Mobile Website Marketing And Seo

admin    Website Marketing Companies     marketing, Mobile, website

More and more people are now using a Blackberry, Ipod or other mobile phone to view a website or search the web while they are out and about. That might be to find the address of where they are going, price compare while shopping or even to cheat in pub trivia.

While it is not yet the majority of people, nor could it yet even be called mainstream here in Australia, it does exist, and it will only increase. Research recently conducted in the US showed that of a sample of 1,000 mobile users, around 70% used it to access the internet. As the web continues to become an integral part of our life and technology continues to push forward increasing the capability of mobile devices, the number of people using the internet away from their desktop is only going to increase.

What does this mean for businesses and site owners? Well, not only do you now need to consider how you can build a mobile-friendly version of your website (desktop-style sites are often impossible or inconvenient to view on a mobile device), but you also need to start considering how your website marketing efforts will have to be different for this new media.

Google and other search engines now have mobile versions of their sites, which make it easier for people to read the results on the go. The thing with mobile search is though, the rankings are now taking new parameters into consideration, such as your sites suitability for the mobile user.

There are a range of differences between mobile and desktop users of the internet, which will affect both your PPC and SEO campaigns. For example, keywords will likely be shorter and more specific in mobile search than on a desktop. Usability will obviously be different. Visibility of the top 10 ranks will be compromised. Requirements of mobile devices are different. Even measuring the activity of mobile users is a new frontier – there are tools out there which can measure mobile searchers, but maybe your analytics tool won’t be one of them.

To work in the mobile internet market, you need to think about the actual differences between a mobile device and a PC. Then, you need to keep those in mind all the time, from when you are designing your mobile site, to when you are performing SEO on it. The website design rules are dramatically different because of the limitations inherent in using a mobile device to view a web page. The SEO principles for a mobile site are largely similar, however there are a few differences to take note of and a lot of opportunities which aren’t available in ‘desktop’ SEO.

One of the main differences between desktop and mobile is the screen size issue, which limits the amount you can put onto a screen and still make it look good. This will limit what you can do with fonts, content, images and other facets of your web page. You might want to say all the same messages but in limited format, or you might want to present only the mobile-relevant content in the space available.

Secondly, there are the usability issues – mobile internet is usually viewed on hand held devices, used one-handed, and usually using a numeric keypad. This limits the amount of typing people will be willing to do and increases the desire for easy navigation.

Thirdly, there is the patience issue. If someone is using a mobile device it is likely because they are on the move or they are looking for a quick reference. It is unlikely that a mobile device user will have the same time and patience as a desk top user.

So what do you need to do to address all these mobile-specific issues? A lot of things, but here are a few action-critical few to get you started…

1. Make sure you have a mobile-specific site. If you think your customers are likely to use mobile devices to view your site, you want to encourage them and reward their loyalty by giving them a good user experience. This will require specialist design, and lots of testing to ensure that it is being rendered appropriately on the different kinds of mobile devices (e.g. Nokia vs Iphone).
2. Keyword research – this will be very different to desktop keyword research as you will have fewer characters. Google Adwords has a new feature in their Keyword tool which will help suggest keywords if you are running mobile ads. Also, mobile search looks like it will be heavily influenced by predictive keyword suggestions, (like Google already does) to save on time and frustration for the mobile device user. Also, predictive suggestions can help you figure out what terms you might want to be optimising for.
3. Mobile search will depend on location a lot more than desktop search, which means location identifiers are critical in your mobile SEO efforts.
4. Remember traditional SEO practices like crawlability and links, these are still relevant for mobile search.
5. Make sure your site is mobile compliant
6. Record and analyse – use web analytics to track your mobile users behaviour, so you have first hand knowledge of the differences inherent in mobile users. For example, gauge their attitude to your site (page views, bounce rates, content preferences), the sources of your traffic, keywords used and exit pages.To do this you can make an advanced segment in Google Analytics or ask your paid analytics provider to provide this segmentation for you (if possible).

Mobile SEO is a huge new undertaking for any webmaster, and these are only a few of the things you will need to consider when upgrading your site to be usable on mobile devices. I highly recommend that you contact experts to help you with your debut on the mobile internet.

need a website? want to be #1 on Google? visit our website design company homepage

Website Marketing – A Grassroots Approach

admin    Website Marketing Companies     Approach, Grassroots, marketing, website

Everyone wants to see their sales suddenly spike through the roof. But so many people, in that adrenaline rush, think too big, listen to too many self-appointed gurus, and end up missing out on one of the best free marketing opportunities on the net: discussion forums. Instead of focusing on individual sales, they go for the ads and the emails that promise thousands upon thousands of visitors per day, possibly pay-per-click search engines that say they will expose them to billions, and worse badly-produced and sometimes fraudulent spam submission programs.

Although it is absolutely essential to increase your rating with some of the search engines, possibly to purchase pay-per-clicks, and of course writing and publishing articles, discussion forums can often provide an extra, non-conventional sales medium to your campaign that allows you to quickly pull in customers with personal contact and conversational presentations of your product.

You can find these boards by searching for the specific product you sell, then adding the word “messageboard”, “forum”, “discussion forum” or “discussion board” after it in quotes. As an example I review online marketing tools and online business-builders on one of my websites, so when I look for forums to talk about the products I’ve reviewed, I go to Google and type in “affiliate messageboard” or “internet business forum” or “marketing forum.” Find as many of these highly-trafficked forums as you can and sign-up.

