When the Creative World of Corporate Graphic Design Winks … Innovations Born

admin    Web Development     Born, Corporate, Creative, design, Graphic, Innovations, Winks, World

Brand identity and brand awareness have been two highly discussed and crucial segments while it comes to the success of any corporate house. If Nike is recognized by its swoosh the world over, Adidas does the same with its three stripes. In order to create a corporate theme, all business initiatives are now plunging into the cauldron of graphic designing looking for the best graphic design firms which can do magic for them. As a result, more and more professional graphic designing companies have also been established. And interestingly, professional graphic design has turned into a fulltime career objective for many globally.

For any business house, it’s imperative to promote its products and services relying on a number of advertising means. Advertisements through words, punchlines, media have long been in the scenario. Adding more value onto these, graphic designers are now creating sensational logos, pictures, graphic motifs etc. thus pulling better responses from the onlookers’ side. Billboards, hoarding, glow sings – all are now enjoying creative inputs from corporate graphic design professionals. The proverbial saying ‘A Picture is Worth Thousand Words’ has been further embossed in our creatively thirsty souls – thanks to the field of graphic designing.

Corporate identity matters a lot for a company now. Corporate identity of a firm involves the corporate logo plus design strategy for the purpose of corporate marketing collateral. The firm needs to keep evolving with time, failing doing so, it may seriously affect its brand identity. Hence, extreme care from a professional front must be taken.

Professional graphic designing is a painstaking process. While preparing for a design, the graphic designer needs to focus on a number of factors such as aim of the message, target audience and the medium. And once these are made clear, the designer proceeds further creating the desired graphic/logo organizing texts, fonts, color, size and so on. If you search online, you will see hundreds of graphic design agencies which offer complete graphic designing solutions for all missions. But you need to research a bit to find out the best graphic design agency that can do wonder for you, your business!

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Cultural Voyeurism and Social Media

admin    Social Media Marketing     Cultural, Media, Social, Voyeurism

Sociology – The study of human social behavior, especially the study of the origins, organization, institutions, and development of human society.

About a year ago, I wrote an article entitled Social Media is About Sociology and not Technology. The recognition of people versus the tools is now more critical than ever. Although, it still isn’t necessarily embodied in many of the words and work shared by fellow Social Media Marketers.

Less talk, more learning and action are required.

There’s no shortage of people who understand and present existing and emerging Social Tools for us to use as a mechanism for “engaging” in “conversations.”

Participation after all, is marketing right?

Let’s change that.

Informed, mutually beneficial, and genuine participation inspires relationship marketing.

However, many purported Social Media experts are merely engaging in cultural voyeurism at best. They look from afar and roam the perimeters of online societies without ever becoming a true member of any society. This means, they don’t truly understand what, where, or why they’re “participating,” only jumping in because they have something to say and have access to the tools that will carry it into play. This is unfortunately a representation of the greater landscape of Social Media Marketing and it’s time to take a step back and study the sociology of Social Media in order to keep communities intact and unaffected by outsiders.

The future of communications requires the consideration of sociological principles when integrating Social Media into the marketing chemistry. This is one of the most important points where we simply need to stop and think about things. As in all of marketing, the most effective campaigns start with listening, reading, watching, and observing. In the world of Social Media, this is not an option. It’s dependent on Sociology and the study of people and cultures online before we even think about engaging them in conversations.

Again, Social Media is about sociology and not technology. This is about people and the cultures that shape respective online communities.

Is Social Media, we’re reminded that “listening” is the key to engagement. In Sociology, this is referred to as observation. By observing, either directly or virtually, we become Social Scientists in order to feedback intelligence and insight into the marketing loop.

Two basic types of observations exist:

Unobtrusive. The observer is detached and does not take an active part in the situation.

- Observer as participant. Observer admits their role and just observes the situation, behavior and interactions.

- Complete observer. Observer hides their true identity.

Participant. The observer joins a group and studies as an inside member.

- Complete. The observer hides their identity. There are a number of problems with this type of observation: ethical, is it morally right to use such methods? By joining the group the observer may alter its behavior and culture; and going native and adopting the norms and values of the group.

- Participant as observer. Here the observer does not hide their identity and is truthful about their goals and objectives.

