Holding Email Data On A Content Management System For A Marketing Website?

admin    Website Marketing Companies     Content, Data, Email, Holding, Management, marketing, System, website

If i am using a content management system to run my website and decide to hold data in its database in order to run a password protected area, what if any data protection considerations do i need to take into account? The data held will be Email, First Name and Surname, and of course username and password.
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What Does It Mean When Facebook Advertising Says You “pay Per Click (cpc)”?

admin    Web Marketing     Advertising, Click, Facebook, Mean, Says

When you create an advertisement on Facebook.
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How Do I Build My Own Small Business Website?

admin    Website Design Resources     Build, Business, Small, website

I want to get a domain/website for my small business. I am not good at web design at all, so I will need something to basically do it for me? Any tips? Yahoo, Lycos sitebuilder?
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Top 10 Offline Website Marketing Tools

admin    Website Marketing Companies     marketing, Offline, Tools, website

When ever most people think about marketing their website they think about “how can we get more traffic online” and yet they seem to totally disregard the Offline Website Marketing Tools already available free and in most cases they are already using.

I want to set about in this article to give you 10 Offline Website Marketing Tools that are guaranteed to give you traffic. However, one point to note, it will not be easy to track how many people are using these offline website marketing tools unless you ask them. So on your contact page on your website make sure you have a drop down box with these options in their. To often website owners only include online website marketing tools in their “How You Heard About Us” drop down boxes.

So let us get started …

Offline Tool #1 – Put Your Website Address on Your Business Signs

If you are like my company we have spent thousands of dollars on advertising signs on our business at our location in Townsville Australia but it still amazes me as I visit other places and even countries, that businesses with really effective websites still do not advertise their web address on their signs.

Let me throw a few things at you … How would you like 37,000 per day to see you! You would do anything to get that sort of traffic wouldn’t you? Course you would. Well there are 200 – 300 business on the street where we are located and we have coming past our building everyday 37,000 vehicles, free traffic. Then why wouldn’t you as a business owner have your website address plastered all over your business signs. Do you realize that of the 200-300 business less than 10 actually have their website address on their business?

How crazy is that! This is free traffic. Never underestimate drive by traffic, and if you do not believe me then ask yourself a question, “Why do companies like Wal-Mart, Harvey Norman, Coles Myer etc put their stores on main roads?” For the drive by traffic! It doesn’t matter whether you only get 100 cars a day or 1 million cars a day, having your website address on your signage means that as people go to work and see the address, they are more likely to have a look at your website as soon as they get to work than any other time. If a person has a particular need for your products, studies have shown, they are more likely to first check out your website, than actually come into your store.

Offline Tool #2 – Put Your Website Address On Your Vehicle

Just like the previous offline website marketing tool, this is a no brinier. If you have sign writing on your car for your business, would you forget to put your phone number on the car? Course Not (Mind you I have seen a few cars that have even forgot that) then why would you forget to put your website address on your car. If your business sells products and services via the internet, then you need to tell your customers where to find you.

30% of our car detailing traffic that I own actually comes from our vehicles and within that 30% over 60% of our business is derived from people seeing our cars on the road, then visiting our web address to see our prices and services and then booking their cars in. Never forget your website address on your vehicle.

Offline Tool #3 – Put Your Website Address in Your Yellow Pages Advertisement and White Pages Advertisement

The world seems to be obsessed with the Yellow Pages. It is truly a phenomenon. We page thousands of dollars to be in the Yellow Pages and the three things we check to make sure are in there are our Address, Telephone number and web address. Most people before they ring you, will in fact check out your website first. If the website address tells me nothing, then I simply move on to the one that has a website address that tells me what I need to know.

Offline Tool #4 – Put Your Website Address on Your Business Cards

Look this one is another one of those no brainier. Everybody in business should have an email address and website address and they should both appear on your business cards prominently. Since a large proportion of business these days is done through email then not having just your email address is costing your business. I know of some businesses that will not communicate with you through anything but email and the phone. They simply refuse to deal with people who have a fax because they want to save money.

Get your website address on your business cards. If you have only just gone and got them printed then go down to your local stationary supply company and buy some small stickers and stick them on the back. Might look tacky but at least your customers will know how to contact you.

Offline Tool #5 – Put Your Website Address on all Media Advertising

When ever you do any advertising at all, whether it is a leaflet drop or billboard advertising in Time Square (Nice if you can afford it) make sure that your website address is on the advertising. When people see your website address they are more likely to visit your site first before coming into your store. Many important sales are made won or lost long before you ever see the customer and in many cases your website could be that deciding factor.