Before you begin actually posting on the boards, you need to lay down some general rules of approach. I would suggest the following methods, but you can decide for yourself what you think is appropriate for your business and situation.

These are my rules:

When I market on discussion forums, I always try to provide more for the board than I take away from it in potential sales. Not only is it ethical, but it’s also good business. When people ask questions, I use the expertise I’ve gained from Internet business-building and marketing to legitimately answer their questions. If I signed up for every board I could find, and then slapped a boilerplate marketing pitch on every site, I’d just get ignored or banned.

I cannot stress enough how important it is to legitimately get involved with the forum community. It is definitely a goldmine for highly-targeted customers and it is possibly the fastest marketing medium on the Internet, but it is also very important to respect that it doesn’t primarily serve as an ad host. If you stay low-key and helpful, people will respect your opinion more and will want to see what you have to offer. This is where your signature comes in…

When you create your account for most boards, they will give you the option of creating a signature, which they will attach to the bottom of every post you make. This is the best way to pull customers from messageboards—by alluring them with your signature. Write something catchy or intriguing and then slap a link to your site or email address on it. Remember: the more helpful you are (the more times you post advice/hints), the more times your signature appears… and the more potential hits you’ll get to your site.

Next, you’ll want to decide when it’s appropriate to market outside of your signature. I personally only market in three situations outside of my signature in forum discussions. If a person asks a question about a specific product or service I market, then I’ll respond because I’m qualified to do so and because I truly believe they should use my products to achieve the best possible results. If there’s a discussion thread where everyone is marketing products and it is generally accepted, I will market my product if a) it is related and b) I have already posted several times on the messageboard. Also, I will market my product whenever there is a forum solely dedicated to marketing your products.

Last, you’ll want to decide how much original content you want to post and how much you want to be boilerplate. You’ll want to find a healthy combination of the two to avoid being called a spammer or wasting too much time marketing on forums. I personally have several boilerplate ads that I have saved for signature files, ad-only forums, and personal product marketing discussions. I keep them all saved on a word file and I pull them up to copy-and-paste when I’m spending a night of advertising on messageboards.

Discussion forums can drive buying customers to your site faster than any other marketing medium. Do not abuse them, establish a reputation in your forums, streamline the process. . . and your work will come back to you quickly in profit.

need a website? want to be #1 on Google? visit our website design company homepage

Where Can I Find An Advertising Program Where I Can Earn Money With Pay Per Click?

admin    Web Marketing     Advertising, Click, Earn, Find, Money, Program

I’m having problems with Google Adsense. Its Google’s advertising program. There program lets you display adds on your site so you can earn money by pay per click. There program searches your site then displays ads relational to your content. The problem is that its to close to my content. I would like a advertising program where I can choose keywords and the ads will show up accordingly. I want a advertising program where I control the ads. HELP !
need a website? want to be #1 on Google? visit our website design company homepage

What Do I Need To Do If I Want To Start A Small Business In A Foreign Country And Run It From Here(u.s)?

admin    Website Design Resources     Business, Country, Foreign, From, Hereu.s, Need, Small, Start, Want

i want to start a web designing business in another country but i want to run it from U.S. Which means i have few people overseas who would work for me. All i have to do is get the customers from here. What do i do when it comes to tax, or IRS problems? How do i show them i have another office (employees and expenses) out of country? Do u know any websites that can help me out?
need a website? want to be #1 on Google? visit our website design company homepage

How Can You Do Affiliate Marketing Without An Website?

admin    Website Marketing Companies     Affiliate, marketing, website, Without

I am interested in doing affiliate marketing but i dont want to create a website or blog, then how i can i do it?ONLY SERIOUS GENUINE ANS.
need a website? want to be #1 on Google? visit our website design company homepage

Have You Ever Used Pay Per Click Advertising?

admin    Web Marketing     Advertising, Click, Ever, used

How did it work for you?
need a website? want to be #1 on Google? visit our website design company homepage

My Pay Per Click Adword Advertising On Google All Comes From Its “content Network.” Is This As Good?

admin    Web Marketing     Advertising, Adword., Click, Comes, Content, From, Good, google, Network, This

I get very few impressions of the ad on Google itself appearing by relevant keywords which is ideally what I want. Most appear on its “network” – is its network as relevant and would my ads still appear to just the UK as I want it?
need a website? want to be #1 on Google? visit our website design company homepage

Whats The Best Pay Per Click Advertising Advertising For My Forums Http://www.igbgaming.com?

admin    Web Marketing     Advertising, Best, Click, Forums, Http//www.igbgaming.com, What's

General forum talking about everything, just need to know the best way to advertise for it
need a website? want to be #1 on Google? visit our website design company homepage

Is Clicksor.com Good In Pay Per Click Advertising?what Are The Other Good Such Sites?

admin    Web Marketing     Advertisingwhat, Click, Clicksor.com, Good, Sites, Such

My email sanjayaamarasinghe@yahoo.com
need a website? want to be #1 on Google? visit our website design company homepage

What Is The Best Pay Per Click Advertising For A Small Business Like Mine. I Am A Chiropractor.?

admin    Web Marketing     Advertising, Best, Business, Chiropractor., Click, Like, Mine., Small

need a website? want to be #1 on Google? visit our website design company homepage