Most Social Media Marketing initiatives I have observed (whether I was asked to assess a company’s program specifically or simply watched a very public campaign as a student), have not observed much more than the “latest and greatest” tools that can get them in front of bubbling and active social networks and communities.

This is the equivalent of setting up camp next to a village because you have the tools to do so and expecting the village to integrate you into their society.

It just doesn’t work that way.

Sociology provides us with an understanding of how social forces shape individual attitudes and behavior. Sociologists study society and social action by examining the groups and social institutions people form. In Social Media, these communities take the form of social networks and the communal groups within them. People form associations, friendships, and allegiances around content, objects, products, services, and ideas. How they communicate is simply subject to the tools and networks that people adopt based on the influence of their social graph – and the culture within.

Sociologists also study the social interactions of people and groups, trace the origin and growth of social processes, and analyze the influence of group activities on individual members and vice versa.

The basic goal of sociological research is to understand the social world in its many forms. Social Media, and marketing in general, could only benefit from intelligence. And at the very least, it removes the risk of “marketing at” people and instead naturally shapes a more honest, intelligent, and informative approach.

Quantitative and qualitative methods represent two main types of sociological research. Quantitative methods, such as social statistics or network analysis, investigate the structure of a social process or describe patterns in social relationships. Qualitative methods, including focused interviews, group discussions and ethnographic methods, reveal social processes.

Social Media is much more than user-generated content. It’s driven by people in the communities where they communicate and congregate. They create, share, and discover new content without our help right now. They’re creating online cultures across online networks and using the Social Tools that we learn about each and every day to stay connected. And the societies that host and facilitate these conversations cultivate a tight, unswerving and mostly unforgiving community and culture. As Shel Israel describes it, people are populating Global Neighborhoods.

Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. The tools will change, but in most cases, people don’t.

It starts with intent and the realization that the communities you wish to reach are not “audiences.”

You simply can not get answers or run a meaningful Social Media program through cultural voyeurism.

Social Media Marketing requires observation, which will dictate your engagement strategies. It starts with combination of using Social and Traditional tools to discover, listen, learn, and engage directly with customers to help, not market, but indeed help them make decisions and also do things that they couldn’t, or didn’t know how to do, before. And, most importantly, the lessons learned in the field should in turn be fed into the marketing department to create and run more intelligent, experienced, and real world initiatives across all forms of marketing, PR, sales, and advertising.

Read, Transforming Customers into Evangelists: The Art of Listening and Engagement, to learn more about how to listen and observe.

Today Social Media Marketers state that conversations are markets and markets are conversations. This is the foundation for conversational marketing.

But what does that really mean?

Instead, let’s look at it this way.

Conversations are feeding communities and communities are markets for relationships. Relationships are the new currency in Social Media, and as we all know, relationships need cultivation and value from both sides in order to grow into something of value.

In this world, engagement is a privilege. Trust and loyalty are the rewards.

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Social Media Marketing Success – Three Steps on How to Maximize Your Efforts

admin    Social Media Marketing     Efforts, marketing, Maximize, Media, Social, Steps, Success, Three

Social Media.

Social Media Marketing.

THOSE 2 things has been written and talked about the last 2 years a LOT. But believe it or not, not a lot of small businesses or home businesses are using this powerful business and marketing “Zone” yet. Many people, because it is on the internet, shy away for it as if it were the plague.

”I am not a geek” people tell me. Well, we have “ungeeked the geek” for many small and home business owners, and made social media make sense to them

But there are exceptions.

I was talking with a business owner the other day and she made the comment, “I don’t go to those kind of sites. I don’t have time to do that as my business is struggling and I need to go and find more customers.”

That says it all.

That shows a total lack of understanding of what social media/web 2.0 is really about, and what it can do for the average small business and home business -even on a local basis. If people really “got it” about social media marketing, they would be running to the social media zone and staying there.

There is a lot of talk that it is not “proven” as it is too new and the jury is still out on it being a viable marketing process.

I totally disagree. The social media marketer is paving a path for those to follow through a jungle that has never been explored, nor walked. People like proof. People like results. But it is the social media marketer that will create the way that will birth new millionaires with business folks who do “get” the Web 2.0 world. It is not that hard to understand either.

