.0 Strategies of the Top Earners

admin    Social Media Marketing     Media, Social, Strategies

So, you’ve figured out the basis of social media concerning your sales and internet marketing business, but you still don’t know what to do when you begin to interact in social media.  I had this same issue when I first started with social media and web 2.0, trying to figure out how to interact.

Well, for starters, to conquer social media and web 2.0 strategies of the top earners, you have to treat social media like a relationship.  If you want people to be interested in you and what you have to offer, you have to build relationships with them.

I use the example of my wife (also on the video below):  If I didn’t talk to her, communicate, build our relationship, and generally treat her well and get to know her better, she wouldn’t want to serve me in the different ways she does, like cleaning house, cooking meals, washing clothes, etc.  It’s the same with social media and web 2.0 strategies, to really get anything back from anybody, you have to give a lot more!

This is the crucial point you must learn and apply:  after figuring out how to succeed in social media you have to quit selling as I stated before (from my first post on social media), then you must know that you have to build relationships with people.

What are some ways you can build relationships with people in social media and web 2.0?

1.  Talk to them (like any other relationship you have), but maybe more importantly is listen to them
2.  Respond to everyone you can and to comments people make on the various social media and web 2.0 networks (i.e. Twitter, Facebook, YouTube, Digg, Stumbleupon, etc.)
3.  Add value – link to an interesting article you’ve read, offer advice, give examples of how you’ve failed and succeeded, etc.
4.  Be positive – nobody likes negative people, so don’t constantly whine on social media about your life
5.  Ask questions
6.  Offer a listening ear or even take phone calls from people who want to know what you’re doing (even if you don’t know them)
7.  (VERY IMPORTANT) Be honest, people can see straight through lies, even on the internet

People will only even consider your products in social media AFTER you build a relationship with them and they can trust you.  If you work on these things, it will pay off in the end!

There you have it, the social media and web 2.0 strategies of the top earners are very easy to apply, and they’re fun at the same time.  I love using Twitter, Youtube and Facebook.  In the words of my friend, Perry Belcher, think of this as a party – people build relationships at parties, not sales teams!

need a website? want to be #1 on Google? visit our website design company homepage

What Sort of Time Commitment is SEO?

admin    Website Design Resources     Commitment, Sort, Time

When it comes to doing SEO for your website, one of the major concerns you may have is how much time and money you’ll need to spend on it. If you’re hiring an SEO firm, then time IS money, and you’ll want to know a rough estimate of how much time the SEO firm will put in and, therefore, charge you for.

You can break down the steps necessary for SEO work, making it easier to judge how much time you or your SEO company will need to spend on each. The estimates given here do not take into account any major issues or technical problems that may arise. You may want to add in a few extra hours to each step to account for any problems that you may have to deal with. If your website is exceptionally large (a thousand pages or more), you may also want to add more time into your estimate.

Step 1: Domain/URL Issues – Two hours to a day

The first thing to do is to go through your website manually and make certain that everything is consistent. You also want to look for things that will cause a search engine robot to have difficulty navigating through your site. If you have a large, dynamic site or a site that brings in a lot of content from other sites that may change often, it may take you more than a couple of hours for this step. Once you’ve completed this step, expect it to take two to four more hours to create and test all of your 301-redirect links. It may also take between two and fifteen hours to rename or re-code any filenames depending on how your site is assessed.

Step 2: – Design issues – two to four hours plus 30 minutes per page

It’s easy to see many design issues, but it can be difficult to make certain that your design is consistent from page to page across your entire website. It may take a few hours to note down every design issue, but it shouldn’t take more than four or five hours. You can often note down these issues while you’re doing your domain/URL assessment, saving a bit of time. How long it takes to implement all of the changes you need to make at this step depends on how many pages you have. At most, you may end up spending half an hour on each page. If you’ve got a huge site, this can add days to your SEO.

Step 3: – Architectural Issues – 125 hours

The most important aspect of your webpage to a search engine is its architecture. While building a list of your architectural concerns can be done while making your other lists, the actual implementation of these changes may take days or weeks. Much of this depends on how dynamic your site is and just how much re-coding is necessary.

Step 4: – Content – half an hour / 250 words

Creating content that is search engine optimized can take a good amount of time, especially if you have a lot of content on your site. One way to save time and money on this step is to do the writing yourself; however, before you jump on that idea, make certain you understand how SEO works. Otherwise, you may do more harm that good. You can also purchase licensed content or rewrite your own content to include keywords.

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Graphic Design Software

admin    Graphic Design     design, Graphic, Software

In this fast growing virtual world, the element of graphic designing cannot be denied. The concept of graphic designing is nothing but to present visual communication using topography and images to provide relevant and useful present information to attract people. With the graphic designing tools, you can create an interesting mix of presenting various kinds of information in attractive formats to increase the overall users’ base. The element of graphic design is always presents in our lives in many ways. Whether you read a book, you will come across many illustrations and designing, watching a movie will give you lots of animation and other interesting patterns to enjoy, which simply explains the usability of graphic designing.

Having a command on graphic designing software can help you to create a good web design that will fulfill the needs of the business and the market as well. Graphics software programs are also a key to your success. In graphic design, many software are used to give an expression to the creativity. This modern software not only brings efficiency to the work but also give you many ways to play with graphics and create wonders. There are several tools that are essential to graphic design. Here is a list of what is absolutely necessary to work in graphic design, as well as some things that are recommended.

While there are of course a lot to choose from, the Adobe Creative Suite is extremely popular among designers. This package includes an array of software which will help you to generate better graphics for your websites.

Photoshop, for photo retouching and creating graphic elements

Illustrator, for creating illustrations such as logos

InDesign, for page and book layouts

Flash, for creating animated, interactive websites

Dreamweaver, for website development

The Corel Graphics Suite and Quark are also popular for design work.

Graphic design services are getting a bounce in this showcasing world, where making a good website is absolutely necessary. Fro a customized graphic designing, you can contact graphic design India services and get the best of creativity and fulfill your dreams. Indian professional are equipped with all the latest technology ad software and skilled in their work. You can get the bets quality work in comparatively less time and enjoy the flavor of the growing market place.

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Live From Madison Square Garden, SEO Vs Sem!

admin    Website Design Resources     From, Garden, Live, Madison, Square

A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.

Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.

Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.

If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:

A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.

B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.

C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.

D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.

E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.

F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.

Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.

Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.

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