Offline Tool #6 – If you are sponsoring a Charity or Sports Group have your website included next to your name

If you have decided to sponsor a Charity or Charity Day or even a sport group then make sure that the Charity or Sporting group includes your Name and Your Website on their printed material. The human race is really quite bizarre as they are more likely to remember your website address than your telephone number. Just like before, if they see your details at a Charity or Sports function, then they are more likely to goto you then your competitors because your support your community, then make sure that the Charity or sporting group gives the customers a way to find you.

Remember to have your website address on all of their printed material and signage if possible.

Offline Tool #7 – Put Your Website Address on your Uniforms

One of the core reasons we give our staff uniforms is so that they are easily identifiable when they are out and about but more so, the uniforms make my staff walking billboards for my company. Most companies when developing their uniforms will only include their logos. My recommendation to everyone is to include your website address as well.

Many people have told me they have seen my staff at the shopping centre and seen our web address on their uniforms and that is how they have found us. Some of our biggest customers have come from the website address on their uniforms. This is one of the cheapest and free website marketing tools.

Offline Tool #8 – Put Your Website Address on all of your Business Merchandise

If you are creating merchandise to give to your customers, make sure you include your website address on the merchandise. In fact, it is less intrusive to include your website address on your merchandise than it is to include your telephone number. Let me give you an example. I am sitting in our business writing this article and I looked over at a Stainless steel mug that my brother gave me from Canada. The mug is a merchandise item from Prince George Savings Credit Union. I tried to look up their site and put in the usuals but all I got was spam sites. It was simply to hard for me to find them so I gave up.

I should note that this stainless steel mug takes pride and place on my desk in my office and I use it all the time. If they had their website address on this stainless steel mug then I could have easily looked up their website and maybe set up a bank account or invested some money with them but they have made it too difficult to do so.

If your merchandise is designed to push your name or market you in the workplace, then make sure you make it easy for your customers to find you. Remember, most people will go to your website rather then to call or visit your store first, simply to avoid the heavy sell.

Offline Tool #9 – Incorporate Your Website Address Into Your Logo

When I work with our SEO clients and their business coaches one of the things we look at is their logo. When I first setup our training and car detailing business, one of the things I did was to incorporate our website address in the logo. The core advantage to this is that where ever our logo is our website address is and it allows people to find an easy way to contact you.

Often when you are sponsoring teams at football games, the only information about you they allow is your logo. This means sometimes that it can be difficult to find you but if you include your website address in your logo, your customers will always have a sure fire way to find you.

Offline Tool #10 – Put Your Website Address On Your Press Releases

When ever you release a press release ensure that you put your website address on it. Many a time, media companies will actually include your website address, in particularly when they post information about your press release on their websites. I have noticed a trend at MSNBC, Ninemsn and CNN to do this. The advantage to you as the website owner is that the link they include in the text will be treated as a high quality link than any other, because most of these three sites have PR rankings of 8 or more which means this will help you in your webpage rankings in the search engines.

The other point to this is that you may find a traffic peak whilst your article is actually visible. For example, as a proud Australian I was heartbroken to hear about the death of Steven Irwin an Australian Icon and Legend and a proud Queenslander like me but when their family did the press releases they included the Wild Life Warriors website address on the press release. Virtually every single media outlet around the world has posted the website address on their websites which means this website is doing outstandingly well. At least in this tragic circumstance there will be some good come out of it.

To finish off, I want to reiterate the 10 Offline Website Marketing Tools you should be utilizing -

Offline Tool #1 – Put Your Website Address on Your Business Signs
Offline Tool #2 – Put Your Website Address On Your Vehicle
Offline Tool #3 – Put Your Website Address in Your Yellow Pages Advertisement and White Pages Advertisement
Offline Tool #4 – Put Your Website Address on Your Business Cards
Offline Tool #5 – Put Your Website Address on all Media Advertising
Offline Tool #6 – If you are sponsoring a Charity or Sports Group have your website included next to your name
Offline Tool #7 – Put Your Website Address on your Uniforms
Offline Tool #8 – Put Your Website Address on all of your Business Merchandise
Offline Tool #9 – Incorporate Your Website Address Into Your Logo
Offline Tool #10 – Put Your Website Address On Your Press Releases

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Getting Paid Per Click For Web Advertising?

admin    Web Marketing     Advertising, Click, Getting, Paid

What companies pay per click to advertise on my site? There seem to be many that pay per actual sale or contact generated from a click, but I would liketo know where I could get paid for each click to put banners on my webpage. Any ideas?
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Yahoo Small Business Web Site Editor Help.?

admin    Website Design Resources     Business, Editor, Help, Site, Small, Yahoo

I was wonder a few things about the Yahoo small business and site editor you use with it. It seems like you can use the templates they give you or make a whole website on your own and upload it using the web hosting tools. I was wondering if you could take the site design using the site editor and ftp it down or transfer the website to dreamweaver or some other editor so that I could customize it? If not is there any way to really customize the site in the store editor, it seems very limited to me, but my options are to stick with it or create a whole website from scratch.
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Websites Marketing the Benefits of Hiring an Internet Website Marketing Consultant

admin    Website Marketing Companies     Benefits, Consultant, Hiring, Internet, marketing, website, Websites

Is your business website gathering cyber dust? Do you wonder why you even bothered creating a website in the first place? If you answered yes to either question, then you will benefit from working with an internet marketing consultant to develop your website’s marketing plan.