If you can send an email, you can “do” social media marketing. You can master twitter, facebook, myspace, blogs, wikis, podcasts, article marketing, and all the other parts of the new media, if you can send an email. Yes, there is a learning curve, and yes, it does take a little effort-but what doesn’t? We have expanded our business tremendously with social media tactics, and everyday, we wake up with dozens of new leads for our training and consulting business in our email box. How would you like to have that happen to you?

You can. You can tap into an endless pool of leads that will just keep increasing, if you decide to jump into the Social Media zone. And we will be glad to teach you how to maximize for maximum Success with your Social Media efforts.

All you need to do is make a decision that you will take the time and study and learn social media a little at a time, and learn the culture, and the processes of each website.

Here are 7 websites that you must register with to get started in social media if you have a small or home business. Each have “help” tutorials or videos about how to use them properly, and also there is a LOT of information on the web as well on “how to”:

1) http://www.facebook.com

2) http://www.twitter.com

3) http://www.mashable.com (A GREAT website for learning generic social media.)

4) http://www.stumbleupon.com

5) http://www.digg.com

6) http://www.youtube.com

7) http://www.socialmediatrainingnetwork.com’ (A GREAT social website for learning social media tactics for small and or home businesses.)

And then do three things after learning how the site works:

1) CONNECT.
2) COMFORTABLE.
3) CONSTRUCT.

1) CONNECT.

The main thing you need to do is connect with people on these sites, and become a friend with them. Most of these sites have a process to befriend folks. Follow their process. Sound easy enough? But there is a type of friend that we teach that you must become. An “Addition Friend.” This is simply a friend that ADDS to people’s lives, not takes.

On the social media scene, most people are looking to Add, Enhance, Increase, and Enlarge a part of their life. YOU must help them do that with connecting with them and showing them new information about what you do, and how what you do can help them and change them for the better. It MUST not ever be a sales pitch, but simply information that will impact them enough that they may want to connect with you further about that in their life.

If you are a real estate agent, give them info on the 5 Biggest mistakes made while buying a home. If you are a CPA, give them some info on the 3 biggest mistakes made on tax returns. If you are in skin care, give them the 7 best ways to keep your skin healthy. You get the idea. You can find this type of information all over the web. Just send them the web address (url) to the article or blog post with a short note saying you thought of them when you ran across this.

We call it “Connection Marketing” and it WORKS when you allow it to.

CONNECT with the person –> CONNECT with their goals –> then CONNECT them to valuable information that will help them achieve them. Then most of the people Will then connect with your interests and be willing to help you with yours.

2) COMFORTABLE.

You must get the people on the social media sites COMFORTABLE with you.

How?

Talk about them, and how you can help them reach their goals and dreams- either with what you do, or with what you know. We call it “Comfortable Conversation(TM).” You must hold online “conversations” with people and get them comfortable with you, and comfortable with staying connected with you. You do this by talking about what THEY are interested in, and then you PROVE to them you are serious about adding value to their life.

It is ALL about Value in the social media arena. People expect Value in your messages and communication, and if you give them things that will help them in their endeavors, (blog posts on their industry, articles on doing what they do better, etc,) they will get very comfortable with you, and even helping you with YOUR endeavors. They will be moving towards you quickly if you practice that focus in your social media efforts.

3) CONSTRUCT.

Simply, in Social media Marketing, you must Construct a bridge between you and the person that eventually leads OFFLINE and onto the telephone.

THAT is the secret to Success in social media marketing. We call it the “TIO Factor.” Take It Offline and let the personalization begin.

You have connected with the person- in person-at least in voice.

You have gotten them comfortable with you by your interest in helping them achieve their goals.

Now you must construct a path that allows you to say, “What is your contact number? I would love to chat with you for real over the phone.” Then just do that. It may take a few days or a couple of weeks. But if you could pick up 10 new customers with this conversation would it be worth it?

Of course it would be. And how would you do that?

Ahhh–That is another article on Social Media Marketing Success.

blessings…doug

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Warning: Google Caffeine Could Be Bad For Your Websites Health

admin    Web Marketing     Caffeine, Could, google, Health, Warning, Websites

Google is releasing  a new version of their search engine called Caffeine, and it is definitely going to effect a lot of website rankings when it is implemented. I have noticed that local small business websites are seeing the greatest losses. Copy http://www2.sandbox.google.com/ into your browser and to see for yourself. Enter your most lucrative phrases and see where your rankings will be compared to the current Google rankings.

