Title: Professional Web Design and Web Marketing in Ireland – the Striking Balance

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What is required to make a website sell is not web design alone but continuous promotion, thorough planning, and web marketing. A selling website must have immense traffic, continuous visits and increase in sales volume. In technical aspects, the website must appear top ranked when searched. And this is required in the fundamental structure of layout and how clean the code is for the search engine crawlers to follow.  Always, good foundation pays its course in a long term. Some companies spend their budget on redistributing the whole thing, go through countless modifications, hiring different hands believing that the more beautiful it has become, the more customers it would draw. Below are some issues many companies face.

1. Online experience – bold issue. This is especially true for the newly graduates. They lack the psychological viewpoints of buying habits. For example, what internet users aged ranging between 18-25 tend to purchase and when? How many times do users revisit the site before making their first purchase, and so on.

2. Unclear/Ambiguous objective – A combination of lack of online experience, objectives become unclear or ambiguous.

3. Perspective about customers – overlooking potentials of the internet users. In marketing school we are taught to lower the sales in a specific group. But this kind of thinking overlooks the current situation. Most of the internet users are willing to pay and are more opened to variant categories of products at variant prices.

4. Pressure on deadline – Most teams are faced with time factor. Because there are factors to be considered, rushing into producing a website can only deliver an average final piece.

5. No testing and Quality Control (QC) – as a consequence to the pressure on deadline and many other factors mentioned, the final product might not deliver up to standard or even contain bugs.

6. Bad sales copy – content is the king. No matter how your pretty the website looks.  If the content does not contain interesting or intriguing information, customers won’t buy. On the contradiction, if the content induces curiosity and interesting, chance is that people tend to keep revisiting again over and over. 

7. No budget – This is a big problem with many small business owners. When there is no money to afford professional web design and marketing consultants, they turn to lower bidders with no potential and inexperienced team. 

8. Bad communication – poor channel with no contingency plans. The communication channel does not reach concerned personnel when the message needs be delivered. So to cope with lack of communication, each section commences with his own responsible piece. The final product isn’t flexible and hard to fix.

Most of the problems mentioned here, webbed together can create big complexity. For a classic example, the project manager doesn’t understand the technical aspects of creating a website and thus no potential requirements made. The team would wind up fixing the requirements back and forth. It is always better to consider paying more and have a team that would willingly do their job properly than stuck up with  continuous looping.

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