What Does It Mean When Facebook Advertising Says You “pay Per Click (cpc)”?
When you create an advertisement on Facebook.
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Everytime someone clicks an ad you have posted, you will pay a certain amount. This is in contrast to CPM where you pay a certain amount for every 1000 views of your ad, whether people click it or not.
It means that when somebody clicks on the ad that you posted you will give facebook an “X” amount of money..
When you run advertisements on Facebook, you don’t have to pay a flat lump sum upfront commonly used in traditional media eg. newspaper or TV.
Instead, you only pay when someone clicks on your advertisement. Each click can range from $0.05 to $3+, depending on how competitive is the keyword you are advertising.
It is a cost-effective medium for small players like us
Everytime someone clicks on your advertisement it costs you a certain amount.