My business was hit hard by Caffeine, and yours may be as well. I immediately noticed that many of the top positions were taken by web 2.0 content like Twitter, Stumble Upon, and even Myspace! But like it or not Caffeine is coming to a browser near you.

If your current SEO strategies do not incorporate using these types of Web 2.0 sites for link building, you could lose a lot of your earning potential very quickly. Now is the time to begin using these social sites to your full advantage. Content will still be king so get to writing as many articles as you can.

Write article over 300 words about your niche and post them on sites like these:

* Hub Pages

* Wordpress.com

* Article Base

* Twitter

Definitely not a complete list, so do some research on all avenues. Ultimately you can only help your websites rankings by linking from these sites. You will get the added benefit of possibly having some of these pages ranking higher than your website in the new Caffeine search engine.

You should also put into effect a plan for building links to the web 2.0 content that you create. This will give them more ranking power and begin to drive traffic from members of these sites as well. Traffic diversity will be very important in the near future.

Adwords will still be a powerful way to compete on the first page of Google for your search terms. If you currently use payed search then you will still be in a position to drive traffic even if you lose rankings in organic search. If not then get going now before Caffeine hits the internet.

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How will Google Caffeine affect rankings?

admin    Web Marketing     Affect, Caffeine, Finds, google, India, Rankings

Google Caffeine is the name given to Google’s next algorithm update that is going live after the holidays. Web Marketing PROS finds out that Google Caffeine will be more than Google’s regular updates. It will probably be a major overhaul of the calculations that Google uses to rank web pages.

What is going to change?
Though Google hasn’t revealed the details of Google Caffeine Web Marketing PROS has tested the effects on some test servers and some Google employees also talked about the next index. According to Web Marketing PROS the following factors might play a larger role in Google’s next index:

Website speed: After the initial test run Web Marketing PROS is almost sure that if you have a slow loading website, it may not be ranked high on Google.

Broken links: Web Marketing PROS also confirms that it is time to have a clean website because broken links will have a negative impact.

Bad neighborhoods: Though bad neighborhoods were always discussed, according to Web Marketing PROS, the bad neighborhood effect will be very decisive in the Caffeine update.

Though the present algorithm of giving more weight age to domain age, past history will still pay a role, Web Marketing PROS says with authenticity that the above factors will play a crucial role after the caffeine update. Web Marketing PROS, is almost sure that the consideration for top ranks will shift from individual parameters to overall quality of the website. So, if you are promoting an Web Marketing PROS website then having one or two good pages with back links and reducing bounce rate on specific pages will not be effective any more. The overall quality of the webpage like, high quality back links and over all bounce rates, presence on social book marking websites, optimized content will be major factors.need a website?

want to be #1 on Google? visit our florida web design company homepage

How will Google Caffeine affect rankings?

admin    Web Marketing     Affect, Caffeine, Finds, google, India, Rankings

Google Caffeine is the name given to Google’s next algorithm update that is going live after the holidays. Web Marketing PROS finds out that Google Caffeine will be more than Google’s regular updates. It will probably be a major overhaul of the calculations that Google uses to rank web pages.

What is going to change?
Though Google hasn’t revealed the details of Google Caffeine Web Marketing PROS has tested the effects on some test servers and some Google employees also talked about the next index. According to Web Marketing PROS the following factors might play a larger role in Google’s next index:

Website speed: After the initial test run Web Marketing PROS is almost sure that if you have a slow loading website, it may not be ranked high on Google.

Broken links: Web Marketing PROS also confirms that it is time to have a clean website because broken links will have a negative impact.

Bad neighborhoods: Though bad neighborhoods were always discussed, according to Web Marketing PROS, the bad neighborhood effect will be very decisive in the Caffeine update.

Though the present algorithm of giving more weight age to domain age, past history will still pay a role, Web Marketing PROS says with authenticity that the above factors will play a crucial role after the caffeine update. Web Marketing PROS, is almost sure that the consideration for top ranks will shift from individual parameters to overall quality of the website. So, if you are promoting an Web Marketing PROS website then having one or two good pages with back links and reducing bounce rate on specific pages will not be effective any more. The overall quality of the webpage like, high quality back links and over all bounce rates, presence on social book marking websites, optimized content will be major factors.need a website?

want to be #1 on Google? visit our florida web design company homepage

How will Google Caffeine affect rankings?

admin    Web Marketing     Affect, Caffeine, Finds, google, India, Rankings

Google Caffeine is the name given to Google’s next algorithm update that is going live after the holidays. Web Marketing PROS finds out that Google Caffeine will be more than Google’s regular updates. It will probably be a major overhaul of the calculations that Google uses to rank web pages.