An internet marketing consultant can help you brush the digital cobwebs off of your business website. It’s worthwhile to get help from someone who understands internet marketing, and knows how to help you build a strong online presence. Why? Because if your website isn’t helping you build your business, you’re wasting a golden opportunity.

Many brick-and-mortar business owners overlook the potential benefits of internet marketing. Countless business owners build websites, fail to market them, and then wonder why their websites aren’t attracting attention.

The truth is there’s money to be made online, but you have to go out and get it. You have to market your business website to get the traffic flowing. Even if you have experience with internet marketing, a consultant can help you find what’s wrong and fix it.

Here are some ways an internet marketing consultant can help your business:

1. Website optimization. This involves making sure your business website is optimized to attract your target audience. It can involve writing new copy for the main page or adding content to additional pages. The consultant will make use of keywords people use most often to search for websites in your line of business.

2. Off-page optimization. The consultant will use various means to get one-way inbound links to your website. An inbound link is one that points to your website from another website. Inbound links help bring in more traffic and increase your website’s search engine rank.

3. Create feeder websites. A consultant may decide to build smaller websites that pull visitors to your main business website. This can be accomplished by creating a one-page website using Squidoo or a blog using Wordpress. The purpose of these websites is to give you an extra online presence without building an entire website.

4. Build a list. A consultant can help you build a list of prospects. When people join your list, they agree to receive communications from you. If they provide their email, then you can announce sales or send coupons to them. If they provide their home address, you can send them business related mailings.

Instead of trying to do it all alone, consider an internet marketing consultant. Concentrate on operating your business and leave the marketing to a professional. Your business will prosper because of it.

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Is Pay-per-click Search Advertising Really That Effective?

admin    Web Marketing     Advertising, Effective, PayPerClick, Really, Search

It seems like some other methods of advertising (sponsorship. blogging, etc) are proving more effective. I’m not sure what the point of spending $100s is, if I’m not getting fantastic results.
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How Do You Show How Your Website Shows Up On Search Engines?

admin    Website Design Resources     Engines, Search, Show, Shows, website

I run a small web design business and one of my clients already had an account with Yahoo! Small Business. When I type in his company name on Yahoo! search it comes up with my company name and the copyright. I’m asking anybody who works for Yahoo! or has dealt with search engines before to help me and tell me how to change that. If it helps I’m using Web Easy Professional 7 as my design software.
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Top Website Marketing Tips

admin    Website Marketing Companies     marketing, Tips, website

You may follow these below given ideas to get your web site known to your existing clients and for spreading the word around the actual world. Some of these methods might work better than the other; some are very cost efficient whilst where some may have real world costs involved. It’s actually very hard to say which method would serve you the best. Try as many various ways as possible by you, experiment with different headlines and copy to see which methods gives the best of best result.

Advertising

Certainly the most important, the most efficient and the most affordable technique are promotion and marketing for any business. When you talk to existing customer, friends, relatives and related people, take every chance to mention about your new web site. Give then you business card or your web address card and ask them to have a look and let you know what they think about it, insist on them being honest and give you unbiased feed back.

Introduction

Another moderately reasonably priced way of letting people know about your created web site is to produce a domestic flier and pamphlet. It does not need to be the bee’s lap of fliers. Essentially, your flier wants to have huge bold, inspired headings to create, which direct desire for a person to lift up the flier. Include your new web site address in large text; comprise a couple of short paragraphs stating out the main features of your new web site and how it would help the customer.

Business Cards

Although this might seem like an apparent way of promoting your web site, many businesses still fail to notice including their web site address and e-mail address as part of their big business contact information. Other businesses might have just had new business cards and business stationery printed, even as others might have still a lot of stock of old business stationery.

Newspaper / Display Advertising

Classified advertising in your home group of people papers and state papers is another cost efficient way of advertising your new web site. Most, if not all papers, have a computer and/or Internet services directory classification over and above a classification relative to main business. If you use newspaper or telephone book show advertising, have your web site address and e-mail address as soon as possible.

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