What is going to change?
Though Google hasn’t revealed the details of Google Caffeine Web Marketing PROS has tested the effects on some test servers and some Google employees also talked about the next index. According to Web Marketing PROS the following factors might play a larger role in Google’s next index:

Website speed: After the initial test run Web Marketing PROS is almost sure that if you have a slow loading website, it may not be ranked high on Google.

Broken links: Web Marketing PROS also confirms that it is time to have a clean website because broken links will have a negative impact.

Bad neighborhoods: Though bad neighborhoods were always discussed, according to Web Marketing PROS, the bad neighborhood effect will be very decisive in the Caffeine update.

Though the present algorithm of giving more weight age to domain age, past history will still pay a role, Web Marketing PROS says with authenticity that the above factors will play a crucial role after the caffeine update. Web Marketing PROS, is almost sure that the consideration for top ranks will shift from individual parameters to overall quality of the website. So, if you are promoting an Web Marketing PROS website then having one or two good pages with back links and reducing bounce rate on specific pages will not be effective any more. The overall quality of the webpage like, high quality back links and over all bounce rates, presence on social book marking websites, optimized content will be major factors.need a website?

want to be #1 on Google? visit our florida web design company homepage

Gervais Group – SEO and Google Caffeine – SEO Advice by Gervais Group LLC

admin    Web Marketing     Advice, Caffeine, Gervais, google, Group

Gervais Group LLC – SEO News and Advice by Gervais Group — Google has lifted the veil, a little bit, on the changes set to take place with the implementation of its update on search technology called “Google Caffeine”. The secret project is the next generation for web search which will mostly affect its indexing processes. Caffeine is likely to change search results to an extent and could ultimately lead toward the holy grail of real time search. In total, it will a more powerful version of what Google offers today emphasizing improvements in “…size, indexing speed, accuracy, comprehensiveness, and other dimensions,” according to Google.

Taking a look at each focus area and anticipating the changes in each is, at best, an imprecise venture but here are some thoughts on where they might be headed with the rollout of Caffeine:

1) Size – Caffeine will allow for their spiders to crawl more of everything; sites, pages on the sites, blogs etc.

2) Indexing speed – With fresh content garnering more importance with search engines everyday and the sheer amount of it that hits the web on a minute-to-minute basis, Caffeine will allow for faster indexing of fresh content to keep results up to date with news, articles, and information. What that means for search engine optimized content is that pages will be picked up and rewarded faster than in the past. While it may not provide immediate gratification, the importance of adding consistently fresh content will be even greater as Caffeine rolls out and indexing gets even faster.

3) Accuracy – The parameters for the relevance of keywords and phrases as they fit into the content on web pages will become much tighter. It’s likely that Google’s interest will go far beyond traffic that goes to a site and will give much more weight to what visitors do when they arrive. Visitors that bounce off of sites quickly will provide indications that keywords are not tightly linked to page content. How quick bounces will be “scored” by Caffeine is likely to remain unknown but they won’t help. More than ever, sites will need to be optimized making sure that keywords and content relate to each other to keep visitors on the pages of the site.

4) Comprehensiveness – Going hand in hand with accuracy, Google will continue to rank sites that do a great job in conveying their authority in the niche they cover. Again, the emphasis is on the consistent addition pages with new keyword-relevant content. Google is likely to stick to its wheelhouse of big websites with tons of information that have been around for awhile.

At the end of the day, the “to do” list that will work for Caffeine is not substantially different than what is working now. If a “best practices” methodology is already in use, an SEO company won’t have to make drastic changes to adapt to Google’s evolution. In setting up their new algorithm, however, Google will force websites to deliver a better user experience which, ultimately, will improve the performance of those sites where their SEO services are paying attention.

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SEO For Small Businesses

admin    Website Design Resources     Businesses, Small

It seems like times are always tough for small businesses, but no time is worse than during a recession. During a recession, many businesses try to cut back on as much as possible, but when does cutting back start to hurt the company? One of the places this question is most often applied is to the question of SEO. Should a small business pay for SEO when money is tight?

Unfortunately, many small businesses axe their advertising budget first. While this can be a good place to save a little bit of money, if businesses completely cut their advertising, they will not be able to attract new clients. Without new clients, there’s little they can do to make more money. While word of mouth may help somewhat, it’s not as effective as a marketing blitz.

While web marketing is cheaper than doing offline marketing, there are still costs involved. However, you may get a much higher return on your investment since you’re able to more deeply analyze how well your marketing is doing. Since websites allow users to track where their traffic comes from, it’s easier to identify and cut any online marketing that is not working. To this end, small businesses should not immediately cut their SEO budget when times get tight.

Some small businesses may not have even invested in SEO yet, and these businesses may be asking why they should spend the money. However, those small business owners may not recognize just how great a return they can get on their SEO. A huge return on investment is everything in a recession, and doing SEO is ranked as one of the top ROI solutions.

By selecting specific keywords and phrases, you’re very specifically targeting your audience. While ads in magazines may get a lot of attention, you never really know if your target audience is viewing the ad or if it is being viewed by someone who will never purchase your product. SEO, however, makes certain your website is being viewed by those who are looking for what you offer. It brings in more than just quantity; it brings in quality visitors and provides them with information about your website right away.

When it comes to dealing with SEO, small businesses have a few choices. They can either handle the SEO themselves or they can hire a professional SEO company. The first is obviously the most budget-friendly; however, if you and your employees don’t understand the basics of doing SEO, you may end up wasting your time. Fortunately, you can learn the basics of SEO fairly quickly.

Paying a company to do SEO, especially if the company is thorough and completely redesigns your website from the ground up to be fully optimized, may be out of your price range. Many small businesses simply can’t afford this. However, having an expert in SEO look at your pages can be helpful. Outsourcing only part of the SEO process can be helpful. For example, you may want to hire a professional SEO writer to create content for your website after you determine the keywords yourself.

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A Career In Graphic Design

admin    Web Development     Career, design, Graphic

Graphic designers are predicted to hold the most jobs by 2014. Keeping in mind the future of the media and the need for creative work, graphic designers are projected to have the best employment opportunities of all creative professionals.

Job of a Graphic Designer

Graphic designers analyze, plan and make creative visual solutions for communication. They help to express the message in the most effective way, in the form of print, film or electronic medium. A variety of methods like color combinations, illustrations, photography, print and print-layout techniques are used in graphic designing.

Graphic designers create the layout and production designs for newspapers, magazines, corporate reports, journals and other publications. They also develop promotional displays, marketing and packaging brochures for various products and services and unique design logos for businesses. In addition, they also make signs for government and businesses. The graphic designer also produces material for interactive media, Internet web pages and multimedia projects.

Job Qualifications

A Bachelor’s degree is a must at the entry level in graphic designing. Some entry-level technical positions may require an Associate’s degree. However, problem-solving skills and creative communication are essential. Graphic designers should be familiar with computer graphics and the various design software available. A good graphic portfolio, with a collection of work samples showcases design ability effectively.

Graphic Designing Course Curriculum

Typical Graphic Design Curriculum Components:

-Studio art

-Computerized Design

-Principles of Design

-Printing techniques

-Commercial graphics production

-Web site design

Besides formal graphics training, there are some courses such as writing, art history, psychology, foreign language, sociology, cultural studies, business and marketing that are effective aids in understanding the intricacies of graphic designing.

It is the job of the graphic designer to give meaning to thoughts and ideas. When an idea is expressed, the job falls on the graphic designer to present it on paper and create a suitable combination of visual medium. This can be accomplished with pictures and animated presentations, which could include sound as well.

Working Of The Creative Department

After the client gives the company a rough idea about the project and his expectations, the creative team gets down to the business of trying out various ideas and techniques to achieve a positive end result. Although most creative people work as a team in advertising agencies and various publications, the graphic designer can do the job independently.

Earnings of a Graphic Designer

Architectural, engineering, and related services: $42,740.

Specialized design services: $41,620.

Advertising and related services: $40,010.

Printing and related support activities: $32,830.

Newspapers, periodicals, books and directory publishers: $32,390.

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